Thursday, August 17, 2017

Brands, Competition & Consumers

Most of the brands are consistently showing its features or coming up with innovative features/services to sustain in competitive market and keep efforts to ‘Connect’ with consumers. 
The most interesting fact is that:
(1) How consumers are accepting the brands
(2) Stay with brand loyal &
(3) How rapidly switch over into other rivals/substitute brands.  

Category wise Brands are Targeting Upper/Middle/Lower class Customers but utmost engaged, influential & competitive throughout the year in India: 

(1) Social Media: - Facebook, Twitter, LinkedIn, Instagram, Pinterest (Direct or Indirect Competition)
(2) Baby Care: - Dove Baby care (Recently Forayed in mkt), Johnson n Johnson Baby care
(3) Confectionery: - Kinder Joy, Cadbury Dairy milk Lickables (Recently launched)
(4) Noodles: - Maggi, Yippee, Patanjali, Knorr Soupy Noodles, Ching’s Secret
(5) Toothpaste: - Colgate, Patanjali, Sensodyne, Pepsodent, Dabur
(6) Deodorant: - Fogg, Axe, Wildstone, Park Avenue, Nivea, Set Wet
(7) Beverages (Cold Drink):- Coca Cola, Pepsi
(8) Biscuits: - Patanjali, Parle, Sunfeast, Britania, Priyagold, Cadbury
(9) Detergent Powder: - Ariel, Surf Excel, Tide, Ghadi, Nirma, Wheel, Rin, Fena, Henko
(10) Sanitary Napkin: - Whisper, Sofy, Stay-free, Pro-Ease, Paree
(11) Burger: - McDonald, Burger king, Sub way, KFC
(12) Pizza: - Domino’s, Pizza Hutt, U.S. Pizza, Papa Johns
(13) Ice Cream: - Vadilal, Havmor, Amul, Kwality Walls
(14) Coffee outlet:- Barista, Café Coffee Day, Starbucks, Brewberrys Café
(15) Online Travel Portal: - Makemytrip, Cleartrip, Goibibo, Via.com, Easemytrip, Ezeego
(16) Online Shopping: - Amazon, Flipkart, Paytm
(17) Mosquito Repellents: - GoodKnight, Allout, Mortein, Odomos
(18) Anti-Bacterial Soap: - Lifebuoy, Dettol, Savlon
(19) Shampoo: - L'Oreal Paris, Dove, Pantene, SunSilk, Clinic plus, Head & Shoulder, TRESemme, Himalaya, Fiama Di Wills
(20) Hair Oil:- Dabar Amla, Bajaj Almond, Himalaya, Dabar Vatika, Parachute Advance, Patanjali kesh kanti, Emami 7 oils, Indulekha, Hair & Care, Nihar Shanti Amla, Navratna
(21) Health Nutritional powder: - Boost, Patanjali Powervita, Complan, Bournvita, Horlicks, PediaSure
(22) Acidity/Gas: - Eno, Gasofast
(23) Chyawanprash: - Dabur Chyawanprash, Baidyanath Chyawanprash, Zandu Chyawanprash, Patanjali Chyawanprash
(24) Fruit Drink: - Maza, Slice, Minute Maid
(25) Fruit Drink Tetra Pack: - Dabur Real, Tropicana, Paperboat, Rasna, Frooti
(26) Scooter Two-Wheeler:- Honda Activa, Suzuki Access, TVS Jupiter, Hero Duet
(27) Hair Color: - Garnier, Godrej, L’Oreal, Streax, Revlon
(28) Telecom Service Provider: - Airtel, Vodafone, Idea, Reliance, Jio
(29) Mobile Android Smartphone: - Vivo, Oppo, Micromax, Samsung, Gionee. Xiaomi
(30) Paint: - Asian Paint, Dulux, Nerolac, Berger Paints
(31) Fairness Cream: - Garnier, Fair&Lovely, Lakme, Ponds, Fair & Handsome, Clean&Clear, Vicco (Men/Women)
(32) Water Purifier: - Kent RO, Aqua guard, Live pure, Pureit Ultima
(33) Mineral Water: - Bisleri, Oxyrich, Bailley, Aquafina, Tata water Plus, Kinley, Himalayan
(34) Cab Service: - Uber Cab, Ola Cab
(35) Tea:- Tata Tea, Brook Bond Taj Mahal, Wagh Bakri, Brook Bond Red Label, Lipton Tea, Tetley Tea, Society Tea, Marvel Tea
(36) DTH Service: - Tata Sky, Dish TV, Videocon DTH, Airtel Digital, Sun Direct
(37) Bath Soap: - Santoor Soap, Dove, Pears, Godrej No.1, Cinthol, Medimix, Lux, and Vivel
(38) Dish wash: - Vim, Pril, Exo, Dettol kitchen gel
(40) Consumer Durable & Electronics:- LG, Philips, Sony, Samsung, Bajaj Electricals, Whirlpool, Godrej, Videocon, Voltas, Daikin, Blue Star, IFB, Lloyd, Haier, Hitachi, Mitsubishi
And, lists are endless… (Many other & local brands are not included)

Presently, Market is all concerning:
“Competition, Consumers/Customers Connection & Brand Valuation” 

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