Samsung V/S Nokia

Samsung a giant market players in Electronics items, as well Samsung is now playing very aggressively & strategically in Indian market. Samsun has been made lots of change in Indian mobile market within 2 years as well as covered healthy market share in India.

Samsung is playing against two strong rivals Nokia (In Nominal phone) while Apple (In Smartphone).

Samsung has covered huge market share & broken Nokia Market share in India. It was time where the word ