Brands, Competition & Consumers

Most of the brands are consistently showing its features or coming up with innovative features/services to sustain in competitive market and keep efforts to ‘Connect’ with consumers. 

The most interesting fact is that:

(1) How consumers are accepting the brands

(2) Stay with brand loyal &

(3) How rapidly switch over into other rivals/substitute brands.  

Category wise Brands are Targeting Upper/Middle/Lower class Customers but utmost engaged, influential & competitive throughout the year in India: 

(1) Social Media: - Facebook, Twitter, LinkedIn, Instagram, Pinterest (Direct or Indirect Competition)

(2) Baby Care: - Dove Baby care (Recently Forayed in mkt), Johnson n Johnson Baby care

(3) Confectionery: - Kinder Joy, Cadbury Dairy milk Lickables (Recently launched)

(4) Noodles: - Maggi, Yippee, Patanjali, Knorr Soupy Noodles, Ching’s Secret

(5) Toothpaste: - Colgate, Patanjali, Sensodyne, Pepsodent, Dabur

(6) Deodorant: - Fogg, Axe, Wildstone, Park Avenue, Nivea, Set Wet

(7) Beverages (Cold Drink):- Coca Cola, Pepsi

(8) Biscuits: - Patanjali, Parle, Sunfeast, Britania, Priyagold, Cadbury

(9) Detergent Powder: - Ariel, Surf Excel, Tide, Ghadi, Nirma, Wheel, Rin, Fena, Henko

(10) Sanitary Napkin: - Whisper, Sofy, Stay-free, Pro-Ease, Paree

(11) Burger: - McDonald, Burger king, Sub way, KFC

(12) Pizza: - Domino’s, Pizza Hutt, U.S. Pizza, Papa Johns

(13) Ice Cream: - Vadilal, Havmor, Amul, Kwality Walls

(14) Coffee outlet:- Barista, Café Coffee Day, Starbucks, Brewberrys Café

(15) Online Travel Portal: - Makemytrip, Cleartrip, Goibibo, Via.com, Easemytrip, Ezeego

(16) Online Shopping: - Amazon, Flipkart, Paytm

(17) Mosquito Repellents: - GoodKnight, Allout, Mortein, Odomos

(18) Anti-Bacterial Soap: - Lifebuoy, Dettol, Savlon

(19) Shampoo: - L'Oreal Paris, Dove, Pantene, SunSilk, Clinic plus, Head & Shoulder, TRESemme, Himalaya, Fiama Di Wills

(20) Hair Oil:- Dabar Amla, Bajaj Almond, Himalaya, Dabar Vatika, Parachute Advance, Patanjali kesh kanti, Emami 7 oils, Indulekha, Hair & Care, Nihar Shanti Amla, Navratna

(21) Health Nutritional powder: - Boost, Patanjali Powervita, Complan, Bournvita, Horlicks, PediaSure

(22) Acidity/Gas: - Eno, Gasofast

(23) Chyawanprash: - Dabur Chyawanprash, Baidyanath Chyawanprash, Zandu Chyawanprash, Patanjali Chyawanprash

(24) Fruit Drink: - Maza, Slice, Minute Maid

(25) Fruit Drink Tetra Pack: - Dabur Real, Tropicana, Paperboat, Rasna, Frooti

(26) Scooter Two-Wheeler:- Honda Activa, Suzuki Access, TVS Jupiter, Hero Duet

(27) Hair Color: - Garnier, Godrej, L’Oreal, Streax, Revlon

(28) Telecom Service Provider: - Airtel, Vodafone, Idea, Reliance, Jio

(29) Mobile Android Smartphone: - Vivo, Oppo, Micromax, Samsung, Gionee. Xiaomi

(30) Paint: - Asian Paint, Dulux, Nerolac, Berger Paints

(31) Fairness Cream: - Garnier, Fair&Lovely, Lakme, Ponds, Fair & Handsome, Clean&Clear, Vicco (Men/Women)

(32) Water Purifier: - Kent RO, Aqua guard, Live pure, Pureit Ultima

(33) Mineral Water: - Bisleri, Oxyrich, Bailley, Aquafina, Tata water Plus, Kinley, Himalayan

(34) Cab Service: - Uber Cab, Ola Cab

(35) Tea:- Tata Tea, Brook Bond Taj Mahal, Wagh Bakri, Brook Bond Red Label, Lipton Tea, Tetley Tea, Society Tea, Marvel Tea

(36) DTH Service: - Tata Sky, Dish TV, Videocon DTH, Airtel Digital, Sun Direct

(37) Bath Soap: - Santoor Soap, Dove, Pears, Godrej No.1, Cinthol, Medimix, Lux, and Vivel

(38) Dish wash: - Vim, Pril, Exo, Dettol kitchen gel

(40) Consumer Durable & Electronics:- LG, Philips, Sony, Samsung, Bajaj Electricals, Whirlpool, Godrej, Videocon, Voltas, Daikin, Blue Star, IFB, Lloyd, Haier, Hitachi, Mitsubishi

And, lists are endless… (Many other & local brands are not included)

Presently, Market is all concerning:

“Competition, Consumers/Customers Connection & Brand Valuation”