The Scenario of Eco-friendly, Care of Environment etc (C.S.R) by Brand

" TIDE SMART BAG " launched in U.A.E by P & G. To care for environment P & G has launched Tide smart bag instead of plastic bag during the all kinds of shopping.

Brief About Eco-friendly Market:- To cover market, establish strong brand and make it loyal in society, P & G launched such type of Eco-friendly bag. We all know about today's environment, various type of pollution etc. So, company also using various type of activities for society to build brand equity.

Still Eco-friendly market not develop as product wise as required. But, wide opportunity to develop and establish image. Very less type of products/brand available in market which is Eco-friendly. There are more than Million of plastic bags daily consumed in world.

Eco-friendly brand:- two wheeler bike like Yo-bike, Mahindra Duro e-bike, Hero Electric bike , Oreva bike on electric basis, Idea celluar has launched campaign on Eco-friendly (Save tree ), HP printer also launched ( I am not sure about HP)., etc. other brand also you can add if you know.  But, Ultimately overall industry wise ,Eco-friendly brand /product market is not well developed.

In India, lot of discussion already made on ban of plastic bag and somewhere also applied. We know very well about plastic bags , its harmful.

About Tide Smart Bag:- This brand launched in U.A.E and consumers as well as customers are positive towards this brand. Company getting satisfactory and positive response about such bag manufacturing.

Ad link:-  http://www.youtube.com/watch?v=ViE7hVq3_EE (Tide Smart Bag)


Punchline:- Touching lives, Improving life...
The packing of Tide smart bag is totally unique as well as attractive. You will get more idea in advertisement.

Advertisement campaign is created by Leo Burnett agency and nice campaign. Now, brand are using multiple strategy simultaneously, like pricing, CSR, rural, promotional, 360 degree campaign, digital as per requirement and Target Group market. It can also say that customize strategy .

We can hope that such products will come in India also and benefit to the Nation.


Happy Reading....

Ways of Branding & Promotion with Innovation in JUST DANCE reality show

Day by day, advertisers are executing so many innovative ways of promotion either directly or indirectly. But, today, that innovative ways are majority executed by indirectly. Execution of strategy is indirectly But, consumers feel it Directly.
Same thing it found in Just Dance reality show which is going on Star plus.The show is going good and it will finished near soon.

Date- 11th Sept. ,2011 . Nice and innovative branding strategy executed by " Parle Bourbon Biscuits".

Brief about strategy:- Hrithik Roshan is Brand ambassador of Parle Bourbon biscuits and endorsed brand. Various Campaign is already started since many months. And Hrithik Roshan is also judge of Just Dance show. So, yesterday in that show, Hrithik has promoted brand continuously at least 3-4 minutes with contestant.

Hrithik has given challenge and winner will get Rs. 3 Lacs prize. All final 8 contestants ( In group ) has performed ad of Parle Bourbon biscuits brand and also created 2 campaign. Ultimately, the prize has contributed in similar part between group of contestants.

Link of show:- http://www.youtube.com/watch?v=A1HEKLDH9MI  (After 2 minutes performance of ad will come)

Conclusion:- For Parle bourbon brand, it was indirect branding & promotion but, for Consumers (Viewers ) it was direct. Because, consumers are understanding clearly that Parle was doing branding.
The important thing is the way of Branding was really nice that Contestants were creating ad and performing as well as promoted.

Happy Reading...

Great Innovation & Effective Strategy by Tata Sky

  " POOCH DALA TOH LIFE JINGA LALA".  Funny but effective campaign launched by Tata sky again. After launched new service " Tata App phone with remote control" then again coming with new promotional and strategical campaign. This is campaign is funny but getting lot of effective message for every people.

Core competency of  Tata Group is "Understanding Consumers" not people. Tata always see towards people as Consumers, their real and basic need, what kind of they are facing problem etc. Always keep in mind "Corporate social Responsibility" either directly or indirectly.

Concept, Idea and Message of latest campaign:-

(1) The main focus or punching point is on " Pooch Dala" . The concept and strategy is on " Bargaining or Negotiation" . Normally, many consumers are not asking when they are buying anything. They feel uncomfortable, sometime feel status, sometimes feel satisfaction whatever they buy but never look toward price. 

Especially, such things happen in retail segment as well others also. So, to avoid that fear or perception, this campaign is focus on that if you will ask, you will get benefit or get more knowledge, feel more satisfaction etc.

This is not only for tata sky but, you can ask everywhere whenever you feel for getting benefit. So, Tata sky maintain as social responsibility indirectly also.

Sometimes also happen that first shopkeeper refuse to give any benefit but when buyer ask properly, genuinely , at that time shopkeeper again change his mind and give little or satisfactory benefit to buyers.

