Video on Demand by Tata Sky + HD: Great Innovation

Again great innovation and Always, since launching time to till date; it is always coming with innovation as per market demand and trying to make happy its consumers. Yes, it’s only “Tata Sky” which has evolved many innovative services with advanced technology as well as still further invention is going on n on in Indian DTH (Direct to Home service) segment.

Few days back, Tata Sky + HD (A part of Tata Sky) has come up with new service Video on Demand service where subscribers (Viewers) can easily entertain their favorite TV show of previous week, without recording. Yes, they can entertain favorite TV show with original broadcasting as well as without any personal recording. Even though, subscribers can also view old & new movies from Movie Library where over 500 to 1000 movies titles with multiple languages in HD quality.

The uniqueness is that very creative service where subscribers can watch previous TV show without any recording & also watch any movies from Movies Library by downloading from Tata sky serve. Before one month ago Tata sky has been launched promotional campaign on “Puchh Dala (Did you asked)” which has been focus on if you will ask, you will get good one, because many times consumers are not asking about scheme or budget  and they ready to pay whatever price. But, at that time to remove that inconveniency, Tata sky has been launched price conscious campaign with highly innovation.

As well, Tata sky has already been launched various innovative services where families can entertainment together. Tata sky brand has already been created strong brand image with the punch line of “Isko Laga dala to life jinga la la” and moreover, that Tata sky is introducing its service with the consideration of family & always trying to makes happy to its subscribers.

Total Market Players: - Dish TV, Tata Sky, Sun direct, Videocon d2H, Airtel Digital TV, Reliance Big TV

Website Link: - http://www.tataskyplus.com/vod.html

Advertisement Link: - http://www.youtube.com/watch?v=Bk5L9V7wwXk

http://www.youtube.com/watch?v=zq2otu6k_Tc&feature=related

http://www.youtube.com/watch?v=NPH3OdYZixM

Video on Demand services is specially focused on those women who like TV show and many times, they like to watch repeat episode. Television commercial already started on various channel in which one young married woman asking in midnight to her husband that is he able to do anything for her, husband replied ‘yes’ whereas suddenly woman demand that she want to watch 4 days ago TV show. After replying husband, she felt sad & saying, everyone is telling right that after marriage people is changing themselves.

So, Tata Sky + HD have launched Video on Demand service in order to fulfill that demand/gap. And, we can also say that Tata Sky is finding gap, analyze consume behavior & their needs then coming with innovative/creative solution with advance technology.

No any other DTH (Direct to Home) service providers has launched such innovative & effective services in Indian market yet, and Tata sky is leading service provider in terms of introducing creative service in India. To provide much better service, Tata sky has also several call centers which is available 24 x 7 hours in total 11 languages that’s also give much brand strength.

EnjoY “Video on Demand” service with Tata Sky + HD !!! 

Keyword Strategy !!!

Keywords is became very popular word in online marketing / social media management. The whole world’s internet users are playing with various keywords while keywords are performing with mass online users. We are using number of keywords in a single day to get various kind of information. Today, Keywords is become most important tool for branding/marketing/promotion where SEO is play an important role with keywords.

 Online users are getting information on the base of “keywords”, they are input various keywords & get require information. There are few important things about keywords:-

(1) Keywords generate product –service awareness and customers/consumers can enable to reach to company.

(2) Keywords drive brand, build up strong brand image, brand equity which is being generated by SEO. If you are not set proper & right keywords, obviously, you will not get estimated result.

(3) Today, companies or many SEO or Bloggers are using various keywords to get more traffic, generate lead for business, and build up network. Tags the key words where users can directly reach to your website.

The most challengeable thing is “to set keyword”. Because, day by day competition ratio is growing and companies want to get higher ranking in search engine sites, more traffic etc. But, similar industry companies are using same keyword or Tags, the result will fluctuate and it may happen that you will not get good result.

Therefore, it must be developing strong keywords as per target market; as well any SEO is also requiring to continuously working on ‘to set keywords’. Creativity & innovations are also included in ‘Keyword’, so that it needs to more and more work on it. Keywords have much strength that enables to reach your goal if using it properly or strategically.

It needs to make a strategy on ‘keyword’ like brand strategy. A day will be coming soon where SEO or company will be make special keyword strategy and which will be familiar in whole world to like social media strategy, next will come keyword strategy…

Start “Keywords Strategy” & you will definitely get good result!!!

New Channel Coming with innovative concept: "SONIC" new channel by Viacom 18

Few days back, Viacom 18 has announced that it is going to launch new channel “Sonic” in India, and finally it has released 15th December, 2011 by Bollywood star Akshay Kumar and it can say that such channel is not available in India yet.  New Sonic channel is coming with strong content, innovative concept where viewers feel real enjoy as well as entertainment.

