Frooti : The Frooti Life

Mango Soft Drink Market Movement, Competition with Brand Revamp

 Must be Transform Summer Strategy into Brand Enhancement… 

RE-BRANDING is not a right solution to gain market share & market coverage in spite of already strong brand identity & brand equity across the market. Mango based Juice brands Frooti (From Parle Agro) have done revamp on this summer season.

Key Market Players (Mango based soft drink):- 

Frooti (From Parle Agro),

Slice  and Tropicana Slice (From PepsiCo) &

Maaza (From Coca Cola).

Total Estimated Mango based soft drink market in India:- INR 3500 Crore in 2014 (Source: Livemint) which is growing 8% yearly.

Brand Revamped Strategy:

Frooti:- Started brand journey from “Mango Frooti, Fresh and juicy”  and now after 30 years, Frooti has roped out with new logo with changing the font, shape, color, packaging design & new tagline “The Frooti Life”.

Brand Revamp Impact:

Many brands have already been revamped in 5 years across the globe & it gives feeling like brand revamp scenario is thriving in order to make it strong despite of already being a strong in existing market.  To change the brand identity is not an easy task & after have been changed, numerous factors can be give a vary impact on brand.

Similarly, 30 years old brand Frooti is rolled out with re-branding which was being well-known as Fresh N Juicy - mango Frooti as well as was also giving the brand taste towards consumers. Observing the Frooti New logo & communication strategy “The Frooti Life” is exceedingly disappointing. Bold font is seems ok but the font style & given a space between each “FROOTI” letter is showing like Sports effect as well as feel like disappear the mango feeling.

 Though, Frooti is very old brand & well-aware in Indian market so it does not give that much influence on sales but majorly consumers (Frooti lovers) may be expressing dissatisfaction when they are looking new packaging & logo. I feel that the Communication strategy “The Frooti life” is diminishing the brand personality as compared to old tagline “Mango Frooti, Fresh n Juicy” because the old tagline had implied that Frooti was a substitute of Mango extract.  

Summer period is very crucial for Mango / by products of mango market in India. So it should be never think to change about brand identity / brand revamp strategy if the brand is already been well-established in market and must be emphasize more on strategically brand enhancement in order to gain maximum market & consumers  satisfaction.

  

Always strategically emphasize on “Brand Enhancement rather than Brand Revamp”!!!

Packaging Strategy + Brand Mileage = Coca Cola 'Contour Bottle' Journey

1915 to 2015 - 100 years TASTY journey = Consumers Feel Always Happy

A unique identity of bottle has been created in 1915 which is now celebrating 100 years globally and it is known as “Contour Bottle” by Coca Cola. Coca Cola is the first company as well as brand in the world which is celebrating 100 years of packaging. Ordinarily, companies are celebrating “Brand (Product) or corporate brand (company name)” anniversary but Coca Cola is the only company in the world which is celebrating packaging anniversary.

TVC Campaign:-

https://www.youtube.com/watch?v=6Y1YfhR5jws  (Tale of Contour) – TVC 60 Sec.

https://www.youtube.com/watch?v=O8T2-utSn3Q  (Nobody like you) – TVC 1.38 Sec.

https://www.youtube.com/watch?v=uoCMW8XcSYY  (100 years bottle) – TVC 30 Sec.

https://www.youtube.com/watch?v=-ucILavP8hY  (Balloons) – TVC 30 Sec.

Very intensely each & every campaign has executed by Coca Cola in which it is emphasized more on music stroke rather than voice over. Fascinatingly, campaign is conveying message of brand attributes of contour bottle as a core competency apart from Coca Cola brand, and also expressing the “ACCEPTANCE” of packaging by various ways globally due to the consistency of package feeling & coca cola font style remain same since 100 years.  Because, majorly it is happening that companies are frequently made change in their brand packaging/logo, so it may becoming difficult to identify or remember that packaging or logo.

As I have been observed in various market that except the kids today consumers are much trying to remember or identify brand by name rather than packaging, logo or celebrity whereas kids are easily enable to identify the brand by remembering logo or celebrity. The competitive trend is showing that if any company is forayed into market with new packaging or new logo, mostly consumers are either discussing & reviewing about it, then forget it because consumers are more concerned about brand name & its result which they have desiring, Moreover, such things are happening only due to relentlessly change in packaging identity & brand proposition.