Link of Ad:-  http://www.youtube.com/watch?v=EauDwXgJRY0&feature=related (Tata sky )

http://www.youtube.com/watch?v=MaK8a6GrRbU&feature=related

The both campaign is really nice and using promotional strategy that how to get additional benefit. I would like to say here that yet, no brand has introduced such effective campaign in DTH market.
It can say that " Understanding Consumers" ...

Happy Reading....

People Create Demand = Market Create Needs = Brand

I am not opposing any brand in this article. This article will specific on children as compared to other target market.

Segment :- Healthcare & Nutraceutical market

Target people :-   Age group 2 to 5 years, 7 to 15 years , 16 to 22 years And 26 to 32 year (Mostly married Women ).

Brands cover :- Complan, Horlicks, Bournvita and Boost

Boom in Health care products and its scenario:-
Since 5 years , there are increasing the health care market, nutrition market. Lots of health care products are available in market for each & every type of people start from born baby to aged people. health care trend is became change totally. people are taking more care for themselves as well as children. If we are talking about specially children who are studying in various standard.

Education is became BURDEN for both PARENTS & CHILDREN. For parents, child must be first rank and parents are lot of feel stress, tension, high expectation. For children , children are feeling stress of study, tution, burden of lots of books, home work in fair book, rough book etc. But, still Parents and Children are working, fighting for it.

Studying till late night...with facing lot of health problem like headache, eye problem, memory problem, weakness, tired etc. So, here demand is automatically create regarding such problem. And such demand is increased day by day.

Today's Market is continuously watch on demand, develop products, create More needs, convert into Brand.Here, the role is between Demand and Need. Market is using such strategy, automatically create aggressive needs. Consumers also feel that yes, for my child this product is really required.We know that normally woman is most influencing and attractive in market for promote product.For children health care product, woman is playing role of Mother in advertisement. And , real mother also feel that if such problem will face her children, what will do?

Brand Role And its U.S.P:-

(1) Horlicks:- Horlicks is for taller, sharper, child development. Same is available as Junior Horlicks for different segment.
(2) Boost:- Boos is normally promote as More stamina power. Sachin tendulkar is endorsing Boost brand.
(3) Bournvita:- Bournvita is for child development, more energy. Now, Bournvita also available as Bournvita Little champ in which DHA nutrient for brain development age 2 to 5 years child, so children can be able to develop fast.
(4) Complan:- Complan is promote taller, child development. And Complan has also introduced brand Complan Memory Charger for those children who can not be able to remember study, constraint in development.

Link of Ad:-
http://www.youtube.com/watch?v=UypCZZuAMwQ (Complan Memory)

http://www.youtube.com/watch?v=DxeFOZ02eWo (Bournvita DHA)

(5) Woman Horlicks:- Horlicks introduced brand for woman age group 26 to 32 years  (Mostly married) with the purpose of brain development, to reduce stress of job,home work, look after child etc. But, this brand is not became successful yet.

Conclusion:- In fact, for children such product is really required? Parents have created such problem towards children, children are facing such thing. Otherwise, child can able develop very well without using such product. And , television is such medium in which whole thing of advertisement is created which is affecting to mother & children's mind.
Children are weak in small age that they need daily nutritional powder for stamina, brain development, to become taller, sharper etc.?



Think it........Happy Reading.......

Franchise, Brand & Consumers

Hereby i am sharing with you an article on Apparel & Garment Industry. I did survey in Bhavnagar city (Gujarat) on dated 2-9-11. So, I am sharing about apparel industry and its scenario as well as i found conclusion.

Segment:- apparel , Man's wear, ready made cloths

Region:- Bhavnagar cit (Gujarat).


Brief about survey and concept:-
Before, 3-4 years ago, a time was there that consumers were buying cloths from local shop or outlet during festival time as well as off season time. They were not focusing on any specific brand and at that time, there were available more number of outlets. Suddenly, Franchise concept is came in Indian market. Slowly Slowly, this concept is became very popular as well as also made huge awareness of this concept. Today, Franchise concept is going well ans people are doing business very well on this concept (Franchisor & franchisee).

Franchise concept is running majority many industry but especially apparel, consumer durable, education, telecom service provide / mobile handset, FMCG, Electronics, Computer (IT), Finance service etc. In all these industry , this concept is running well.

I found Local shop or outlet are converting in to now Franchise segment as well as consumers are becoming brand conscious. before 4-5 years, there were only 2 branded outlets available in Bhavnagar city. (Raymond & peter England  suiting shirting outlet ). 

But now  On date of 2-9-11, i found ready made brand outlets Blue buddha, Mufti, Lee, Aarvi denim, TQS, Pantaloon, Cantabil, Jade Blue, Kuotons , Provogue, Allen Solly,Levis, Color plus and Arrow. All these are franchise outlet which are mentioned. Day by day, more and more franchise outlet are coming. We can see clearly growth and how convert this from local shop to brand.

