Wednesday Bazaar ! Naye India ka Bazaar ' Big Bazaar'..(Future Group). New Logo

The Future Group, Big bazaar is biggest hypermarket and one of largest retail chain in India which is also operates other retail chains, including Pantaloons, Central, Food Bazaar, Home Town and eZone. The Future Group currently owns 152 Big Bazaar stores in the India. Big bazaar has already built up strong brand image in retail chain segment. The first three Big Bazaar stores were launched during the festive season in 2001 in Kolkata, Bengaluru, and Hyderabad (India). Since then, 151 more stores have come up in 90 cities across the country in India. And, now, it is running very successfully in market.

Recently few days ago Big Bazaar has come up with its new look and going to redefine in Indian retail market. It has already been completed 10 years in Indian retail industry where it has been offering wide range of brands to consumers with competitive price.

Big bazaar has started with beautiful brand campaign “Isse Accha Aur Sasta kahi Nahi (Best quality with economical price, it will not get elsewhere)”, it was getting huge positive response and established brand with this campaign. The core competency of Big bazaar is “price strategy”, it is always focus on price strategy and on that basis campaign got huge success, as well still it is getting. It is offering very competitive price that economic & socio-economic class can afford. Many other big companies’s have started to diversify in retail market (Hypermarket) at that time.

Old Punch line: - “Isse Accha Aur Sasta kahi Nahi (Best quality with economical price, it will not get elsewhere)”.

New Punch line: - “Naye India ka bazaar (New Indian market)”.  It is focusing on New India because, since 10 years Big bazaar is providing large amounts of products to Indian consumers, As well India is now moving step ahead day by day with new era.

Advertisement Link:- http://www.youtube.com/watch?v=KZcMR1WhoA8

It has made very little change in logo of Big bazaar, it remain same color, font, looks that will maintain same image in mind of consumers. Again, it’s a good strategy of logo development. If you will compare very close between old logo & new logo, you will find difference.

New Logo

Old Logo

Total Indian Retail Market: - Rs 18,673 billion (US$ 401 billion) Indian retail market entails only 6 per cent of itself as organized retail segment as of 2010. Hence, there is a great potential to be explored by domestic and international players.

Supermarket & Hypermarket Players: - Big bazaar (Future group), More (Aditya Birla group), Big mall & Reliance Retail (Reliance Industries), Star India Bazaar (Tata Group), Shoppers Stop Ltd and many mores.

Brand campaign strategy: - The USP of Big bazaar is always coming with innovative promotional offers in 365 days, also offering very competitive price, exchange offer. Big bazaar is always focusing on promotional branding (BTL activities) with the print media, Radio and Television. However, it has used very less campaign on television commercial.  

Promotional Campaign:-

 Wednesday Bazaar  Unique Campaign

Wednesday Bazaar  Unique Campaign

The most reminisce campaign “Hafte ka sabse sasta din (Economical day of week) means Wednesday Bazaar” which recalls every time when Wednesday coming. And, you are looking every Wednesday advertisement in newspaper with sometimes promotional pamphlet also.

 It can also say that Big bazaar has evolved Indian retail market.

Enjoy with Big Bazaar, Happy week!!!

WINTER WAR - II

Chyawanprash concept: - Basically, it is Ayurvedic health tonic which makes you healthier, maintain your immunity system & make it stronger, gives lots of energy and rejuvenator. The Chyawanprash is mixer or composition of pure Ayurvedic – herbal elements, originally the word Chyawanprash came from Rishi Chyawan at the ancient time. Chyawanprash is also known as chyavanaprasha, chyavanaprash, and chyavanaprasam as well widely used in India. It is also known as ‘Elixir of life’   because it gives highly nutrition’s.

And, Chyawanprash is widely use in India at the time of winter season; it can be useful for everyone from small children to aged. Now, winter season is starting slowly and Chyawanprash is also available in Indian market.

Total Chyawanprash market: - Rs. 400 crore at the end of year 2010

                  V/S 








Objective: - The main object is to make strong immunity system, remove illness/weakness stress, makes you energizer & rejuvenator.

Market Players: - Dabur Chyawanprash (Dabur), Himani Sona chandi Chyawanprash (Emami group). Both are rivals and other brands like Jeevanprash, Amritprash (Emami group), as well many substitutes’ products are available.

Dabur Chyawanprash (Dabur group) is market leader which has hold over 70% market shares.

