What a Communication Style & Branding in KBC - 5

Yes, KBC 5 is opened with 5.34 avg. TRP on 15 August and getting good response in show. There has been made lot of change and entered many new concept. Even Amitabh is also doing effective communication style which is very helpful to attract the viewers. This season he is doing good communication style as compared to his past KBC show. Not only Amitabh but also Sony has executed good branding strategy, branding space for their client (Sponsors).

Hereby, i am representing some points of branding from starting show to end of the show. How they are promoting show, create an entertainment atmosphere and branding :-

(1) Jackpot question sponsored by Idea ..you can sms answer. As a telecom partner Idea cellular. So, in phone freind lifeline also use the music of idea.

(2) Then "Fastest Finger First" sponsored Swift brand. You will at bottom place small icon for 10sec. when this round is start. It will written "Swift" Swiftest Choice. 

Then when any contestant will select for play KBC, suddenly again Swift icon will come written by "Swiftest Mover" for 10 sec. When contestant will walk and reach to his/her  hot seat at that time this icon will come. Swift choice to Swift mover.

(3) When game will start , computer screen is co-sponsored by Samsung. When Amitabh will ask question, angel of camera focus on both computer screen and branding of "Samsung Smart Tv" which is used by Amitabh as well as contestant.Camera is shown continuously small part of screen on which written Samsung Smart Tv.

(4) When game will start, Amitabh will announce or speak word  "Shubh arambh" and brandig will start of Cadbury dairy milk. Cadbury is presenting and main sponsored. Even on break time, while Amitabh will say that "dont go away....at that time L-shape cadbury branding.

(5) When contestant leave the game, suddenly again  in L-shape Cadbury dairy milk will come as" kuch meetha ho jaye".

(6) Idea as telecom which is using in phone friend lifeline, jack pot etc.


New Concept and Communication part:-
(1) As new concept and communication part, the role of Amitabh is very big to attract the viewers. He is taking view from supportive person of contestants, create more entertaining atmosphere with game etc. by Effective Communication. And this type is nice as compared to his past show.

(2) The other thing is that during the game Amitabh is calling to family or friend member of contestant and contestant is talking few minutes with family member.

(3) One type of question is fixed for every contestant, the question is like to listen music and then give an answer.

Ultimately, everyone love and happy with Amitabh bachhan. Contestant feel happy either they win or not , but to meet with Amitabh is enough for them. Overall, it is strategy for attract the viewers.

To finding the different way of communication and branding strategy is very much important. TRP is also important but This time KBC 5 is coming up really new way with lot of concept, ideas on 15th August........

T20 means TOP 20...Its good strategy

Yes, India TV is came with some different concept and also compete against other Hindi news channel. India TV is compete against its rival Star news, Zee news, IBN 7 , CNBC Awaz, AAJ TAK etc. All of these channel are many times became no.1 on various program.
They are fighting with TRP rating and showing some evidence in various corporate business magazine, news papers etc with Analysis of Graph. Mainly the fights between Aaj Tak, star news, IBN 7 and sometime Zee news.

India TV Concept and Strategy:-
Normally, each channel has its own strategy to stay in competition same like other brand. Channel is also one type of brand. Normally, people are views all channel as well as aware with its. A time was there, when Aaj tak was very famous and no.1 brand in news channel , at that time i think Rajat Sharma was also joined in aaj tak after Zee Tv. But within few years many new channel are entered in market and broke the Aaj Tak market. Nobody could beat at that time but now aaj tak is also going up & down situation.

I have found some specialty in India TV that it makes some different with other channels. You may be know about it ..There are few program as mentioned below (program are Monday to Sunday):-

(1) TOP 20 News without break (T20) :- duration 8.00am to 8.30am daily
(2) 10 Sahar and 10 khabar:- 4 days in week and 2 times in a day
(3) 5 minutes and 25 news:- Daily and 2 times in a day


The name of show is really nice and also nicely executed. I always found very good attractive words from India TV Voice over while they are speaking questions on issues. Right now, every news channel are using Voice over still You will most like India TV Voice over. And at least once, you will willingly listen and watch it. Its really good strategy and others channel not using such things. All of above mentioned program is without break program which is core competency. Today, majority people are avoid advertisement.

There is also some negative impact towards India TV channel, because many news or program are not good, very strange as well as meaningless.But, still India Tv is running very well and able to compete very strong.