Here, I have mentioned the evolution of packaging & brand identity graph of Coca Cola V/s Pepsi:

Packaging is as significant as brand name which can influence on consumer to make brand loyal. If brand packaging consistently remain same till longer period likewise Coca Cola, it can be unique, loyal & memorable brand forever.

Consistent same Packaging Strategy = Strong Brand Mileage & Memorable Brand + Consumers Happy Journey!!! 

Coca Cola - Open Happiness

Always campaign purpose should be “to REACH the consumer’s heart & mind and transform its RESULTS into acceptance which reminisce the brand”. Likewise, world’s leading soft drink brand Coca Cola has been executed an innovative approach in order to reach the direct consumers & make them happy. The core competency of Coca Cola is that since launching the tagline “Open happiness”, brand is consistently sustaining & preserving the message in each & every campaign universally.

Brand can become much sturdy & consumers can become more loyal when you are identifying the consumers need & accomplish it on right time. Likewise, Coca cola has been introduced innovative campaign “Wish upon a Coke” at Dubai International Airport by offering a Coca Cola bottle to those people who are having excess baggage during the returning home. The aim is that people who are unable to carry many gifts/presents for their family/Friends etc due to excess baggage, Coca Cola promoters are offering them a bottle and allowing them 5 kg happiness against excess baggage. Moreover, it has also created a special label on bottle as an excess baggage tag.

https://www.youtube.com/watch?v=6s5r-GHU0BU  (Wish upon a Coke – Jan.15)

Coca Cola has been identified the market gap, consumers need and right place for brand activation, as it is saying that Dubai International Airport is one of the busiest airport & easily getting target audience. This campaign is delivering rightly brand promise towards the consumers because it can feel visibly when people are receiving bottle; they feel happy with smiley expression which has desired by Coca Cola.

This Campaign hashtag #WishUponACoke could not be much influence in context of message. Hashtag should be short, precise & catchy which can easily connect with the brand. I would like to suggest some hashtag which supposed to be connect flawlessly: 

(1) #HappyTIme

(2) #WelcomeWish

(3) #CrazyNHappy

(4) #CrazyWithCoke

(5) #CrazyConnection

(6) #TasteOfHappiness

However, Coca Cola has well-approached with consumers directly who are from various countries & make them feel happy. This campaign is showing “Strength” to Sustain” in market by identifying gap between market & consumers.

“Impact of Consumers Happiness & Satisfaction = Positive Impact on Brand “

Kite Festival = Connect Brand with Consumers

Brief of Makar Sankranti (Kite festival):-

Makara Sankranti is a major harvest festival celebrated in various parts of India. The movement of the Sun from one zodiac sign into another is called Sankranti and as the Sun moves into the Capricorn zodiac known as Makara in Sanskrit, this occasion is named as Makara Sankranti in the Indian context. Scientifically, this day marks the beginning of warmer and longer days compared to the nights. In other words, Sankranti marks the termination of winter season and beginning of a new harvest or spring season. (Source: Wikipedia). However, it is also known by different name in few states of India.

Key Highlights of Kite Festival:-

(1) Kite making is pegged as a INR 1200 crore industry in India, according to Assocham 

(2)  It employees over 70,000 artisans and seasonal workers
(3) Kite Manufacturing Hub: - Bareilly, Jaipur, Kolkata, Jodhpur, Ahmedabad and Lucknow are among the major kite-making hubs. 

(4) Kite Flying Hub: Gujarat, Uttar Pradesh, Madhya Pradesh, Punjab and Rajasthan are considered to be the major states for extensive kite flying. Though, Gujarat is amongst the most exciting & dominating hub for kite festival across the country.

(5) Celebration Time: - 14^th & 15^th Jan. every year.

Key String Market Players: - Sankal / Mahasankal 8 (Chain 8), AK 56, Agni, Panda, Griffan, Challenge, Agni. Chinese string has already been forayed in Indian market. Govt. has banned on Chinese string despite of it is available at many places & consumers are buying Chinese string because of lowest price.

String Brands

Identify the Right Strategic Time:-

Kite festival is one of the most stimulating & significant festival, and Gujarat is one of the leading state in kite festival where people are extensively celebrating two days (14^th & 15^th Jan.) Moreover, every year International Kite Festival is also being organized in Ahmedabad (Gujarat) in which 150+ participants are coming from various countries.  If you are planning to foray into Gujarat cities like Ahmedabad, Baroda (Vadodara), Surat, Rajkot, Bhavnagar, Kite festival is right time for branding/rebranding new product launch/re-launch, campaigning etc.