Segment & Target market: - Dabur Chyawanprash is focusing on whole family as well corporate, before it was promoting specially for kids and teenagers. Dabur Chyawanprash can consume anyone age group.
Same as like Dabur, Himani Sona Chandi Chyawanprash is targeting family as well as corporate people. It can consume anyone age group people.

Celebrity endorsement: - Dabur Chyawanprash is endorsing by Bollywood star Amitabh Bacchan for Family target & especially for kids and teenager, it is endorsing by cricket star Indian Skipper M.S.Dhoni.
Whereas Himani Sona (Gold) chandi (Silver) Chyawanprash is endorsing by Bollywood star Shahrukh Khan.

Brand Campaign & Strategy:-
(1)  Dabur Chyawanprash: - Since many days, advertising campaign has already started on television commercial which is endorsing by Amitabh Bacchan. And it is targeting on Family that conveying message it needs for everyone. A very very old and premium brand Dabur Chyawanprash which holds 70% market share and still running successfully in Indian market. The strategy has used that focus on about manufacturing from many Ayurvedic elements/ingredients which gives you energy; remove illness, strong immune system. The punch line is focus “Zaroorat Hai (It needs)” build up strong brand image and really consumers are buying in winter season.
While Indian Skipper M.S. Dhoni is endorsing it for kids & teenagers, Dabur got good response, boost up its sales after appointed M.S.Dhoni. The other strategy that first time, Dabur has launched Chyawanprash in two delicious variants Orange flavor & Mango flavor because, variants is giving additional taste and it can also use in summer season. Mostly, kids are lover of variants/flavor.

Advertise Link: - http://www.youtube.com/watch?v=7NiKQuD7ct8 (Flavored/Variant ad)

http://www.youtube.com/watch?v=rUEpnXTDdzQ (Dabur Chyawanprash)

http://www.youtube.com/watch?v=3IUS-rzQW_Q&feature=related

(2) Dabur Chyawanprakash Sugar Free: - Dabur has extended its brand portfolio and launched Chyawanprakash Sugar free which is specially targeting on Diabetic people. So, now diabetic people can easily consume it in winter season and keeps body healthy because its sugar free.

Website Link: - http://www.dabur.com/Products-Health%20Care-Chyawanprash

(3) Himani Sona chandi Chyawanprash: - Sona chandi Chyawanprash is endorsing by Bollywood star Shahrukh khan that conveying message Sona (Gold) gives physically energy (strong immune system) & Chandi (Silver) gives brain energy. The punch line is focus on “jeeto jindagi ki har jung (Win each battle of life)”.  Today’s life is full of stress, tension and at that time you need Chyawanprash. However, Himani could not getting good position in Chyawanprash market, still continuous competing against Dabur. Yet, it could not settle brand image in consumers mind, due to lack of strategy, over the years Dabur already in market.
Emami has also launched Sona chandi Amritprash which is special for summer season that gives relief from hot and get energy.


 Advertise Link: - http://www.youtube.com/watch?v=H9YfaVU3tm4 (Himani Sona Chandi Chyawanprash)

Website Link: - http://www.emamigroup.com/Sonachandi-Amritprash

Will Himani Sona chandi Chyawanprash win war on this time? Will it be give much effect on Dabur?


Let’s see…

WINTER WAR - I

Little little winter season has started, but more n more winter brands are available in market. Market is much care about human skin where lots of skin care products are available cosmetic as well as ayurvedic.

Skin care segment covers moisturizing creams, body lotions, butters, serums, scrubs and face-washes which promise benefits that range from instant fairness to better moisture, protection from the sun and anti-ageing.

Total Skin Care market: - Rs. 4600 crore  (All figures are at end of year 2010)

Boroplus antiseptic cream (Emami):- Annual sales over Rs. 200 crore, which is second largest in fairness segment.

Fair & lovely (HUL):- Annual sales over Rs. 1000 crore, which is market leader in fairness segment.

Segment & Target market: - Boroplus antiseptic cream is focusing on socio-economic class & targeting mass people include lower, lower middle & middle class. As well Boroplus winter fairness cream is focusing on young women/girls, age group 21-30 years.

While Fair & lovely is focusing on upper class & upper – middle class which is targeting young women/girls, age group 21-30 years.