Brief “Sonic”:- Sonic will be targeting to 10-17 years age group young adult who loves action, animations. As well, today’s young adults prefer more actions where they feel excitement, becoming more enthusiasm even though; they are playing many kind of action games on their computer as well as they are demanding solid sound, high graphics & actions during playing. “Sonic” channel will be covering 80% animation content in programming show as well as all shows will be broadcasting in four language including Hindi. So, Sonic will broadcasting action-animation shows to young adult in Hindi market.

At present, there are few cartoons channels are available in India especially for kids below 10 years which are like Pogo, cartoon network, Nick, Disney channel, Hungama. But, Sonic will be very different channel that will be filling the mid-gap.

This will be fifth channel for Viacom 18 after Colors which is broad casting in GEC segment. Since Colors channel launching, Colors channel is getting huge response, good feedback and reached to 2^nd rank after Star plus. It has been also touched to first rank as well as today’s Colors, Star plus & Sony Entertainment are became strong rivals with each other.

Viacom 18 is a basically joint venture between Viacom Inc. and Network 18 group. Viacom 18 has brands Colors channel, Mtv channel, Nick channel & VH 1. Now, Sonic will be coming soon in Indian market.

Target: - Sonic Channel is targeting 10-17 years young adult.

Channel base: - Action, Adventure & Animation program

Tagline of Sonic: - Thrill. Guts. Glory.

Website Link:-   http://www.sonicgang.com/

On Air Show: -  Sonic will coming with on air shows like 'Shaktimaan', 'Kung Fu Panda-The Legend of Awesomeness', 'Jackie Chan Fantasia', 'Kong', 'Power Rangers' and 'Supastrikas'. Live action shows and blockbuster films will complete Sonics’ content line up.

Purpose & Strategy:- In order to coming with new innovation, filling gap, after getting good response from Colors channel, aim for expansion with strong content that can build up corporate image too. It will be beneficial for both viewers & advertisers. Advertisers can promote brands as per target market or related to young-adult group.

ATL & BTL activities will start soon in order to generate awareness about channel. The most important thing is that online marketing / social media networking will be best medium to get aware about “Sonic” channel.

Right now, we can not say surely about its success but it has definitely chance to get success due to innovative concept & strong content.

Let’s see… 

Enjoy New Look of Google Home Page: Big Innovation

Glad to hear that Google has come up with new look again. Today, it found the new look on Google home page. It seems look nice , awesome symbol & graphics that gives additional impact in user's mind. 


In old look, there were tool bar like G+, image, Maps, Orkut, Webs, Gmail in single raw top of the home page. 


While in new look, you will see on left side "Google " will be written with down arrow key, and then you will see tool bar as well as you can go more also for more tool bar. 

Google New Look 

It has made really nice change, and before it has been made change in Gmail, Gmail looks has been totally changed and it feels like 3 D graphics.

Same way, Google gives really highly impact. Everyone slowly have been doing change or adding services.

(1) Yahoo has made change its home page and came with new look now. It has been added free movie services, change the location of advertisement

(2) Gmail came with new look

(3) Facebbok has made lots of change in services , it has added various tools.

(4) Twitter has added few services or new activities

Many corporate companies are changing their brand logo or corporate logo. We can definitely say that  " Today's Consumers/ Customers want something new, additional, innovative etc. "


Enjoy new look of GOOGLE... Nobody can enable to beat Google services, its really very strong. Google word is coming daily on the tongue of World's all people once in a day. 

                                                  That's the Google !!!

Microsoft, Intel, Apple & Google Android: Master Blaster of Technology

Well-Known Master Blaster Players of Technology, all of these players have change the whole technology scenario, they have brought revolution in technology, and still they are evolving more advanced technology day by day. Nobody can able to beat them because they have already done great records/points/runs; As well they are still growing ahead & more ahead.

Difficult to say that where will they reach, what will be aim/object of them. It can also say they have been created “Technology world”.  They are always coming with innovative & more advanced technology.

We all know them very well, and even many people are speak about them daily at least once in a day. 

Yes, the players are Microsoft, Intel, Apple & Google Android.

Microsoft has been started its operating system with Window 95, Window 96, Window 98, Window XP SP2 & SP3, and then now came with Window Vista, Window 7 & Home premium. Even, it will be coming soon Window 8 by next year.  As well, it is market leader in operating system. Window XP was one of the successful operating system in market before Window Vista & Window 7 came. However, still it is exist at many places in market.

