Summer season is started already and also Match is started between Air conditioner V/s Ceiling fan. Ceiling fan won the toss and choose the bating. Ceiling fan started advertising and branding first.
Today's people are moving more towards Air conditioner than Fan including all class people excep lower & lower middle class. Last year Air conditioner market has won and covered good market share as compared to fan. Last year AC market has broken all the record and at that time very boom as well as demand of AC. Demand became high against Supply in overall market. Day by day ceiling fan market is going down, no doubt demand may be in market but still now a days the trend is coming of AC market as time is changing.
Overall market Air conditioner share is high and also going on as compared to ceiling fan market. Trend is change and becoming more quality as well as status conscious. Lower middle class also going slowly to buy AC. An price wise if you will analyse , price will also became economic as competition rise in Overall FMCG market (consumer durable). As compared to fan, people are getting quality products with advanced technology. So AC market will rise..
Ceiling fan team players:- Bajaj fan, Usha fan, Orient fan, Havells, and Local many more....
Air conditioners PLAYERS:- LG, Videocon, Whirlpool, Voltas, Philips, Onida, Blue star, Godrej and many others.....
Who Will Win ? Man of the summer 2011
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