KBC (Kaun Banega Crorepati) is back to back as KBC 6 on 7th
Sept. ’12, 1st inning has been played wonderfully by Shree Amitabh
Bachchan who is known as Big B of Bollywood (In Indian Film Industry). He is
being doing a Host of KbC since 1st Season except KBC 3. KBC is the
only reality show in India where Shree Amitabh Bachchan is hosting in purely
Hindi (National) language and it is one of the good strength not only for him
but also for KBC show.
He is playing wonderfully as Host that change the game of Channel‘s
TRP, it can be say that something magic in his words, speech where it feels so
much energy & spirit. Whenever KBC is coming with new season, it was always
being innovative campaign that conveying message not only as commercial purpose
but also for society. Though, we can definitely say that everything is doing as
professionally & strategy is to be generating business volume. However, to
create such innovative business strategy is very challenge-able.
Finally, results of TRP (Television Rating Program) is came that many people were
waiting for it. And, KBC 6 has been reached to 6.1 TRP which is highest TRP
& broken all records. All credit goes to Shree Amitabh Bachchan only for
getting huge success in KBC 6 show because, without it, it won’t possible to
get such enormous response. Really, Big B has created BIG Record like as Indian
Cricket Star Mr. Sachin Tendulkar who has been done 100th century
& made world record.
Punch Line of KBC 6:-
'Sirf Gyaan Hi Aapko Aapka Haq Dilaata
Hai' i.e. (Only knowledge can able to give your rights). It is very much
creative & energetic punch line that conveyed fact & practical message.
Branding &
Strategy: - KBC 6 has released its firs TVC campaign on “Ladki Hui hai
(Born of girl)”, today many parents are do not want to girl or not ready to
accept. But, the KBC 6 campaign change the turn when that girl has been reached
at KBC hot seat in front of Shree Amitabh Bachchan. At the same time that
girl’s father realized when girl conveying message on TV “Mubarak Ho Ldaki Hui Hai (Congratulations, born of Girl).
At the end of campaign Shree Amitabh Bachchan is saying
punch line which is the motto of the KBC 6 “'Sirf Gyaan Hi Aapko Aapka Haq
Dilaata Hai'. KBC is the game where people must have vast general knowledge if
they want to become Crorepati.
KBC 6 has been commenced its campaign on TVC as well as also
covered by Print Media & OOH too across 30 cities Tier- I & Tier - II. It
was very creative cut-outs of hoardings long with LED light.
Advertisement Link:- http://www.youtube.com/watch?v=zkbZQ4kijhs
Presenting & Main
Associated Sponsor by: - Cadbury Dairy Milk & Idea Cellular (Brand of
Aditya Birla group) respectively.
Shree Amitabh Bachchan is promoting brand Cadbury Dairy Milk
like ‘ karte hai Khel Ka Shubh Aarambh ‘
( Let’s play Kaun banega Crore Pati) when game is to be started. Overall
‘Shubh Arambh’ is punch line of brand Cadbury Dairy Milk as well as Shree
Amitabh Bachchan is already being promoting brand Dairy Milk as brand
celebrity.
Whereas brand Idea
Cellular is not only working as main associated sponsor but also did tied up as
Telecom Service partner too.
Advertisers shall be getting enormous reach of their brands
because show time band is one & half hour. KBC 6 can be a good platform
where brands can reach to million of viewers as well as it is good opportunity
to create various innovative campaign.
Moreover, Sony Entertainment Television (GEC) channel is
also come back which was falling down in terms of viewership. It can also be said
that Sony Entertainment has introduced KBC 6 in order to get good viewership where
it can be compete well.
As well, now India’s Got Talent has also started its new
season as well as Bigg Boss Season 6 is also coming soon.
Colors channel (Viacom 18) had been got good viewership in Bigg
Boss 5 & changed the game of TRP due to an adult star Sunny Leone was foraying
into Bigg Boss house.
Advertisement Link of
Big Boss 6:- http://www.youtube.com/watch?v=O63kFiDv77s
Bigg Boss 6 campaign “Attention”
is already released where host shall be doing by Bollywood Star Mr. Salman Khan.
Let’s See… the Game of TRP between Sony Entertainment & Colors
(Viacom 18).
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