Intel is market leader in processor against rival AMD processor. Intel has been started with Pentium 1 processor to Pentium 4, Celeron M inside, Quad core, Intel duo 2 core & core 2 duo, and now Intel i3, i5 & latest i7 processor which is well-advanced technology. Intel duo 2 core & core 2 duo both have been performed well, established good brand image too. Still, both are available in lower-mid range PC. And, now Intel i3, i5 & i7 is became one of the advanced family for Intel.

Apple has made lots of change in technology, from iPod, iPad, iPhone smart phone, iPhone 2, iPhone 3 and iPhone 4 even iPhone 4S recently launched in India. As well, iPhone 5 will be coming soon by next year & iTV will be also launch by next year soon. Great expansion & innovation by Apple, yet we don’t know that how many will be coming more new technology.

Google Android has release its operating system and getting good feedback from users. Android has also covered good market and it may be more effect on rivals too. Android has started operating system 1.6 to now latest version 4 is available in market. Android OS majority is use in mobile handset especially.

Conclusion point:-

My conclusion point is that about today many advanced technology are introducing day by day as well as consumers are also attracting towards advanced version.

So, what will about previous version market like Intel core to duo, Intel i3 processor, Android OS v2.2 or 2.3 or previous version, Window XP, Vista, Apple iPhone 2, iPhone 3 etc.? Consumers willingly desire quality products & price.

Today, it may price high but, many consumers are ready to pay willingly price against getting Value for money. Companies are continuously launching advance technology and you just assuming that today i7 processor, tomorrow it will invent new one. Then what will be about i3 market in future? Mostly consumers prefer new technologies which enable to perform well.

Will previous version discontinue from market? Or will company close production by strategically like now Window 95 or 96 not available. It’s like everything is coming for short period of time and get good business then moving toward new technology.

The same thing is happening with LCD & LED concept. There may be not much difference in price between LCD & LED. And, it has found that LED is good which is saving power consumption, good for eyes than LCD. Consumers are moving fast towards LED. 

Will it be possible that LCD market reduce in future?

What will be position of previous version?  Share your views!!!

"Jaago re , Jaago re, Jaago re..Awakening by Tata Tea 25 years Old brand

Tata Tea 25 years old brand is celebrating silver jubilee with India as well also one of the leading company in Tea segment. Almost Hindustan Unilever Ltd & Tata Tea both are dominated in Indian tea market. As a corporate brand TATA, very strong brand equity, trusted brand and Tata always trying to fulfill its commitment towards consumers.

Tata is always ahead in CSR (Corporate social responsibilities) activities, always try to connect with Indian Nations by conveying good message to Indian people. The uniqueness of Tata is about whenever it will be promoting any brand with Indian nation, you will be assure finding that first phase of campaigning promotion with Indian nation then 2^nd phase of campaign will be on Tata brand.

The strategy of Tata is always focusing on consumers from lower class to upper class people & gives value for money too.

Recently, Tata Tea has launched new campaign “Soch Badlo (Change mind) with Jaago re (Awakening)” whereas “Jaago re (Awakening)” campaign was getting huge response when it has been launched in 2009, still it is getting positive feedback, and taking good initiatives towards politics, corruption issues. From starting to end, the concept and message is being always same, maintain consistency with innovative campaign. Each campaign touches your heart, because it shows real facts about India.

Tata Tea brand Punch line:- “Jaago re (Awakening)”. You can also visit website http://www.jaagore.com/site/

25 years Silver Jubilee new campaign: - “Soch Badlo (Change mind, thoughts)”.

The brief about “Soch Badlo (Change mind, thoughts)” campaign:-

Daily, Indian people are reading news about scam, corruption and same thing has shown in campaign, a man has lost hope about Indian nation, his mind became negative towards country due to scam, manipulation, corruption etc. And, telling his wife to make tea soon, and then suddenly track change.

Role of woman empower, wife is telling about how to making tea, when water is boiling, then it will have strength, sweetness that the same message is conveying about India. Likewise, India is boiling, and will come strength; sweetness then the colours will be change of India. The conclusion is about think positive, change your negative mind. Drink Tata tea, will be getting strength, sweetness and change the colors. India will be changing soon.

The voice over saying “ 25 year old brand Tata tea salutes to 64 year old brand India.”

Advertise Link: - http://www.youtube.com/watch?v=Uc0za3ig0kA

“Jaago re (Awakening)”:- The concept about awakening created in order to generate awareness about election, votes and remove corruption.  Good initiative taken by Tata tea and especially campaigns are promoted by youth where youth are awakening to Indian people during election, avoid corruption with Tata tea brand portfolio.

Tata tea brand portfolio includes Agni tea, premium tea, gold tea & life which are covered together in each campaign.

