Zyada Fanta, Zyada Masti & Jump by FANTA

A giant soft-drink manufacture Coca-cola has released new campaign of its sub-brand “Fanta”. Likewise, Coca-cola is always coming up with unique concept, unique message & creative campaigning strategy, same as Fanta also always coming up with unique

concept & brand campaign.

On another side, Fanta rival “Mirinda” (PepsiCo India) has also released its new campaign on”breathless’ concept with two delicious flavor.

Total Soft drink Market in India: - INR 9000 Crore (Apprx.) of which 15% market contributed on “Orange flavor” market. And, Fanta & Mirinda both are offering orange flavor taste.

Major Orange Flavor drinks market players (Brands) in India: - Fanta, Mirinda, Tropicana, Tango, Rasna & Slice

Fanta Strategy: - Fanta have already been used two Indian celebrity but now it is coming with 3D animated concept which conveying good message “Fun & Taste” with Fanta. This concept is really working well without any celebrity, innovative ideas with animated character.

Advertisement Link:-

 http://www.youtube.com/watch?v=0A2MTxVo280 (Fanta new ad)

http://www.youtube.com/watch?v=FagDus8wmDQ&NR=1&feature=endscreen

The new TVC has already been released, which is based on “make you jump” with Fanta. Each bite of Fanta will give you “Jump, Taste & Fun”. TVC is like that once you will see; willingly you want to see again if it will come again in TV.

Punch line: - Zyada Fanta, Zyada Masti ( More Fanta, More Fun). This punch line is core competency as well as brand identity for Fanta brand. Its catchy & funny punch line.

While Mirinda brand is endorsing by bollywood actress Miss Asin, Mirinda brand itself is not working on specific concept like Fanta. So, it may chance to get an opportunity & cover good market especially in Summer season, the summer season will be coming soon in India, there is well-demand of orange flavor drink in summer season for instant energy drink with taste of orange.

Let’s see in Summer Who will do “Zyada Masti (More Fun)”..