Almost a decade ago, Domino’s pizza had been
conceptualized campaign of guaranteed 30 minutes pizza home delivery, while
today consumers are getting online food delivery at home from their choice of
restaurant through leading brands Swiggy & Zomato. Especially Brand Swiggy has revamped this concept with
advance tech, features & consumers
convenience of which seems result is
growing successfully.
Key
Highlights: Increasing ‘Online Food Delivery Trend’ in India:
- Quick, convenience delivery at your door step & avoid long queue in restaurant.
- Easy & Hassle-free ordering process.
- Live order tracking facility.
- Avail facility of ‘No minimum order value’ especially in Swiggy only.
- Various offers/discounts/promo codes on desire restaurants which keeps billing cost-effective.
Age Group 18
to 30 years: Online food order ratio is higher during
Week Days
Age Group 18
to 40 years: Online food order ratio is higher during
Week Ends
Key Market
Players: - Swiggy (Market leader), Zomato, Food Panda, Uber Eats,
Fassso’s, Fresh Menu
Orders coming
from: > 80% contribution coming from Bangalore, Pune,
Hyderabad, Mumbai, Kolkata, Delhi & Chennai.
Television
Commercial:-
Since
launching the campaign by Swiggy which conveying message that ‘No minimum order
value’ required, the entire trend has turned the way like at least once
a time, any consumers are willingly try
to give an order of food online and get the experienced.
Swiggy has been changed the entire trend of
online food delivery market and created tough competition between rivals where
(1) % of Profit Margin is very thin and (2) Investment is very high on Tech to
manage on-time delivery services. Though,
online food order market is growing double times within the year only and daily
no. of orders volume is being increased.
In order to
sustain in the competitive market as well as brand loyalty, it must needed to
emphasize on the utmost significant features which will increase the volume of
daily orders repeatedly:
(1) On-time
delivery services
(2) Precise
packing quality
(3) Delivery
Executive greets towards consumers
(4) Easy
Transaction process
(5) Accurate
Address /Location Finder Tech
(6) Quick Customer
care services
Trend
changing process is becoming very faster across the industry as changing the
consumer lifestyle which seems more customized, tech savvy & convenience, admired
brands like Paytm, Amazon, Fogg, Patanjali, Uber/Ola Cab, Swiggy etc. have been
changed the entire market trend.
