Amazing and very nice strategy executed by Coca - cola for this Diwali festival. Diwali is one of the most favorite festival for Indian people where people are celebrating new year. After long time, Coca-cola have started campaign on this right time.
The important thing is that i would like to share " Market are now waiting for Festival to promote brand and also followed new style "How to create social awareness", Brand is more focus on CSR activities on each festival, company are making fast strategy for branding and campaigning on festival time."
The concept is all about emotional touching, youth create awareness about "Do Diye " (Two Lamp) and enjoy happiness on this beautiful festival. The purpose or object is all about "Contribute happiness and raise happiness" on such beautiful festival. Nice jingle which touching the youth emotions, they are putting everywhere " Diya" (Lamp) where they have made memorable place through out the year.
Link of ad:- http://www.youtube.com/watch?v=bobEFsST9mI
Two more Lamp (Diya), and Give Coke ( Contribute happiness)....
Great innovation, Nice lyrics and message to target people and On right time strategy executed by Coca -cola against rival Pepsico..
U.S.P.:- Majority all brand campaign of Coca cola are based on emotional except (Thumps up) whereas all brand campaign of Pepsico are base on " Hat ke " very different style ...
" Contribute your HAPPINESS on this DIWALI & NEW- YEAR".....
The important thing is that i would like to share " Market are now waiting for Festival to promote brand and also followed new style "How to create social awareness", Brand is more focus on CSR activities on each festival, company are making fast strategy for branding and campaigning on festival time."
The concept is all about emotional touching, youth create awareness about "Do Diye " (Two Lamp) and enjoy happiness on this beautiful festival. The purpose or object is all about "Contribute happiness and raise happiness" on such beautiful festival. Nice jingle which touching the youth emotions, they are putting everywhere " Diya" (Lamp) where they have made memorable place through out the year.
Link of ad:- http://www.youtube.com/watch?v=bobEFsST9mI
Two more Lamp (Diya), and Give Coke ( Contribute happiness)....
Great innovation, Nice lyrics and message to target people and On right time strategy executed by Coca -cola against rival Pepsico..
U.S.P.:- Majority all brand campaign of Coca cola are based on emotional except (Thumps up) whereas all brand campaign of Pepsico are base on " Hat ke " very different style ...
" Contribute your HAPPINESS on this DIWALI & NEW- YEAR".....
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