Winter Fairness Cream Major Players: - Fair & lovely, Ponds white beauty, Boroplus, Vaseline white petroleum jelly, Nivea, Lakme and others. These all players are playing either in cream, lotions or petroleum jelly but all of these are direct or indirect influence with each others in market. 

Emami has also launched other skincare brands such as MalaiKesar, Vasocare and PureSkin which are playing in niche market.

Ultimately, all of these brands are keeping healthy fairness, nourishes skin, protect from dry skin & even from sunlight also.

Here, I will represent about only two major brands Fair & lovely and Boroplus.

Celebrity endorsement: - Boroplus antiseptic cream is endorsing by Bollywood star Amitabh Bacchan while Boroplus winter fairness cream is endorsing by Bollywood actress Kareena Kapoor.

Fair & lovely winter fairness cream has not any specific brand celebrity.

Brand Campaign & Strategy:-

(1)    Boroplus Antiseptic cream: - Since many days, advertising campaign has already started on television commercial which is endorsing by Amitabh Bacchan. The overall strategy is focus on protect from cold/ winter. The voice over Amitabh is conveying message “To protect 50 crore Indian people from cold, Boroplus antiseptic cream “Safed Tika (white spot)”.   The Slogan & punch line “Safed Tika (WhiteSpot)” which is very nice that builds up image in mind of consumers. Originally, this campaign has also been created by November 2010 last year. To recall brand, it has started again on television commercial and which conveying message for mass people at various location.

Advertise Link: - http://www.youtube.com/watch?v=FbrQC6CFaI8&feature=related

(2)    Boroplus healthy & winter fairness Cream: - This healthy & winter fairness cream is endorsing by Bollywood actress Kareena Kapoor since many years. This brand is directly compete with Fair & lovely winter fairness cream. Boroplus winter cream is promoting with its three unique selling proposition “healthy fairness, healthy moisturising & healthy protection”.

Advertise Link: - http://www.youtube.com/watch?v=ALHfzPpZoms&feature=related

(3)    Fair & Lovely Winter fairness cream: - The strategy is appealing towards consume of cold cream that does not giving fairness. Cold cream is giving you fairness, so use fair n lovely winter fairness cream that will give you more fairness & nourishes skin.

Advertise Link: -  http://www.youtube.com/watch?v=p7hVtl37lm8

Conclusion: - Different strategy is being used by Boroplus & Fair n Lovely, the target is about fairness & nourishes /moisturizing skin. Fair & lovely brand is market leader despite of it has no any celebrity whereas Boroplus two sub-brands are endorsing two big celebrities.

 Yes, Emami has also launched fair & handsome cream fairness (For Men) which endorsing by Bollywood star Shahrukh Khan. And, For men fairness cream is market leader in men segment.

Don't go away...Winter War - II coming Soon....

Traffic, Traffic, Traffic !!!!! Social media Traffic..

Every where social media, users are using social media by various purpose, Social media have made change the communication era. Social media have evolved the road where every people are engaging with each other at least once in a day and sharing much more various things.

If we talk about marketing point of view, Social media became an important medium where companies are using social media as a part of their strategic planning. And, Social media has got success to developing profile SEO (Search Engine Optimization), SMO etc. who are working special on social networking sites as well as promoting products, update company information etc.

“Traffic” word is become very popular for Social media, Companies are playing with “Traffic” and Social media are generating “Traffic” (Users). 

Yes, only one question that How to get traffic?  And companies are using various strategies on this question and promoting products, generate business / inquiries, build up relation, update company information/ news etc. Social networking sites Facebook, Twitter, LinkedIn, Stumble, Diggs, Blogs, Google + etc. are playing key role to gather traffic and products promotion. Million of users are available on these sites and day by day they are increasing.
 In fact, Social media is more useful to build up strong network, sharing market information, maintain relation, you can keep in touch with your clients; update your business portfolio 
worldwide etc.

But, when companies are using social media & getting traffic, they are expecting business result in terms of generate inquires, convert into final prospects. Getting more traffic does not mean that it will gives instant business.

Getting more traffic will be giving you result about your products awareness, company information etc. And, once you build up your network, business will definitely generate. So, it needs to understand more about use of Traffic.

Social media is more about entertaining purpose than professional. If you will think about how your business can entertain towards users, you will be getting huge success.

“Use Business entertains strategy.”  And Social media will generate more traffic.

Don't be confuse..."BlackBerry" or "BlackBerrys" !!!!

