Hashtag Hamper, Keep Consumers Engager!!!
Hashtag is using more about to gather or exchange the information &
group discussion rather than prospects (B2B/B2C) conversion. However, it is influencing indirectly for
prospects conversion but direct influencing to build brand awareness on social
media.
Core Focus Categories globally
in which Hashtag is playing vital role:-
(1) Media & Entertainment
(2) Electronics (Mainly Mobile, Tablet, Computer/Laptop, Camera &
its Accessories)
(3) Food & Beverages
(4) Apparels
(5) Beauty & Personal care
(6) Books
Audience are engaging more on above mentioned all categories and
especially youth are spending more time to gather & exchange various
information.
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| Hashtag History |
Based on my own research,
analysis & observation, I would like to highlights Hashtag Strategy:- which
will give a positive impact on the brand
(1) To Use only 1-2 Hashtag on social media (Twitter, FB, G+, Pintrest,
Instagram etc.) But it must be an awfully effective.
(2) To Create Hashtag maximum
10-15 letters only.
(3) To Keep / create strong word from the Tagline which can integrate
directly to the brand if Tagline is not much longer.
(4) To Post Hashtag on Prime
time & prime day where it can get huge web-traffic on social media &
related to other website. It is required to find out country wise Prime time
& day according to segment/target audience.
(5) Initially to create online 5 various campaigns (Including Branding
/ Brand Awareness / Promotional) and sprint 4-5 days in a week along with
Hashtag. Hashtag must be integrate & enable to give an impact to the
campaign.
(6) It is obliged consistently measurement & analysis of campaign
& impact of Hashtag then accordingly it can make further strategic plan.
Social Media users are doing more discussion on various subject by
using ‘ #Tag’ and trying to get engage more & more number of audience. To
sustain brand online, it is significant to engage more & more audience
through various campaign and keep brand alive with ‘ #Tag’.
Hashtag Click = Brand Awareness + Brand Reach,
Consumer Engage on
it, Let’s make #BrandSuperHit …