There is an immense opportunity to launch new product in Gujarat which is related to kite festival & can develop seasonal market segment. I would like to share latest paradigm in which how Chinese market has been forayed strategically in Indian market with array of kites, lanterns (also called as Tukkal) apart from string. Personally I have visited in Ahmedabad kite market where people are keenly expressing their interest much on buying of lanterns along with kites, as well as also observed that the ratio of buying lanterns is higher than kites. The significant reason is “price”. There is being hiked in price of kites consistently every year due to certain reasons hence consumers are deflect into Chinese kites which is offering lowest price with better design as well as exciting to buy lanterns. Moreover, consumers have also been decided to spend at least 25-35% on Chinese lanterns out of total kite budget.

In kite festival, there is also massive demand of various sorts of sweet stuff, adhesive tape (First Aid), gum roll, sunglasses, kites with different celebrity images and varieties of special hat which are having numerous local brands available in exceedingly competitive price.

2^nd week of January is crucial time in Gujarat as well as especially in Ahmedabad because:-

(1)  Every year there is also being organized “Vibrant Gujarat- Global Summit” at Gandhinagar-Ahmedabad (Summit for Global Investor) - http://www.vibrantgujarat.com/

(2) International Kite Festival 10^th to 13^th Jan. every year

(3) Carnival & flower show in Ahmedabad

(4) 14^th & 15^th celebrating Kite festival not only in Ahmedabad but also in entire Gujarat.

Create an effective or influensive campaign by prominence the strong content (Punchline) which enables to connect directly in consumers mind. Campaign launching & executing strategy should be on OOH and On- Ground Promotional Activity in order to get an effective result.

Create Campaign + Create Brand = Connect Consumers on Right Time…

Christmas Communication ..Let's Fly

Festive Reason, Promotional Offer Season:-

Indian Airline Brand Players:- 

Brand	Commenced	Domestic Destination Coverage
Indigo	2006	32
Jet Airways	1993	47
Spice Jet	2005	39
Air India	1932	67
GoAir	2005	22
AirCosta	2013	9
Air Asia	2013	7

Special Fare Christmas Offer by brand GoAir:-

Offer Launched on: - 21^st Dec. ’14, Launched by print advertisement campaign as well as press release across India.

Flight Booking Offer Period: - 21^st Dec. to 25^th Dec.’14

Travel Period: - 1^st Jan. to 31^st March ‘15

Target: - To sales 1.7 million air tickets across the GoAir domestic destinations.  Bottom of Form

GoAir Christmas Campaign Impact:-

 ü  From 21^st to 23^rd sever crash totally & website inaccessible, or hardly open the website, open page very slow due to server problem.

 ü  Offer is not showing for any destination either on GoAir website or on Travel portal which has announced.

 ü  Offer Showing as ‘Sold out’ for any sector & any travel period from Jan. to March ‘15

 ü  Consumers are  being highly dissatisfied

 ü  Countless sorts of negative comments on major news sites

    üBrand becomes vain to fulfill the commitment

Print Advertisement 

Personally, I have visited GoAir website but unfortunately not found any offer which has announced and website could not open consistently three days for few hours. Moreover, it could run very slow when it open for a while and after sometime again could not worked. I have tried to get this offer by many different destinations, even though also changing different dates in Jan. Feb. & March ‘15 but showing everywhere “Sold out” as well as also approached directly customer care executive and got the same feedback from executive.

Today on 25^th Dec. GoAir has released new print advertisement (Newspaper) by conveying message to get the offer as it is last day. Again I have checked today whether it is available or not but till today result showing futile to fulfill the commitment.

Indian Ariline Brands Market Analysis

There are always chances to get huge crowd of target consumers in any Promotional strategy because consumers are getting multiple benefits in promotional offer, always waiting for offer during the festive season and willingly visiting those places in regular interval.

Promotional strategy aim is to product sales & revenue generation, hence the brand is exceedingly connected with target consumers during execution of promotional strategy. Consumer’s excitement & expectation is very high compared to ordinary campaign in order to get that offer benefits. Festive season is considering as pick period where thousands + consumers are referring & connecting thousands + brand. Hence it is an essential to make well strategic plan where consumers can feel satisfaction with pre & post sale services. If consumers are not getting committed offer by company, result comes into extremely dissatisfaction because during that time consumers psychological thinking process is working petite different. And, it gives negative impact on brand image which is being considered one of the trustable brand.

Brand can become trustworthy only when brand is utterly fulfill its commitment towards the consumers. Promotional strategy is abundant associate with ‘Brand Promise’ which must be accomplish in order to build strong brand identity & sustain your consumers brand loyal. 

And, all sorts of online shopping brands are necessitating to deliver brand promise which are offering to buy online. GoAir has launched good competitive offer of special fare for all its destination but unfortunately it could not delivered very well which have been decided and its impacting negatively on brand image. Overall few airline brands are already being suffered enormous problem to survive in the market.

Word of mouth communication is one of the best strategic tool to reach your brand high if it is delivering positively. Though, we can add as a new strategic tool “Word of Social Media Communication” along with Word of mouth communication because it is playing vital role silently by spreading message local but it reach globally.

Brand Promise + Offer Promotional + Brand Deliverable = Let’s Make Consumers Happier!!!

Convey Christmas Communication = Let’s Connect & Transform into Consumers Satisfaction!!!

Burger & Consumer = Brand Analyzer

Burger Buzz & Consumer Preference:-

Burger Footprints in Indian Market:-

(1) Burger Market Size in India: - Estimated INR 1000 crore

(2) Quick Service Restaurant Market Size in India: - INR 5500 crore+ & projected over INR 15000 crore + by 2018

(3) World’s largest hamburger chain brand McDonald is leading in Indian market with over 70% market share.

(4) Total Burger Outlets in India: - McDonald 350+, KFC 360+, Subway 470+, Dunkin Donuts 30+

(5) Burger Market Players in India: - McDonald, KFC, Subway, Dunkin Donuts, Johnny Rockets (Launched -2013) Fateburger (Launched in Aug.’14), and Burger King which has launched first outlet in Delhi on Nov.’14. Burger King will be launching soon more 12 outlets within 2-3 months.

(6) Burger Market Players to be forayed in India soon: Carl’s Jr, Wendy’s (To be planned to launch outlet near Apr.-June’15), Dairy Queen and

(7) Potential & Key Region for Burger Market: - Delhi, Pune, Mumbai, Gurgaon, Chandigarh, Ludhiana, Bangalore, Ahmedabad, Surat.

(8) Beef or pork burger market is void in Indian market due to Hinduism religious & people believe cow as sacred animal.

 (9) Significant points in Burger Menu for new players or upcoming players in Indian:-  

(1) Region wise consumer taste and preference is distinguishing

(2) West region market is proportionately much vegetarian than other regional market. However, the non-vegetarian market is faintly growing in burger segment.

(3) Chicken is most favorable stuff in non-veg. burger menu than mutton.

(4) Consumers are likely to prefer crispy or crunchy, medium spicy & spicy with more vegetable ingredients, paneer stuff in burger.

International Quick service restaurant chain is rapidly increasing in Indian market as consumers are adapting & accepting food category in Indian taste. Moreover, it becomes trend like people (Including family, friends group, and married young couple) are eating food outside at least 2 days in a week (chiefly on Weekend) rather than homemade cook.

Personally I am visiting McDonald (Ahmedabad-Gujarat) regularly in different time morning (11.00 am to 12.30 pm), afternoon (2.00 pm to 4.00 pm), evening (5.30 pm to 8.00 pm) and observed different sorts consumers group:

Weekend (But especial Sunday timing)	Type of major consumers visiting McDonald	Type of Meal (Including Veg. / Non-Veg.)
11.00 am to 12.30 pm	young (Including school, college group, company colleagues, employee who are friends meeting once or twice in week), children friends 10-14 age)	Majorly prefer variety of burger & fries
02.00 pm to 4.00 pm	young (Including school, college group, employee who are friends meeting once or twice in week), children friends 10-14 age), young couple (Boyfriend-Girlfriend)	Majorly prefer variety of burger & meal
05.30 pm to 08.00 pm	young (Including college group, employee who are friends meeting once or twice in week), young couple (Boyfriend-Girlfriend), Married couple, Family	Majorly prefer variety of meal rather than only burger
Monday to Friday	Mix audience (Major Young) and also company employee or business person meeting	Both burger & Meal

Menu Strategy = Brand Strategy:

Menu & food taste is most significant & crucial obsession in entire Indian fast food market because there are certain stuff as well as region wise specialty in menu which must be considered before finalize menu. And, brand identity, image, acceptance, equity etc. everything depend on food taste or else result comes to failure. KFC (Yum brand) which is considered as pioneer in chicken, lamb or non-veg. burger/sandwiches globally and it has introduced in India with similar purely non-veg. menu but failed to understand the Indian consumer taste or might be tried to stagnant with only non-veg. menu. Eventually, it has launched veg. menu within 6-8 months in order to gain more consumers. Because of, the proportion of vegetarian is petite much in India than other country.       

Fateburger and Burger King have forayed in India recently while other International brands are in queue and to be planned to launch soon. Simultaneously competition will be elevating and price is also primary factor in competitive market. McDonald is offering low cost with varieties of burger & meal (Cost of one normal burger known as McAlooTiki INR 20-25 only).

Momentous is that it should be required to launch consistently new menu or meal on regular interval because consumers are always ready to taste new items and looking for change in 1-2 month & it can consider as strategy to sustain your consumers. The same is offering new items by McDonald, Subway, Dominos Pizza or Pizza Hut. Recently, McDonald has launched new item menu which is known as McVeggie Twist (Veg. & Non-Veg.), Grilled Chicken, McPaneer etc.

If you will visit http://www.mcdonaldsindia.com/ you will get ample of varieties than other rival brands. It is strength of McDonald that always keeping brand name in new menu begin from "Mc" ease to remember. Normally, people are doing conversation like Let's go to McD..or Let's plan for McD, want you come to McD likewise ..

Hence, consistent new & innovative items can enable to sustain your consumers & build brand image strongly as well as also get the growth in brand. And, must remember that region wise/city wise food taste is difference & volatile in India.   

Burger Taste + Consumer Happiness = Brand Essence!!!

Cadbury : Consumers + Brand Happiness

Chocolates sweetness… Always Taste of Happiness!!! 

Today’s trend of chocolate is being transforming slowly into bar chocolate instead of candy. Youths & middle age consumers are more likely to prefer bar chocolates whereas majorly children are likely preferring candy in India. However, children are also churning smoothly into bar chocolate because now bar chocolates are also available in small packing. Hence it is influencing on candy market. Globally Cadbury is market leader in chocolate segment, as well as in India Cadbury is also leading by 70% market share. 

Journey of Cadbury brands launch globally:

Launch Year	Major Brands Launch	Launch Year	Major Brands Launch
1866	Cocoa Essence	1968	Aztec
1875	Easter Eggs	1970	Curly Wurly
1897	Milk Chocolate and Fingers	1974	Snack
1905	Dairy Milk	1976	Double Decker
1908	Bournville	1981	Wispa (relaunched 2007)
1914	Fry's Turkish Delight	1985	Boost
1915	Milk Tray	1987	Twirl
1920	Flake	1992	Time Out
1923	Creme Egg (launched as Fry's)	1995	Wispa Gold (relaunched 2009 and 2011)
1926	Cadbury Dairy Milk Fruit & Nut	1996	Fuse
1929	Crunchie (launched as Fry's)	2001	Brunch Bar, Dream and Flake Snow
1938	Roses	2009	Dairy Milk Silk [77]
1948	Fudge	2010	Dairy Milk Bliss
1958	Picnic	2011	Big Race oreo
1960	Dairy Milk Buttons	2012	Marvellous Creations and Crispello
1965	Dairy Milk Eclairs	2014	Pebbles
		2014	Cadbury Joy Generator

Cadbury (Mondelez International) has revealed the world’s first flavor-matching Facebook powered vending machine in Australia on 16^th July’14 and that machine is recognized as “Joy Generator”. An auspicious innovation has done by Cadbury which can be exceedingly influence amongst the global chocolate market.  Such an interesting innovative way to stay connected with Social media & understand the consumers likes & interest directly.  Today, companies are quest the ways in order to connect with consumers consistently. Such kind of innovation is giving an opportunity to both consumers as well as brand where brand can sustain its brand image, build strong brand equity & make consumers loyal.

