98.3+ 94.3+ 91.1+ 92.7+ 95.0+ 93.5+ 104.0 FM = Listners

Booming in Radio FM  and also increasing the craze of radio. On otherside healthy fights between radio fm station on every week. Ups and down no.1 , no.2, no.3 radio station in this week. Majority fights between

98.3 (Radio mirchi) + 94.3 (My fm , bhaskar group) + 91.1 fm (Radio city) + 95.0 (Radio one, mid day group) + 92.7 fm (Big fm, reliance) + 93.5 fm (Red fm, sun group) + 104.0 fm (Fever fm) =  Listners, listners,listners,listners,listners.......


Every radio station has its own uniqueness or competency and to stay in market they are launching various service. Radio are playing with three players.

(1) Music+ R.J.(Entertainment, news etc.)
(2) Advertising (Radio ad)
(3) Listner

All these three are very important to running radio business, it is hand of radio. Without these things, radio can not live. Listners is opening batsman of radio.....forever. Now we move to important part that the scenario of radio is becoming more entertainment-musical as compared to ad. The day by day radio is launching new musical services for their listner.

If you will analyse that the main goal of radio is became increase listnership by providing various service and it is effecting to advertisers slowly slowly. Because listners interest more to listen music, some extent R.J, news etc. except ad.

(A) Since 1 year Radio one 95.0 fm (Mid day group) after taking listner survey, it has launched service " 1 hour me 13 songs, challenge. Kisi bhe radio station me nahe he." Even they are less focus on ad.

(B) And now just recently, My fm 94.3 (bhaskar group) launched service that "1 hour me 11 songs, varna 11 lakh ruppe aapke".

(3) Remaining others will coming soon by different service.......

Conclusion:- Now radio station is focusing more towards entertainment for listners and to take no.1 position. And ads will be reducing.. 

                          Therefore, Listners are king........

Wellness-Fitness V/s Traditional Exercise = Choice is your !!!!!!!!

We are very well aware about wellness-fitness centre and many people (Male/female) has change their  morning-evening health schedule as well as more follow towads various health and wellness centre. Like other industry, health & wellness industry is taking growth and entered in indian market very aggressively within 3 years. Health and wellness industry has created awarenes very aggressively and people are also moved towards there. If you observed that within 3 years, many wellness centre, fitness centre, gym centre are opened in all metro city of india.

We can also say that  the growth of wellness industry is going too much high as compared to traditional exercise. It can also say that there is not growth or degrowth but stability is there in traditional exercise. People who are in age group between 30-45 years (70% female - 30 % male approx.) going to wellness - fitness centre. People who are age group 50-70 years going to traditional exercise (Walking, jogging, yoga, aasan etc.). Some people are attend both.

Traditional exercise is most effective and give reliable result as compared to fitness centre. If you will control on junk food etc. and regular yoga, various aasan, walking, pranayam then no need any fitness centre. Time & trend is changed, various tools are available in market and fitness centre, so people are more believe in that exercise which is available in various body-health centre. Some times it shown as status for luxurious class, upper middle class.  So many advertise are coming daily in news paper, hoarding, cable ad etc. What you say.... give your opinion, it is really important....for all...

So, what you want for your health WELNESS OR TRADITIONAL EXERCISE???????
                                                     "CHOICE is YOUR"

Employee Retention, Required Your Attention

Very heavy word "Employee Retention" for both company as well as employee.

We all know that Employee retention is became too much important like sales. Before 5 years ago, we were giving important sales and every one told that sales is blood of organization, without sale organization can't run. Even today's we are giving important to sales but simultaneously company are also giving too much important to employee retention like sales. Comapny are taking care and more concious towards executive/employee.


We know that since 3-4 years job turn over ratio is increasing day by day. There is high growth of job turnover ratio. The reason behand that due to salary, growth, promotion, working culture, working pattern, work atmosphere, politics, egosim of boss, pressure etc. You see that whenever you take an interview , you will find majority reason salary, growth, pressure,politics,working pattern or atmosphere respectively. Every day you will get new regarding job turnover either from friends, collegaues, family, news or related other sources. Job turn over ratio high not only bottom level but also top level.Due to high job turnover, company has down their salary structure or scale.