All the best it for new innovation.

Now, Its Time of VODAFONE & Its Innovative Services AND (- AIRTEL)

Brief:-
Competition is going great between all telecom service providers after entering "Uninor". Uninor also coming with good strategy to enter in market and cover mass people. Each and every service providers have its own competencies. Lets we can talk about major competitors VODAFONE V/s AIRTEL.
Both brand has taken change their logo (Vodafone bought hutch) and recent this year Airtel change its corporate identity. A time was there before 2009, Airtel always came with innovative VAS service; good network, creative campaign, amazing ideas, and other were following AIRTEL ideas at that time. And now, we are not getting such things from Airtel.

No. of Players:- Vodafone, Airtel, Reliance, Idea, Videocon, Tata Docomo, Uninor, BSNL (Major competitors)
Strategy part:-
(1) Vodafone:-  Since Vodafone has bought the hutch company, immediately taken an op of IPL season-1 and did aggressive branding, channel road block strategy was done by Vodafone. And suddenly Vodafone is became success in reposition of brand. Otherwise, it was very difficult to change its corporate identity in the mind of consumers. It was challenge taken by Vodafone, to remove the brand name HUTCH from the market and established Vodafone. This task has got huge success.

Vodafone has executed each strategy carefully and on right time against huge rival Airtel. Hutch was very strong brand and difficult to kill that brand, but Vodafone did it. Then, slowly one by one strategy was executed with new Vodafone dog, new jingle, which was the first phase to establish the brand.

Then again IPL season came and coming with "Zoo zoo" branding, very new concept, creative idea, great mascot, all zoo zoo campaign has established strong Vodafone brand. Each and every Indian people were liked all zoo zoo campaign, advertisement, service message by Vodafone. Again at that time Vodafone executed right time strategy and made it succeed as well as made stronger brand.

IPL was made very lucky for Vodafone. And then, slowly Vodafone change its tagline and make it new           ” (Power to you) " . So, Vodafone has taken very carefully each steps and executed each strategy very timely.Yes, we are regularly getting new innovation, creative ideas, silent ad but clear message from Vodafone side. Vodafone is now coming with innovative VAS service. Recently, it has launched "Take borrowed from your friends" campaign.
Link:-   http://www.vodafone.in/pages/tvads.aspx

Vodafone each services campaign like, night call, IPL-3, bonus offer, Vodafone delight, call at 10p, mobile number portability, Vodafone 3G, 3G launch pad, IPL-4, Low mobile balance services etc. all are good campaign , breaking clutter campaign and people feel good.

(2) AIRTEL:-
Now, Airtel is going down and also not coming with good services as well ideas in terms of branding part. Overall Vodafone beat to Airtel even though Idea, reliance is going good. Idea cellular services, Tata Docomo is now coming with good campaign even Uninor as compared to Airtel.
Recently this year, Airtel has made change its corporate identity (logo), which is not getting much good response in mind of consumers. Airtel old logo was really good and strong brand.
New logo is not yet set in the consumers mind.

New logo

Old Logo

Now, we are not getting any new service from Airtel like Vodafone, even brand awareness is not working well. Airtel is showing just its new corporate identity as compared to service. So, we can say that Idea, Tata Docomo is executing regularly good service to stay in competition.

Enjoy..VODAFONE

Everybody's Heart Say "KUCH MITHAS HO JAYE" by CADBURY

Yes "RAKSHA BANDHAN" Festival is coming and everybody's heart say "KUCH MITHA HO JAYE" , SHUBH ARAMBH"  by Cadbury Dairy Milk. The campaign is already started of cadbury dairy milk for upcoming festival "Raksha bandhan".

Brand:- Cadbury Dairy Milk (Cadbbury)
Target:- Family and festival
Punchline / Tagline :- "Shubh Arambh" and "Kuch mitha ho jaye" (For Festival).

Strategy:- 
Really we can say that very strong brand build up by Cadbury Dairy milk on specially Festival Occasion. And Cadbury brand has made change the trend in the mind of consumers. Brands has focus on "Mithas" in terms of celebration , build up good relation, occasion etc and definitely reached in heart of Indian people.
Since the campaign has started with punchline "Shubh Arambh and Kuch mitha ho jaye", brand is growing very well, strong brand image established in the mind of consumers, very emotional campaign. Even small children are also saying" kuch mitha ho jaye", they have remembered very well. Brand has target teenage, young, and aged people (Covered Family) by various ways.