Jaago re (Awakening) campaign link:-

(1)    http://www.youtube.com/watch?v=Rq_YoSvx_-0   (Tata tea)

(2)    http://www.youtube.com/watch?v=M5ECJrnqPcI

(3)    http://www.youtube.com/watch?v=YK26IH0dIPg

(4)    http://www.youtube.com/watch?v=DnKJCZOdDc4&feature=related

(5)    http://www.youtube.com/watch?v=eztJd4Iwwi8

(6) http://www.youtube.com/watch?v=EoJtOLKi_QE (Promotion with 3 idiots movie)

(7) http://www.youtube.com/watch?v=AJboblD7EJA (Got 1 Billion vote)

Market Players:-

There are numbers of more than 300 brands in the India whereas dominated by HUL and Tata tea which have presence in all pack size and price variants The other major players – Duncan’s, Eveready, Goodricke,  GPI, Waghbakri, Girnar, Sapat, Dhunseri,Mohini, Society, Marvel etc. have strong regional presence.

Among the other players, Gujarat (India) based Wagh bakri tea is right now strongly competing toward HUL & Tata tea, Wagh bakri has already covered 7.5 % market share.

Conclusion: - The way of 25 year celebration Tata tea brand with India which is really good by conceptually, it will be giving more strength & trust in consumers as well as brand. Same way, other side, Tata salt is promoting with punch line “Desh ka namak, Tata namak (Country salt, Tata salt) “.

 Jaago Re... Awakening !!! with Tata Tea

Wednesday Bazaar ! Naye India ka Bazaar ' Big Bazaar'..(Future Group). New Logo

The Future Group, Big bazaar is biggest hypermarket and one of largest retail chain in India which is also operates other retail chains, including Pantaloons, Central, Food Bazaar, Home Town and eZone. The Future Group currently owns 152 Big Bazaar stores in the India. Big bazaar has already built up strong brand image in retail chain segment. The first three Big Bazaar stores were launched during the festive season in 2001 in Kolkata, Bengaluru, and Hyderabad (India). Since then, 151 more stores have come up in 90 cities across the country in India. And, now, it is running very successfully in market.

Recently few days ago Big Bazaar has come up with its new look and going to redefine in Indian retail market. It has already been completed 10 years in Indian retail industry where it has been offering wide range of brands to consumers with competitive price.

Big bazaar has started with beautiful brand campaign “Isse Accha Aur Sasta kahi Nahi (Best quality with economical price, it will not get elsewhere)”, it was getting huge positive response and established brand with this campaign. The core competency of Big bazaar is “price strategy”, it is always focus on price strategy and on that basis campaign got huge success, as well still it is getting. It is offering very competitive price that economic & socio-economic class can afford. Many other big companies’s have started to diversify in retail market (Hypermarket) at that time.

Old Punch line: - “Isse Accha Aur Sasta kahi Nahi (Best quality with economical price, it will not get elsewhere)”.

New Punch line: - “Naye India ka bazaar (New Indian market)”.  It is focusing on New India because, since 10 years Big bazaar is providing large amounts of products to Indian consumers, As well India is now moving step ahead day by day with new era.

Advertisement Link:- http://www.youtube.com/watch?v=KZcMR1WhoA8

It has made very little change in logo of Big bazaar, it remain same color, font, looks that will maintain same image in mind of consumers. Again, it’s a good strategy of logo development. If you will compare very close between old logo & new logo, you will find difference.

New Logo

Old Logo

Total Indian Retail Market: - Rs 18,673 billion (US$ 401 billion) Indian retail market entails only 6 per cent of itself as organized retail segment as of 2010. Hence, there is a great potential to be explored by domestic and international players.

Supermarket & Hypermarket Players: - Big bazaar (Future group), More (Aditya Birla group), Big mall & Reliance Retail (Reliance Industries), Star India Bazaar (Tata Group), Shoppers Stop Ltd and many mores.

Brand campaign strategy: - The USP of Big bazaar is always coming with innovative promotional offers in 365 days, also offering very competitive price, exchange offer. Big bazaar is always focusing on promotional branding (BTL activities) with the print media, Radio and Television. However, it has used very less campaign on television commercial.  

Promotional Campaign:-

 Wednesday Bazaar  Unique Campaign

Wednesday Bazaar  Unique Campaign

The most reminisce campaign “Hafte ka sabse sasta din (Economical day of week) means Wednesday Bazaar” which recalls every time when Wednesday coming. And, you are looking every Wednesday advertisement in newspaper with sometimes promotional pamphlet also.

 It can also say that Big bazaar has evolved Indian retail market.

Enjoy with Big Bazaar, Happy week!!!