Comapny are changing their HR policy & rules, working method.Let's discuss about some tips to retain employee like (1) Free atmosphere (2) To make pressureless working profile (3) To celebrate festival, birthday party (4) Weekend holiday or half time (5) Fully Entertainment during the working time like music or radio (6) To give free movie ticket or other every mont or as per convinency (7)To make less political system (8) To make transperancy in organization (9) To organize holiday trip (10) To give reward or complimentary gift on regular (Not only sale person but also back office executive) (11) To set  effective working hours (12) Every qtr. arrange get together program (13) Qtr. increament on the basis of performance (14) To make different working style (15) To organize some event quaterly (16) To give education benefit employee's family  etc. you can add many more... From above mentioned, there are already used  by many organization.


Especially, for today's young generation require or they demand all type of these freedom.(Age group 22-35 years).These will give effective result in work and also grow your organization.

No tension + Attractive combination + Give satisfaction = EMPLOYEE RETENTION

The Big TIme for Banking Sectors

This is BIG time is going for banking sector. Since 1 year , each and every bank are doing advertising-branding , the growth of bank advertising is too much high as well as fast as compared to other sectors. Do the bank requires advertising? Yes, in this time bank require advertising, competition is becoming tough and increased day by day. Private as well as public limited both bank are doing campaign.

ICICI bank + Bank of India + Central bank of india (100 years celebrating) + Bank of baroda & Baroda next (E- banking) + SBI bank (Railway campaign recently) + HDFC Bank + Axis bank + Punjab national bank + Union bank + Canera bank + Citi bank + Yes bank + Uco bank + Cosmos bank + Allahbad bank + Kotak mahindra bank (25 years celebration) + Dena bank + IDBI bank  etc....  All above mentioned bank are launching various services and give ing update news to public. Like  e-banking, net banking, mobile banking, credit-debit card, ad regarding branch-ATM record, open new branch domestic (Urban & rural) - global, rural banking, Other differentiate services etc. Bank will one step go ahead to retain in market. Even Dena bank, kotak bank, central bank of india, union bank are doing advertise , they did never fall in advertise. it's surprise really.......

All of these are planning 360 degree marketing and communication. It may the chances of Bank portability services in near future. Even bank are also recruiting many probationery officers. Every month bank are giving advertisement regarding recruitment since 1 years. It is also directly or indirectly becoming source of income for bank.

"BIG TIME FOR EVERY BANK" or "BIG TIME, BIG BANK , PEOPLE........" Decision is your

"No.1" Branding Strategy

Before 5 years ago, In branding strategy, there was much use about the word "No.1" and people were also giving an importance to those brands. Company was promote their brand like "No.1 brand" and consumers were giving more trust on those No.1 brand. The effectiveness of those brand and its position was also high, nobody could able to beat those brands.

However now a days, company are using the word "No.1" in too much QUANTITY. But company are not measuring the response related No.1 effect. Not only big brand but also small as well as local brand are also using No.1.

Let's see some example of Brand :- No.1 Ranjit smart,+ No.1 Pan bahar, + No. 1 emami fair & handsome, + No.1 godrej soap. + No.1 Colgate, + No. 1 Jivraj tea, + Amul No.1, No.1 Haywords soda, + No.1 Mc dowels, + No.1 Mc donald, + No.1 sikkim manipal university, + No.1 Harpic, + No.1 Olay,+ No.1 Meggi, + No.1 LIC, + No.1 Zandu balm, + + + + + all above are brand wise, you can include many more..........
Even though there are too much fights between News channel (English & Hindi), GEC, Sports, Print media (English or hindi news paper, Magazine), Radio station like No.1 news channel (IBN 7, Aaj tak, India TV, Cnn IBN, CNBC etc.), No.1 GEC (Star plus, Colors, Zee tv etc.), No.1 Daily news paper (Dainik bhaskar, TOI, The telegraph, Gujarat samachar, Anand bazar patrika, Sakal , Lokmat etc.), No.1 Radio station (Radio mirchi, my fm, radio city, radio one, fever fm, big 92.7 fm, Red fm 93.5 etc). All above mentione are shown their weekly graph in various busniess website, news paper etc, 
My question is only that, are they getting good response by showing No.1 graph. I agreed with that graph should definitely shown for industry or client. But, People (Rural & Urban) are very much aware about each and every brand and its quality. So that no need to show the word "No.1". And it will not give much effect as compared to 5 years ago, because highly competitive market is increase day by day.

