Changing the way of finding Life Partner = MATRIMONIAL BUSINESS

The scenario is changing day by day. Now, people are finding their life partner through online matrimony portal. The way of finding life partner is totally changing day by day. Now, it becomes industry which say Matrimonial Industry. And this industry is growing very silently where people will not focus.Because still, traditional way is exist for finding life partner. But after 3-4 years, time will come where such online matrimonial business will growth.

Today lots of matrimonial portal are available and it is also increasing. You will find also much competition in matrimonial business where "Security of profile" very important with services. Just before few months ago company "Community Matrimony" have started campaign on television commercial.

Link of ad " Community Matrimony" :- http://www.youtube.com/watch?v=w5OGI6H3ih4

Online Matrimonial Market players :-
(1) Very famous and old players:- Shaadi.com, Jeevansathi.com (InfoEdge- Naukri.com), Bharat matrimony.com
(2) Others:- Lifepartner.com, Vivahbandhan.com, Community Matrimony.com, Simply Marry.com (Times Group) and others caste base.

Majority, we are facing branding-advertisement of Shaadi.com, Jeevasathi.com and Bharat matrimony.com on various website like social networking & many other sites.

This online matrimonial business is really growing slowly,successfully and silently. Now, all kind of customize or we can say that CASTE base sites are available. So, people can find their caste partner or can do arrange marriage.

Yes, Matrimonial advertise in Print media are available since many years. But, Now Online is going very fast and ahead compared to print media. 

Will Online matrimonial business grow in future? Let's see


Happy reading...

Colgate V/s Pepsodent = Salt

Now, Colgate Active salt V/s Pepsodent Super Salt ..so who is "ACTIVE" and Who is "SUPER" ?
Yes, Colgate active Salt now got the rival in salt toothpaste also. Because, now Pepsodent Super salt are entered in market aggressively and start the campaigning - branding. However, the segments are different of both the brands.And in toothpaste market, Overall Colgate is market leader and Active salt brand is also available in market since many years while Pepsodent launched just recently.

About Segment:- Colgate Active salt is focusing more on urban class, middle class segment. And doing live branding by asking question " Do you have salt in your tooth paste?"  ....then voice over is explaining about product.
While Pepsodent is focus more on "Rural Area". Packing is also related to rural area " Green Pack box" .
And using promotional strategy that Available 20g Extra.

Link of Pepsodent Super Salt:- http://www.youtube.com/watch?v=e_japjAdQyg

  









 












Both these toothpaste brand are focus on Calcium, Germs and "Swasth Masude".
Every brand is coming with such similar product in market and competition is raise day by day.

Let see..Other brand will come in to market or not? Will Pepsodent super salt effect on Colgate active salt?

"Money Ka Matalab" (Meaning of Money) by People & Bank (Kotak Mahindra Bank)

Kotak Mahindra Banks is enjoying 25 years since many times and also launched many strategical campaign.Marketing & Branding strategy is really nice by focusing on " Meaning of Money" . It can also be say that innovative campaign in banking sector.

Coverage of campaign:- 3,500 km motorcycle expedition covering 7 states (11 cities) including Chandigarh UT, Gujarat, New Delhi, Rajasthan, Mumbai, Goa and Bangalore.

City will cover:- Chandigarh,New Delhi, Jaipur, Ahmedabad, Udaipur, Vadodra, Surat, Mumbai, Pune, Goa, Bangalore.

Punchline :- " Money ka Matlab"

Link of Ad:- http://www.youtube.com/watch?v=e_m7DwSQ6iA  (Kotak Mahindra bank)

http://www.youtube.com/watch?v=CfBa7U_lNbM&feature=related

http://www.youtube.com/watch?v=xKSfvsANW8s&feature=related

http://www.youtube.com/watch?v=Lvhh4CqO7Y4&feature=related

http://www.youtube.com/watch?v=ztW0mM7fbAc&feature=related

http://www.youtube.com/watch?v=ob_Tm4AtC-s&feature=related

http://www.youtube.com/watch?v=qbNTGT3TwsU&feature=related

http://www.youtube.com/watch?v=LYZkpPfsMbg&feature=related

http://www.youtube.com/watch?v=oi1GCjDu8bI&feature=related

Marketing & Branding Strategy:- The strategy is focus on consumers that how they are perceived and understand the MONEY. Because, the time is changing, scenario is changing, value of money is changing. How consumers are feel the money? How is important for them? etc.

