Oral-B 'Neem Extract' Toothbrush

Key Highlights of Oral care Segment Market
Toothpaste: Dominant in Oral care Market
Toothbrush	Manual Toothbrush : Huge penetration in Indian market. &                                                            Electric Toothbrush: New concept & emerging in Urban India as well opportunity to tap the market.
Mouthwash	Slightly growing
Toothpowder	Huge Penetration in Rural Mkt. but now shifting from powder to Toothpaste
Other oral care
Toothbrush Key brands in India: Colgate-Pamolive,           P &G(Oral-B), Himalaya, HUL, Anchor, Patanjali, Dabur, GSK (Sensodyne)

Recently, Oral-B has extended its toothbrush brand portfolio and launched ‘Neem Extract’ toothbrush in India in which toothbrush bristles are made with Neem. As well Neem is considering strong ayurvedic element which cares of teeth/gum etc. so Oral-B brush is trying to give feel & touch of Neem stick as a substitute. Since 3 years, the whole oral care market has already been shifted into the ayurvedic/herbal form after Patanjali has aggressively forayed into the market.

Bristles are the core competency in toothbrush, hence strategic communication should present an awareness about quality & features of toothbrush bristles. There is a huge opportunity for Oral-B to penetrate ‘Neem Extract’ toothbrush by taking first mover advantage in the market because no any other brands are exist in ‘Neem extract’ toothbrush.  Despite of slip down market share of Colgate, it is still leader in oral care market in India however, Oral- B can gain good market coverage as well as keep away from the competition if this toothbrush can be accepted by consumers.

 To survive in competitive market, innovation or invention is a core element for any industry across the market. Looking into current trend, consumers are much faster with market update and make themselves upgrade accordingly.  Practically every 3-4 days, either we are facing or appearing various innovative products & services across the industries. In addition, being a consumer we prefer to try something new taste on regular interval while visiting in malls/retail outlets or any relevant place.  

                      Consistent Innovation = Keep Brand Sustain in Competition