Current trend
of Consumers preference towards buying Smartphone:-
(1) Likely
prefer to have beyond 8MP camera Front/Rear
(2) Price
(3) Memory
Space & RAM
(4) Operating
System
(5) All
others remaining features/specifications
In Earlier
time, consumers were giving most priority of mobile strength & battery
backup but since 2 years, the entire trend has swing into Selfie moment.
Consumers are looking into first the effects of camera , price & RAM/Memory
space because market is became highly digitalize with visualize so accordingly
entire consumer buying behavioral pattern has been changed.
Consumers are
more preferred to buy Smartphone from Flipkart or Amazon as well as online
buying sales ratio is higher than retail outlets due to price factor. Brands
like Oppo, Vivo, Gionee, Micromax have been chased good amount of market share
since Selfie trend growing though Samsung is leading in the Indian market. These
brands are driving well into the market due to its camera, RAM/Memory &
price. Because brands have taken ‘Selfie
Market Trend’ opportunity through consistently & aggressive branding in
which emphasizing more about camera results.
Television
Commercial
https://www.youtube.com/watch?v=k8aeJ-HRxqU (Micromax Dual 5)
https://www.youtube.com/watch?v=pUbBE50cgHY (Oppo F3 plus)
https://www.youtube.com/watch?v=BwEGdQJhPLA (Vivo V5s)
The brand
campaign ratio of Oppo & Vivo is much higher than market leader Samsung
& as a core sponsored in IPL -10, brands have taken the right opportunity
at precise time to represent the brand equity.
Both the brands have been covered few% market share from Samsung
likewise 3 -4 years ago Samsung has been done the same & covered the massive
market share from Nokia.
It should not
taking the lightly for any rival brands in order to survive in the market
because youth target market is urge to more on camera & price features and
now a day’s there are brands like Oppo, Vivo, Micromax in-demand of 13MP & beyond dual camera with which are mostly buying through online.
“Simple but
core strategy is to understand the consumer preference on current trend &
grab the market opportunity “.
