After established the brand, Brand Recall is playing a vital role to sustain
the brand strength and it keeps engage in the competitive market. Brand Recall campaign strategy is one of the
most challengeable task in case of brand & message will remain same.
The most influential element in Brand Recall campaign is that ‘Represent the brand message in different
form/version’. Though, many brands
are running same campaign at regular interval.
However, it would be an effective if create campaign in different form
or version because people are eager to looking for some innovative elements
& interesting stuff or clutter breaking campaign, and it can also sustain
to recall the brand.
Brand Fevicol: Celebrating 60 years journey and became most successful
brand to keep bonding & stickiness with consumers too. Fevicol & Fevikwik
both brands are one of the most influential in Brand Recalling because when
matter comes for strong bonding or stubborn stickiness for any relevant thing,
consumers get instant remind about Fevicol or Fevikwik. Brand recall can stimulate
only if consumers would get consistent quality results with strong
sustainability.
Fevicol TVC campaign is conveying precise message that Generation is shifting
but quality is consistently remains same since 60 years.
https://www.youtube.com/watch?v=9W87c1Jfr7M (Sofa TVC)
All times people would like to watch all the major campaigns of not
only Fevicol but also Fevikwik too and it always rolled out in different forms/version
with clutter- breaking, interesting, eye-catchy, and successfully dominating in
adhesive market.
Here, some are remarkable & memorable TVC campaign: Single message in varieties of version and as
years being changed, campaigns have also been changed accordingly.
https://www.youtube.com/watch?v=hUc4iKIAPV8 (50 years celebrating - Moochwali Fevicol Ad)
https://www.youtube.com/watch?v=npr_fBOuZ0k
(Doordarshan Fevicol Ad)
https://www.youtube.com/watch?v=74OaliS33w8
(Cyclist Ad)
https://www.youtube.com/watch?v=qVBW9xJGtz0
(Fevicol Marine Ad)
https://www.youtube.com/watch?v=IzbSLQ8WQQc
(Fevicol Marine Ad)
https://www.youtube.com/watch?v=cqqVzU4DK74
(Fevicol Marine Boat Ad)
https://www.youtube.com/watch?v=6hQn2eb1Ies
(Fevicol Crazy Chairs)
https://www.youtube.com/watch?v=6kaIEc1iNKQ
(Govinda Ek, Dahi Haandi Anek)
https://www.youtube.com/watch?v=AdgjH24UhGQ
(Fevikwik – Fishing Rod)
https://www.youtube.com/watch?v=A4WZF74dAg4
(Fevikwik – Todo nahi Jodo)
Execute brand recall strategy at regular interval by identifying an
opportunity and it would give a valuable impact if it will representing in
different form.
Strong Brand Recall: Generation & Years changing, but consistently quality
sustaining !