Yes, never be confused about BlackBerry Brand because, there are two BlackBerry,
Both BlackBerry are playing in Premium market and targeting upper class, corporate, rich consumers.

Would you like to know more detail about BlackBerry? Let's BlackBerry will be introducing to you:-

(1) BlackBerry is smart phone that we all know very well,
(2) While the other BlackBerry is playing in Man's wear garment segment and targeting to premium market. Recently BlackBerry Textile brand has made reposition in market and already started television commercial campaign. It has made change in corporate tagline and again come up with new tagline in market, means it is now trying to focus on right target market and will be taking reposition.

Overall, today time is going to make update your brand because, consumers behavior, perception, needs, taste, brainstorming, consciousness towards brand or price etc. are changing frequently.

Old Tagline: - Sharp. Smooth. Sure
New Tagline: - "Go Sharp" and trying to revive again in premium market. This new tagline is perfect suit to this brand.

Website:-
(1) You can visit website of BlackBerry Smart phone: - http://in.blackberry.com/

(2) You can visit website & TV ad of BlackBerry Textile: - http://blackberrys.in/About-Us.html

Old Tagline of Textile Brand BlackBerrys

New Tagline of Textile Brand BlackBerrys

BlackBerry Smart Phone Logo

Normally, when people speak about BlackBerry, we perceived about smart phone or we always understand about smart phone.Because, BlackBerry smart phone is very well known and one of the leading brand in market. 

So, here it may difficult for Blackberrys Textile brand  to revive  or rejuvenation in market.

Let's see..but you don't be confuse...That's nice..

Old is always Gold !!! Remember your old days and Enjoy old Advertisement

(A) There are some brands which were failed or still existing in market.
(B) There are some brands which have been taken reposition.
(C)There are many brands which can not forgettable, it gives reminisces frequently.
(D) There are brands which have not changed its "Jingle or Punchline", changed in picture/ visualization, character, music but not in jingle or punchline, Character.
(E) There are brands which were either exist or out dated, still we can not forget it. Existing brands are playing in market and already built up brand equity in market. 

I would like to share all brands of television commercial which brands are much much much OLD & STRONG. 

(1) Nerolec Paint:-  http://www.youtube.com/watch?v=sPRKzwdEfVs  (Nerolec)

http://www.youtube.com/watch?v=GH250XZXD8U&feature=related   (Nerolec old ad)

(2) Cadbury Dairy milk:-  http://www.youtube.com/watch?v=FVChyy_moiM&feature=related  (Cadbury)

(3) Vicco Turmeric :- http://www.youtube.com/watch?v=E86h7NxUJ6k  (Vicco turmeric)

http://www.youtube.com/watch?v=yZq10WlFQlk&feature=related  (Vicco turmeric)

http://www.youtube.com/watch?v=BXe6yJ-0Fe8&feature=related  (Vicco Vajradanti)

(4) Pan Parag:- http://www.youtube.com/watch?v=iR_cb6ts2s4&feature=related  (Pan Parag Old)

(5) Complan:- http://www.youtube.com/watch?v=t-fysFHfBYM&NR=1 (Complan old)

(6) Bajaj :- http://www.youtube.com/watch?v=xEV8MWd1p3M&feature=related (Hamara Bajaj)

(7) Parle-G :- http://www.youtube.com/watch?v=5D4PBN0OzuE&NR=1  (Parle-G)

(8) Lijjat Papad :- http://www.youtube.com/watch?v=dhKMjnMUJCU&feature=related  (Lijjat Papd)

(9) Amul Corporate:- http://www.youtube.com/watch?v=RW9DSUbZX34&feature=related  (Amul old )

http://www.youtube.com/watch?v=pdCpLkYE28k (Amul New )

(10) Rasna :-http://www.youtube.com/watch?v=FA3qi17Xfpw&feature=related  (Rasna Old)

http://www.youtube.com/watch?v=vKRSQx_HefQ&NR=1  (Rasna Old)  "I LOVE YOU Rasna"

http://www.youtube.com/watch?v=PKV-DkgRm8M (Rasna new )

(11) Surf Excel :- From this ad, "Dag achhe Hai" brand has established.

http://www.youtube.com/watch?v=tNE3l2LPiEY&NR=1  (surf excel old)

http://www.youtube.com/watch?v=mi4yKET-tBg&feature=related  (surf excel old)

