Since more than a month, we are watching the promo, trailers & songs of upcoming movie Ra.one. Ra.one movie has tied up with over 25 brands and its budget approx. 52 crore.
I think this may be first movie which promotion very aggressively. and Diwali festive is coming soon after a week, as also promotion is increasing with more brands.
Ra.one tie up with :- Godrej Appliance, Godrej Cinthol, Volks wagen, Coca cola, Nokia, HCL HD Laptop,Horlicks Sony play station, McDonald and others more. today, majority movie are doing tie-up with few brands. But,, Ra.one has tied-up over 25 brand and of course Shahrukh Khan is already endorsing over 30 brands. As well, Sharukh khan had already presented many reality show like just dance, India's Got talent etc and will come on KBC 5 also.
This image :- Ra.One (Movie) Tie up with McDonald and Double Dhamal Diwali Festive offer"
There are few advertisement link which is running on Television commercial at present:-
http://www.youtube.com/watch?v=7s8uSgQPDS4&feature=related (Cinthol –Ra.one movie)
http://www.youtube.com/watch?v=V3nQ_-rXuz4&feature=related (Horlicks)
http://www.youtube.com/watch?v=wj0BpYLnQuQ&feature=related (Volkswagen)
http://www.youtube.com/watch?v=IZmKQwITYrc&feature=grec_index (Sony play station with kids)
http://www.youtube.com/watch?v=v8Kn5jxjook (HCL HD laptop)
Brand Tie-up with concept:-
(1) Godrej Appliance: - On the base of punch line ‘G.One Mein ek Bar Offer’ (One time offer in G.one game). So, Godrej has executed promotional scheme and also will be getting benefit of Diwali festive.
(2) Godrej Cinthol Deo :- Godrej has made special pack of Ra.one Cinthol Deo
(3) GSK Horlicks:- Horlicks brand U.S.P “ Taller, Sharper & Stronger” is promoting through Ra.One.
(4) Volks wagen:- Ra.one and Volks wagen tied up for press release of Volks wagen.
(5) Sony Play station:-Sony play station with Ra.one game free (G.One).
(6) HCL HD Laptop:- HCl HD laptop tie up with Ra.one , you can watch in full HD.
(7) Coca cola:- Coca cola has launched recently Diwali campaign on "Diya" (2 Lamp) ,As part of the consumer promotion, consumers are invited to call at (0) 80009 80009 and respond to the question - Who will you light 2 Diyas (2 Lamp) for, this Diwali? 25 respondents chosen through a computer generated luck draw will win a chance to meet the leading star of ‘Ra.One’, Shah Rukh Khan.
Majority kid will like love this movie and on that base, G.one game will also be getting success. Before also a movie Krish ,Starr by Hrithik Roshan in which " Black mask of Hrithik" got good succeed.
The important thing is that Ra.on tie up with many brand. And." For kids related brand, it will good chance to be getting success and raise in sales figure.
What do you feel?
I think this may be first movie which promotion very aggressively. and Diwali festive is coming soon after a week, as also promotion is increasing with more brands.
Ra.one tie up with :- Godrej Appliance, Godrej Cinthol, Volks wagen, Coca cola, Nokia, HCL HD Laptop,Horlicks Sony play station, McDonald and others more. today, majority movie are doing tie-up with few brands. But,, Ra.one has tied-up over 25 brand and of course Shahrukh Khan is already endorsing over 30 brands. As well, Sharukh khan had already presented many reality show like just dance, India's Got talent etc and will come on KBC 5 also.
There are few advertisement link which is running on Television commercial at present:-
http://www.youtube.com/watch?v=7s8uSgQPDS4&feature=related (Cinthol –Ra.one movie)
http://www.youtube.com/watch?v=V3nQ_-rXuz4&feature=related (Horlicks)
http://www.youtube.com/watch?v=wj0BpYLnQuQ&feature=related (Volkswagen)
http://www.youtube.com/watch?v=IZmKQwITYrc&feature=grec_index (Sony play station with kids)
http://www.youtube.com/watch?v=v8Kn5jxjook (HCL HD laptop)
Brand Tie-up with concept:-
(1) Godrej Appliance: - On the base of punch line ‘G.One Mein ek Bar Offer’ (One time offer in G.one game). So, Godrej has executed promotional scheme and also will be getting benefit of Diwali festive.
(2) Godrej Cinthol Deo :- Godrej has made special pack of Ra.one Cinthol Deo
(3) GSK Horlicks:- Horlicks brand U.S.P “ Taller, Sharper & Stronger” is promoting through Ra.One.
(4) Volks wagen:- Ra.one and Volks wagen tied up for press release of Volks wagen.
(5) Sony Play station:-Sony play station with Ra.one game free (G.One).
(6) HCL HD Laptop:- HCl HD laptop tie up with Ra.one , you can watch in full HD.
(7) Coca cola:- Coca cola has launched recently Diwali campaign on "Diya" (2 Lamp) ,As part of the consumer promotion, consumers are invited to call at (0) 80009 80009 and respond to the question - Who will you light 2 Diyas (2 Lamp) for, this Diwali? 25 respondents chosen through a computer generated luck draw will win a chance to meet the leading star of ‘Ra.One’, Shah Rukh Khan.
Majority kid will like love this movie and on that base, G.one game will also be getting success. Before also a movie Krish ,Starr by Hrithik Roshan in which " Black mask of Hrithik" got good succeed.
The important thing is that Ra.on tie up with many brand. And." For kids related brand, it will good chance to be getting success and raise in sales figure.
What do you feel?
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