Joy Generator: - http://www.youtube.com/watch?v=BuCQt5V1bWI

This Joy Generator machine is allowing to users log into their Facebook profile & it is identifying automatically user’s personality, likes & interest then automatically best match flavor dispensed from the machine. Cadbury Dairy milk flavor including Milk Chocolate, Hazelnut, Peppermint, Roasted Almond, Fruit & Nut, Rocky Road, Crunchie, Snack, Caramello, Turkish delight, Top Deck and Black Forest.

Key Market Players in U.K.:- Dunhills (Pontefract) Plc.,Kinnerton (Confectionery) Co Ltd, Magna Specialist Confectioners Ltd., Mars Chocolate UK Ltd., Mondelez UK Ltd., Nestlé UK Ltd., Swizzels Matlow Ltd., Tangerine Confectionery Ltd., Thorntons Plc, Wrigley Company Ltd., Zetar Ltd.

Chocolate Market & Consumer Preference Worldwide:-

Country wise consumer behavior & chocolate market analysis

Chocolate consumption scenario 

As mentioned  below statistical analysis UK is became price conscious & ratio of buying their favorite chocolates going down. To increase the buying product ratio, it should be mandatory to launch such innovative & promotional strategy. Commonly, consumers are always willingly ready to buy branded items on promotional base across the globe. Hence, the Joy Generator would be the great paradigm.

The global chocolate market is estimated to be around $85 billion.

 (Mentioned all Statistical figure from various sources)

	UK Market -2014
1	57% of British believe that Milk is top most chocolates & chocolate eaters having eaten milk chocolate in the past six months. 23% British believe that Dark is a favorite for them, while merely 7% opt for the white variety.
2	38% British 55+ age group who are likely to prefer dark chocolate while merely 16% of under-34 age group prefers dark chocolates.
3	40% British chocolate eaters believe that dark is healthier than milk or white and 16% look for chocolate with higher cocoa content.
4	22% of British chocolate eaters look for exciting flavors such as chilli or wasabi in their chocolate.
5	72% British have eaten individual chocolate bars within six month & believe as their one of favorite nation’s chocolates.
6	49% female are eating chocolate as comfort food while men are only 33%.
7	32% British consumers would like to see more chocolate with added health benefits, but low calorie is a priority for just 12%.
8	If price hike in favorite chocolates, then 54% British would buy still their favorite chocolate but less often, 24% would not change buying at all, 15% would switch to less expensive chocolates whereas only 4 % would stop buying.
9	UK has the biggest preference for milk chocolate, but about 20% of the British also like filled chocolate.
10	Price is sensitive factor when buying chocolate for 60% of British chocolate eaters and 40% claim to buy chocolate on the base of promotion.
	Indian Market -2014
1	India's chocolate industry is valued at INR 58bn in 2014 which is expected to grow at a CAGR of 16% to reach INR 122bn by 2019.
2	Chocolate market is growing 15-18% since last 3 years in India.
3	Presently Milk Chocolate market is 75%, Dark Chocolate market is 9% which is expected to grow in upcoming period in India.
4	Slowly Dark chocolate taste is being accepting by India consumers as well as also getting awareness along with health benefits.
5	Leading international market players like Mars, Patchi, Hershey, Lindt & Fererro Rocher already forayed into India as urban Indian consumers are becoming more health conscious and likely prefer to dark chocolates with health friendly ingredients & antioxidants.

Today in India, the chocolate market trend has already been budged into gifting pack chocolate which is being used more as sweets during festival or any occasion rather than traditional sweets items and will be growing subsequently in upcoming period. Moreover, MNC companies are already forayed into Indian market which is offering gift packing chocolates. However, Cadbury is leading in Indian market & been changed entire scenario of festival celebration by offering gift packing chocolates as sweets. If this Joy Generator is supposed to be launched in India, definitely chances are hit the entire market. Though it is depend on precise service (like machine should works well & smoothly, dispensed chocolate bar properly, Facebook profile should privacy etc.) with promotional strategy. This strategy can be threaten for rivals.

I think Joy Generator should be launch in India, enormous untapped market in chocolate bar segment. Brand can enable to give the Joy to consumers.

For Chocolate Segment: - Majorly everyone love chocolates

Innovation + Promotional Strategy = Taste of Brand Happiness with Consumers!!!