Conclusion is that Only Quality Brand will give you No.1 itself. "FEEL LIKE NO.1"

1 brEaK (Viewers) and many many STAR (Star gold Channel)

We are know very well that how is important the "BREAK" in TVC for viewers and advertisiers.Every week channel (category wise) measured by TAM that we know.But, in conclusion at present scenario GEC category and Hindi -English news channel category are in top and very high competition between them. Each cetegory are giving at least 2 -3 minutes break and too rush advertisement in that break.

So, recently Star Gold channel (Star group of companies) has launced new concept of 1 break and enjoy the movie continue.This is entertainment and film category but the concept is good. Because time is changing every day, the rush of advertisers on TVC also increase their rush every day. People really feel clutter due to the break or advertisement , switch over to other channel, do their work untill the break is not finished, break is coming on the fun time etc. many reasons are there. So, to avoid this bad mood , star gold has launched this concept. Only this channel has implement some new concept.

Right now, channel are finding more ways to promote the advertisers product (Client & Ad agency ) like L-shoulder, scroll, moving logo,  etc. (Each type of this ad's are 10 sec.). Best example of many news chahnel, sports channel (esp. for cricket), you can see high branding. Also in IPL season , when 10 minutes breask ad (few seconds are remain..... people count that sec.).

Within the few times, other channels will also follow this breaking concept by different different way. Same like star gold channel, the radio station 95. FM has also launched innovative concept before 1.5 year that "13 songs (Maximum song) in 1 hour." If channel will thinking bothside viewrs as well as advertisers,
they will get leading position from competitive market. Advertisement is also need to create awareness, new product, scheme, etc. in market. But, the important is to make and implementation of strategy from bothside.

So, enjoy the entertainment..... we will meet same palce.. (?) time after  1 BREAk.................

Brand Communication with Multimedia

After the time of recession, The growth of ad budget is increasing day by day as compared to overall industry. The company is promote their brand through multi media which includes all kinds of ATL and BTL activities. Company are understand about ATL and BTL activities as well as consumers. The overall advertising market scenario is change since 1 years, ad agency's are using multiple media which is known as 360 degree marketing campaign, we can also say that ad industry has taken reposition in market.

In 360 degree marketing includes Media planning, media buying, market research, Brand position, P.R., Promotional activities, OOH, CSR, ATL, Event- Exhibition  etc. Even though, there are also change in campaign, people are watching new camapign on every day because company much more interested to retain and attract consumers.Company's are taking care of consumers, to maintain social responsibilities in urban as well as rural area. The growth of BTL activities is going very fast and high because brand is very close to consumers. There are some examples of brand communication with M U L T I - M E D I A:-

(1) Vodafone Zozo (2) Airtel telecom (3) LG mobile, TV (4) Samsung mobile, TV (5) Alpenlibe (6) Uninor telecom (7) Intel (8) Videocon DTH, Mobile, electronics (9) Good knight natural (10) Happydent (11) Fevicol (Moochwali) (12) Idea telecom (13) Mc donald (14) Kellogs, (15) Future Generali life (16) Icici insurance (17) HDFC Life (18) Kotak Bank (25 years) (19) Axis bank (20) Canera bank (21) Volkswagn (Print media road block) (22) Tata nano (23) Lenovo laptop (Print ) (24) Bajaj Allianz (25) Religar securities (K.L.L.B) (26) Cadbury dairy milk (27) Nerolac eco paint (28) Big bazar (29) Tata sky (30) Dish TV (31) Kurkure (32) SBI bank (OOH)  (33) Asian paint (35) Harpic (36) Rin detergent powder (37) Surf excel  and more........

Above mentione all brands are using 360 degree campaign as well as creative & good campaign in TVC, OOH,Print, Radio, Rural activities, Non-lit board,Kiosk, Online ad, Road show, Mobile marketing, Mall, Multiplex - theatre etc.

There are some concept whcih is used frequently since 1 year like various cut-outs in hoardings, LED hoardings, Animation,cut out in Unipole, Roadblock (Print, Radio, TVC), Various innovative promotional activities, event-exhibition, creative design in road show van, inflatable toys for promotion and many more..... So, the conclusion is that it is difficult to promote brand in particular 2-3 media in competitive market. 

Brand communication...... 360 degree campaign ...... M u L t I  - M E D I a.....