And as per consumer requirement, bank is fulfill the requirement of their consumers or banks are understanding the demand of consumers since 25 years. Since 5 years Kotak Mahindra bank is providing various banking service in market as per requirement of consumers.

The other important thing is in this campaign that Kotak bank has used each and every type of character like businessman, young people, housewife, aged man etc. Each people tell the meaning of money which perceived really by them, as per their point of view different meaning of money. And voice over say at the end " Money ke lakho matlab". That means every person is feel different the meaning of money. And Kotak Bank is understand them since 25 years.

Let's see, how this campaign will give effect to competitors?

Happy Reading...         Money ka Matlab..

Car Market will Become DIESEL in nearFuture?

Yes, Recently Toyota has launched 2 new brand  Toyota Etios And Etios Liva which are diesel car.
After, launching Chevrolet Beat Diesel car, now, Toyota also came into diesel market. We all know about fuel market and day by day people are facing hike in fuel price. And it will raise and raise. What will effect in fuel car market because there are too many brand available in Indian market.

If every company will launch diesel car then fuel car market will become low price or it may chance that they will promote for lower - middle class.It is big question for Indian car fuel market. Toyota came into diesel that means it will build up brand image in diesel segment and also take benefit of competition. Because, Toyota is good & successful brand in car market. It has launched many new cars within 1-2 years.

In India, now many car are running with gas kit as well as fuel. People are fitting gas kit in car as well as fuel there.To facing fuel price, they are doing this way. Recently, on 16-9-11, the hike of Rs. 3 in fuel price.
U.S.P. of Toyota Etios and Etios Liva:- D-4D Diesel Engine with latest technology.
Link of Car:-
http://toyotaetios.in/?gclid=CPHm2sbyoKsCFQUb6wodojjJgw

  
About D-4D engine:-
D-4D = Direct-injection 'common rail' diesel engine
Toyota's D-4D direct-injection 'common rail' engine heralds a new and exciting generation of clean, intelligent diesels. D-4D makes use of a high-pressure pump and a common rail (pipe) for supplying all cylinders with high-pressure diesel.
The high-pressure injection creates better fuel atomization for complete burning and increased power output, but also improves fuel economy. In addition the computer control unit injects a small amount of fuel into the cylinder just before the main fuel load ignites. This 'pilot burn' lowers the explosive force of the main combustion process and goes a long way to reduce the noise and vibration formerly associated with diesel engines.

Chevrolet beat Diesel car, Toyota Etios and Etios Live ..what will be next?


Happy Reading...

The Scenario of Eco-friendly, Care of Environment etc (C.S.R) by Brand

" TIDE SMART BAG " launched in U.A.E by P & G. To care for environment P & G has launched Tide smart bag instead of plastic bag during the all kinds of shopping.

Brief About Eco-friendly Market:- To cover market, establish strong brand and make it loyal in society, P & G launched such type of Eco-friendly bag. We all know about today's environment, various type of pollution etc. So, company also using various type of activities for society to build brand equity.

Still Eco-friendly market not develop as product wise as required. But, wide opportunity to develop and establish image. Very less type of products/brand available in market which is Eco-friendly. There are more than Million of plastic bags daily consumed in world.

Eco-friendly brand:- two wheeler bike like Yo-bike, Mahindra Duro e-bike, Hero Electric bike , Oreva bike on electric basis, Idea celluar has launched campaign on Eco-friendly (Save tree ), HP printer also launched ( I am not sure about HP)., etc. other brand also you can add if you know.  But, Ultimately overall industry wise ,Eco-friendly brand /product market is not well developed.