(12) Hutch & Vodafone:- Remember Pug (Dog), Hutch is now Vodafone.

http://www.youtube.com/watch?v=6K_XlxHxG0c&feature=related  (Vodafone)

http://www.youtube.com/watch?v=FVtAWFmq5q4&NR=1  (Hutch is now Vodafone )

http://www.youtube.com/watch?v=rK5sbACxwM4&feature=related  (Hutch)

(13) Fevicol:- http://www.youtube.com/watch?v=Xep4RftkRdo&feature=fvwp&NR=1  (Fevicol)

http://www.youtube.com/watch?v=hUc4iKIAPV8  (Fevicol)

http://www.youtube.com/watch?v=wlNsItbse5g&NR=1  (Fevicol)

http://www.youtube.com/watch?v=Q-wQpWwQnAg&feature=related   (Fevicol)

http://www.youtube.com/watch?v=xGDrgaOP5OM&feature=related   (Fevicol)

(14) Lifeboy soap:- http://www.youtube.com/watch?v=CHXaYXecsCg&NR=1  (Life boy)

(15) Videocon Washing machine:- http://www.youtube.com/watch?v=tEVpsjivJVQ

(16)Dabur Lal Dant Manjan:- http://www.youtube.com/watch?v=ep5-bwrtKY4&feature=related

(17)Tata tea:- http://www.youtube.com/watch?v=ZSK1cL13NO8&NR=1  (Tata tea)

(18) Zandu Balm:- http://www.youtube.com/watch?v=NssIEzYeBVo&feature=results_main&playnext=1&list=PL4379458070380F6E

(19) Bournvita:- Tan ki Shakti man ki Shakti Bournvita, old ad

(20) Nirma washing powder Nirma:- Dudh si safedi Nirma se aaye...........Sabki pasand Nirma..

I hope, you will enjoy and remember old days, i assure you will smile also in some advertisement. But all brands are strong.

Enjoy....

I m lovin it......McDonald (McFlurry Oreo in India now)

Recently, McDonald has launched McFlurry Oreo in North and East India. McDonald leading in market and playing with 65 % market share 2010, one of the largest fast food retail chain and compete very strong against rivals. McDonald is understand the Indian consumers marker and accordingly, it has been evolved Indian menu it in consider to Indian consumers like McVeggie Burger, McAloo  Tikki etc.

New brand: - McFlurry Oreo, Available in two flavor 

Punch line: - Slow down

Target market: - Especial concept which target to those who feel stress, want to relax from work etc.

Brand Concept: - The overall concept is about focusing on “Slow Down”, “When was the last time you relaxed? “  McFlurry Oreo will be giving you relax moment, cool, stress free, feel happy. You enjoy McFlurry ice cream very slowly and feel very relax. The television commercial has already been started in India but it has launched in only North & East India McDonald’s store. The brand campaign is more focus on corporate person than normal who are not doing job or business. 

Advertisement Link: - http://www.youtube.com/watch?v=AQLwR0Tu8GA (McFlurry)

Strategy: -  It has introduced “Augmented Reality” concept where McDonald’s stores can shooting of any customer and then load it in TV screen of store. This concept gives a feel of slow down where customers are enjoying McFlurry in relax mood. The other strategy is being used which is called Postcard Pass down strategy, where customers can pass that postcard to their friends, colleague or anyone who are feeling stressed, hectic working schedule.

If you will analyze it, you will get lacks in execution and concept of strategically:- 

      (1)    Actually, McFlurry can consume any person at any time, and normally consumers are consumes such products at entertainment moment, get to gather moment. The concept “Slow Down” is right but it should not target corporate person only. Overall McDonald is targeting majority up to 30-35 years age group of people. And McFlurry is such product where it will consumes majority youth market.

     

     (2)    The other thing is about execution that still it is lack of brand campaigning which is not giving effect of campaign. 

     (3)    It can not say or it cannot gives brand promise that if you will consume McFlurry, you will be feel stress less or relax. You can also consume many things like other brands ice cream, cold drink or anything else.

Therefore, it has lack that “Why consumers will use McFlurry?” and this thing could not be highlight in brand campaign.

There is not any doubt about selling terms, consumers will consume because McDonald brand not McFlurry. But, the important is need to develop McFlurry brand image with McDonald otherwise, it may give negative impact on McDonald corporate image.

What you feel?...