The brand message is : On each and every occasion, festivals, Indian people should celebrate with Cadbury "MITHAS". This is really good idea, brand strategy as well as message and strong brand equity. people like to see each cadbury advertisement.
If i am not mistaking, many people has remembered the old cadbury advertisement "Kya swad he zindgi me" (A young girl happy in cricket stadium
(Link:- http://www.youtube.com/watch?v=vXYK-KivZWg

Cadbury is reached in everybody's heart and when any festival is coming, we remember dairy milk at least once and now today's many people are buying dairy milk. Those people who are not buy , still they remember and feeling good. 

Family pack of cadbury dairy milk is really attractive, innovative, theme based (Festival)..amaizing idea ..successful brand, never stop..
Link of new ad :-
http://www.youtube.com/watch?v=YxRclNjiYHc&feature=related

Again Everybody's Heart Say "KUCH MITHA HOJAYE".....ENJOY FESIVAL

Great Innovation + Break market clutter + brand extension + Make more Strong Brand Equity = HAJMOLA (MINT MASTI)

Brief:- Yes, great innovation made by Dabur company ,Brand Hajmola. Dabur entered into confectionery candy segment and mad innovation Mint base candy + Digestive. so, we can say that this is really innovation and first candy in India Digestive + Mint base. Dabur has launch new product"Hajmola Mint masti" recently to extent its Hajmola candy brand portfolio as well as to build up strong brand in market.

New product launch:- Brand "Hajmola Mint Masti" candy by Dabur company

Segment :- Dabur entered Confectionery  segment

USP and innovation:- First candy includes "Digestive + Mint base"

Mint candy market:- Total mint base candy market Rs.500 crore

No. of market players:- Perfetti van Melle (Chlor mint), ITC food (Candyman & Mint O-fresh), Cadbury (Halls), Parle (Clovemint), Nestle (Polo) and other some local players.

Brand leader:- Perfetti van Melle (Chlor mint) , hold 20 % market share in mint bas candy market. And then ITC and Cadbury followed 2nd -3rd position major.

                                            

Strategy Execution:- 

We can definitely say that it is good challenge taken by Dabur and it is not easy to break the other branded mint candy. Dabur has targeted majority young adult male. Dabur will break the clutter of and increase the competition for other mint candy brand. This brand "Hajmola Mint masti" is multipurpose use digestive + mint and for Dabur this is core idea to break the market. Today, dabur Hajmola are  available in 2 flavor digestive candy "Aam and Imli". From which "Imli flavor has 75% covered while "aam flavor 25 %.

Hajmola digestive tablet has 60 % market and 40% market of Hajmola candy.Hajmola itself is very strong brand  in digestive candy market and for Dabur it is easy to push this new mint base brand. Dabur will give good effect in market. Majority consumers (young,corporate proffessional young are using mint base brand after smoke (esp.chlor mint). For Dabur, it is very good opportunity to cover and break the mint candy market.

Tough Challenge will be for Dabur (Hajmola Mint masti) and Other competitors brand. Let see Dabur will get success or not.......

Ways to sustain in competition = NOKIA (connecting people)

BRIEF INTRODUCTION :-
We all know about mobile handset market, its scenario, overall market trend, demand etc.Mobile handset market competition is going high as compared to brand growth. Day by day new entry is also increasing and every company is finding various ways to sustain in market, cover market share from other brand or untouched area etc. Not only in mobile handset but also in telecom service providers. Both are facing same situations.

Today, everyday we are facing an advertisement of various mobile handset in which "PRICE with lot of features" very important factor. Majority all brands are focus on Pricing part and giving advertisement full page or half page in news paper. Whereas NOKIA a leading brand started to using different strategy to to sustain in market as leader.

No.Of Players in market :-(Includes only middle class,lower class, upper middle class related mobile, not includes HTC,Hitech,Black berry etc.)
Nokia, Sony, Samsung, Videocon, BPL, LG, Motorola, Lava, MAxx, Micro max, Karbon,Spice, Intex, Zen mobile, Airfone and others

Strategy Part:-
Majority all mobile brands are using pricing strategy by various ways. Today also Nokia is no.1 brand as well as brand leader in market. However, the overall market share is going down , it has reached around apprx. 56% near. which was 75% before 2-3 years ago. Samsung and Sony, and other new comers brand covered very good market. Samsung has majority covered and broken the nokia share by introducing aggressively various economical range with lot of features.