In India, lot of discussion already made on ban of plastic bag and somewhere also applied. We know very well about plastic bags , its harmful.

About Tide Smart Bag:- This brand launched in U.A.E and consumers as well as customers are positive towards this brand. Company getting satisfactory and positive response about such bag manufacturing.

Ad link:-  http://www.youtube.com/watch?v=ViE7hVq3_EE (Tide Smart Bag)


Punchline:- Touching lives, Improving life...
The packing of Tide smart bag is totally unique as well as attractive. You will get more idea in advertisement.

Advertisement campaign is created by Leo Burnett agency and nice campaign. Now, brand are using multiple strategy simultaneously, like pricing, CSR, rural, promotional, 360 degree campaign, digital as per requirement and Target Group market. It can also say that customize strategy .

We can hope that such products will come in India also and benefit to the Nation.


Happy Reading....

Ways of Branding & Promotion with Innovation in JUST DANCE reality show

Day by day, advertisers are executing so many innovative ways of promotion either directly or indirectly. But, today, that innovative ways are majority executed by indirectly. Execution of strategy is indirectly But, consumers feel it Directly.
Same thing it found in Just Dance reality show which is going on Star plus.The show is going good and it will finished near soon.

Date- 11th Sept. ,2011 . Nice and innovative branding strategy executed by " Parle Bourbon Biscuits".

Brief about strategy:- Hrithik Roshan is Brand ambassador of Parle Bourbon biscuits and endorsed brand. Various Campaign is already started since many months. And Hrithik Roshan is also judge of Just Dance show. So, yesterday in that show, Hrithik has promoted brand continuously at least 3-4 minutes with contestant.

Hrithik has given challenge and winner will get Rs. 3 Lacs prize. All final 8 contestants ( In group ) has performed ad of Parle Bourbon biscuits brand and also created 2 campaign. Ultimately, the prize has contributed in similar part between group of contestants.

Link of show:- http://www.youtube.com/watch?v=A1HEKLDH9MI  (After 2 minutes performance of ad will come)

Conclusion:- For Parle bourbon brand, it was indirect branding & promotion but, for Consumers (Viewers ) it was direct. Because, consumers are understanding clearly that Parle was doing branding.
The important thing is the way of Branding was really nice that Contestants were creating ad and performing as well as promoted.

Happy Reading...

Great Innovation & Effective Strategy by Tata Sky

  " POOCH DALA TOH LIFE JINGA LALA".  Funny but effective campaign launched by Tata sky again. After launched new service " Tata App phone with remote control" then again coming with new promotional and strategical campaign. This is campaign is funny but getting lot of effective message for every people.

Core competency of  Tata Group is "Understanding Consumers" not people. Tata always see towards people as Consumers, their real and basic need, what kind of they are facing problem etc. Always keep in mind "Corporate social Responsibility" either directly or indirectly.

Concept, Idea and Message of latest campaign:-

(1) The main focus or punching point is on " Pooch Dala" . The concept and strategy is on " Bargaining or Negotiation" . Normally, many consumers are not asking when they are buying anything. They feel uncomfortable, sometime feel status, sometimes feel satisfaction whatever they buy but never look toward price. 

Especially, such things happen in retail segment as well others also. So, to avoid that fear or perception, this campaign is focus on that if you will ask, you will get benefit or get more knowledge, feel more satisfaction etc.

This is not only for tata sky but, you can ask everywhere whenever you feel for getting benefit. So, Tata sky maintain as social responsibility indirectly also.

Sometimes also happen that first shopkeeper refuse to give any benefit but when buyer ask properly, genuinely , at that time shopkeeper again change his mind and give little or satisfactory benefit to buyers.

Link of Ad:-  http://www.youtube.com/watch?v=EauDwXgJRY0&feature=related (Tata sky )

http://www.youtube.com/watch?v=MaK8a6GrRbU&feature=related

The both campaign is really nice and using promotional strategy that how to get additional benefit. I would like to say here that yet, no brand has introduced such effective campaign in DTH market.
It can say that " Understanding Consumers" ...

Happy Reading....