Friday, September 14, 2012

Sony Entertainment Channel V/s Colors Channel : Viewership

KBC (Kaun Banega Crorepati) is back to back as KBC 6 on 7th Sept. ’12, 1st inning has been played wonderfully by Shree Amitabh Bachchan who is known as Big B of Bollywood (In Indian Film Industry). He is being doing a Host of KbC since 1st Season except KBC 3. KBC is the only reality show in India where Shree Amitabh Bachchan is hosting in purely Hindi (National) language and it is one of the good strength not only for him but also for KBC show.

He is playing wonderfully as Host that change the game of Channel‘s TRP, it can be say that something magic in his words, speech where it feels so much energy & spirit. Whenever KBC is coming with new season, it was always being innovative campaign that conveying message not only as commercial purpose but also for society. Though, we can definitely say that everything is doing as professionally & strategy is to be generating business volume. However, to create such innovative business strategy is very challenge-able.

Finally, results of TRP (Television Rating Program) is came that many people were waiting for it. And, KBC 6 has been reached to 6.1 TRP which is highest TRP & broken all records. All credit goes to Shree Amitabh Bachchan only for getting huge success in KBC 6 show because, without it, it won’t possible to get such enormous response. Really, Big B has created BIG Record like as Indian Cricket Star Mr. Sachin Tendulkar who has been done 100th century & made world record.

Punch Line of KBC 6:- 'Sirf Gyaan Hi Aapko Aapka Haq Dilaata Hai' i.e. (Only knowledge can able to give your rights). It is very much creative & energetic punch line that conveyed fact & practical message.
Branding & Strategy: - KBC 6 has released its firs TVC campaign on “Ladki Hui hai (Born of girl)”, today many parents are do not want to girl or not ready to accept. But, the KBC 6 campaign change the turn when that girl has been reached at KBC hot seat in front of Shree Amitabh Bachchan. At the same time that girl’s father realized when girl conveying message on TV “Mubarak Ho Ldaki Hui Hai (Congratulations, born of Girl).

At the end of campaign Shree Amitabh Bachchan is saying punch line which is the motto of the KBC 6 “'Sirf Gyaan Hi Aapko Aapka Haq Dilaata Hai'. KBC is the game where people must have vast general knowledge if they want to become Crorepati.

KBC 6 has been commenced its campaign on TVC as well as also covered by Print Media & OOH too across 30 cities Tier- I & Tier - II. It was very creative cut-outs of hoardings long with LED light.

Presenting & Main Associated Sponsor by: - Cadbury Dairy Milk & Idea Cellular (Brand of Aditya Birla group) respectively.

Shree Amitabh Bachchan is promoting brand Cadbury Dairy Milk like ‘ karte hai Khel Ka Shubh Aarambh ‘ ( Let’s play Kaun banega Crore Pati) when game is to be started. Overall ‘Shubh Arambh’ is punch line of brand Cadbury Dairy Milk as well as Shree Amitabh Bachchan is already being promoting brand Dairy Milk as brand celebrity.

Whereas brand Idea Cellular is not only working as main associated sponsor but also did tied up as Telecom Service partner too.

Advertisers shall be getting enormous reach of their brands because show time band is one & half hour. KBC 6 can be a good platform where brands can reach to million of viewers as well as it is good opportunity to create various innovative campaign.

Moreover, Sony Entertainment Television (GEC) channel is also come back which was falling down in terms of viewership. It can also be said that Sony Entertainment has introduced KBC 6 in order to get good viewership where it can be compete well.

As well, now India’s Got Talent has also started its new season as well as Bigg Boss Season 6 is also coming soon.

Colors channel (Viacom 18) had been got good viewership in Bigg Boss 5 & changed the game of TRP due to an adult star Sunny Leone was foraying into Bigg Boss house.

Advertisement Link of Big Boss 6:-

Bigg Boss 6 campaign “Attention” is already released where host shall be doing by Bollywood Star Mr. Salman Khan.

Let’s See… the Game of TRP between Sony Entertainment & Colors (Viacom 18). 

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