Still Nokia is fighting continue, Nokia is always showing the good customer service and that is the core competencies of Nokia. Before some years, ago there was problem in Nokia battery BLC-5 and at that time Nokia has won the trust of Indian people by giving good service.

The situation again Nokia has started using more customer care services "Nokia Priority Partner"
Nokia has already launched various 3 campaign of customer care Priority partner. When we are buying any mobile handset, lot of questions raise, we compared with other mobile, compared features,guarantee, uses, battery problem etc.we are finding by ourselves on internet, to friends etc. So, to solve various queries,problem, Nokia is there. Nokia priority center is giving to you all solution of Nokia problem.

Sometimes it happen that many other showroom or retail outlets can not able to give proper answer. So at that time this will help us.

Here is advertisement link, you can check:- http://www.youtube.com/watch?v=75lZWnGGExk

Conclusion:-
To stay in competition, Nokia are using differentiation strategy and Customers is first priority we all believe, Nokia is doing really and always keep connect with brand.
Just before few days there was debate on "Which is the best mobile brand"? Majority answer was Nokia ans samsung
Share your views......

Others have NO Chance When Star Plus and Just Dance

Overview:-

Just dance is getting very good response, audition is finished in Delhi and Kolkata. This is the only first reality show in India which will getting contestant from outside country also. We can not ignore it because it is Hrithik Roshan show. This show is getting really hit especially for youngster’s viewers. I did observed in all episode of this show that very huge crowd, excitement, inspiration, energy, enthusiasm, motivation etc before starting the audition. Everybody are love to Hrithik, those youngster’s were mad behind Hrithik. These are coming for audition from various town, city and rural area of that state.

“DANCE” the word is giving us energy and enthusiasm and when we add some person...it give extraordinary or high level energy. And Hrithik is perfect man for dance. Contestant did given their view like some has left study for dance, some has taken inspiration from Hrithik, some has learnt dance from Hrithik dance, some has own passion, some has want to make career in dance, some are just want to earn, some are want to become famous and make own brand, some are want to dance with Hrithik etc.  Many contestants have entered in dance field when they were 10 year old.

The reality show  started from (1) Indian idol part- 1,2,3 (2) Hero Honda Sa re ga ma pa part-1, 2 (3) Little champ,(4) Music ka maha mukabala  (5) Chance pe dance (6) Dance  India dance (7) India’s Got Talent (8) Chak dhak dhum etc going on n on and  now (9) Just dance (10) X-Factor…

Audition Time;-

Contestants are facing good and bad points from judges and feel happy as well as sad, Some are qualified while some are disqualified. Some can not be able to hear negative thing. Selected are goes for next round and non-selected are giving commitment for next time they will select.

Some points I would like to highlight, we all know about this still I would like to share:-

(1)    Brands are getting good awareness by sponsorship.

(2)    Media channel is getting good viewership and TRP rating.

(3)    Voting by audience and calling by contestant through Noika, Tata or other mobile

(4)    Judges, guest (actor/actress), host of the show are getting good charge.

(5)    Top ten contestants and winner are getting good publicity. Then, they are getting work as singer, dancer, guest appearance for next show, anchoring in various other show, work as brand ambassador for brand, getting work as assistant and then make his/her career.

(6)    Parents are proud on their child during the winner time and feel sad during the loosing time.

(7)    Many others people are getting inspiration, motivation, learn new concept, knowledge, various tips, etc. form these show.

To attract the show, there are became various pre-dialogue or drama like insult, conflict between judge, crying, sad feeling towards contestants etc. Here we can say that reality show is base to enter in bollywood or entertainment field.  Majority youngsters are moving towards this field to make their career.

Overall viewership is high and getting high response as compared to other dance show because the strategy is Hrithik Rosahn who is good dancer as well as main host of the show is connected. Not only in India outside country he is also well known and contestants are coming from outside (New York) also. So that more chance to getting high response and maintain no.1 “Star plus” among the others hindi channel.

X-factor is also going good and getting good response even this show is also coming with new concept.

Conclusion:-

Really we can say that after taking reposition by Star plus “Rishta wohi, soch nai”.  Brand equity of Star plus is growing and Brand image is maintaining by sponsored of the show.

Share your views…We have Good CHANCE”….