Still local shops are available and mostly village people are buying from local shop. But, village people are also converting very slowly into brand.

Conclusion:- Increase the franchise business in non-metro city. Company is giving an opportunity to person who want to start own business. And Company also want to establish own brand in every city as well as company are more focus on franchise because company feel that the person who is belongs to own city and he is very well aware his city. Therefor, he can run better and company are ready to support him on this concept. Local outlet/shop are converting in to brand.

I feel , this concept is applied everywhere in small city and city is also became branded , new developed.


Happy reading...

AIRTEL now Touching YOUTH'S Heart = Har Ek Friend Zaroori Hota Hai

Yes, Air tel has launched very touching , feeling as well as emotional campaign on youth based. And almost youth's like this campaign and jingle .." Har Ek Friend Zaroori Hota hai".. Airtel has made twist and entered on youth market by focusing "FRIENDSHIP" concept.

Overall ideas and concept is really nice. Each and every word of jingle made by script writer or lyrics really nice for build strong bran in mind of youth. Ideas is all about "Life me dost zaroori hota hai and whole explanation given in jingle that Why is it Need? "

After changing the corporate identity by Airtel, there are came some overall negative impact Tin market. So, to avoid that impact  and to build up strong reposition in mind of consumers Airtel has made twist as well as target to Youths.

Link of ad:-
http://www.youtube.com/watch?v=IxGZlXyG100

Each and every service providers are now making strong competency in market by various ways...Like
Vodafone more focus on VAS services
Air tel is more focus now on youth as well as emotional touching to attract consumers..
Uninor is focus on price conscious  etc. so by different way , all brands are taking position..

Airtel has choose right segment of youth because Today's youth are very crazy, more advanced,fashionable, lovable etc as per modern time as well as still there are huge opportunity in this segments. Branding is not only important  but service is much more important. If branding campaign is getting good response , it does not mean that brand won.

Therefore, service is much more important after branding.

Let see, will Air tel be get good position in mind of youth? Will it be covered market share ?

Happy Reading...

Brand Sun feast Dark Fantasy Biscuits...What you feel?..

Brand:- Sun feast Dar Fantasy by ITC ltd.
Punchline:- Escape into one
Segment:- Premium barnd segment
Competitors:-  burnburn, hide & seek and others

About Sun feast brand:- Since ITC ltd has launched Sun feast brand, it is getting good response as well as success to build strong brand image in to mind of consumers. Overall strategically , this brand is working good against its rival brand (Snacks and Food).

Core Competency of ITC ltd:-  what kind of ITC is using strategy? Once ITC is launched any segment brand then it is doing only brand extension in same segment but different product. This is the main strength of this organization.Brand success and failure is different things.  For example:

(1) Sun feast biscuits brand:- Under this name various types of segments biscuits are available with range, flavor etc.
(2) Bingo brand:- same as above like sun feast
(3) Classmate brand (Stationery segment) :-  Notebook, pencil, pens, full scape book under same name Classmate
(4) Vivel brand Personal care:- soap, shampoo, face wash, face cream etc..

So, this is strength of ITC.. Consumers have to remember only one thing  either "Sunfeast, Classmate, Vivel or Bingo" and shopkeeper can understand easily.

Again the brand Dark fantasy campaign started against rival hid & seek as well as  burn burn. Actually, we can not say exactly that they are competitors because all these three brands are very different. yes, we can say that they are effect therefore it can called as substitute. All these brands are into premium segment but still they have different identity as well as totally different.

Link of ad:- http://www.youtube.com/watch?v=PBXvWH_ce98

http://www.youtube.com/watch?v=-5rrmI3I028

Brand Campaign;- As per my opinion , i feel some lack of branding for this brand, there is lack of brand message or establish brand. This advertisement campaign is showing some opposite effect. If you will analyze both of these advertisement very carefully, you will find the some mix of other product. Both ads are different flavors (pineple & chocolate). From starting to end point, it is shown  part of British time, feel like king and queen as Britishian , the location also same like palace , decoration, and ultimately feeling like sweet, romantic and fantasy taste. The whole advertisement are without any voice over as well as only background music, body gestures.At the end voice over say "Escape into one".

What kind of lack:- Sometimes, it can feel like condom advertisement. While it has shown slowly chocolate on biscuits, it shows clearly some level sexuality as well as same thing while person was tasting the biscuits. it can success to shown as premium segment but, still the lack of proper branding, its establishment and message. At the end of ad, parrot as well as dog both are feel say something that you can easily understand after watching ad.

To promote biscuits is very difficult  against competitors. Lot of things we have to require to think. Because one common thing "Taste" that every brand will show. Still, apart from it, it can need more clarity.

Happy reading...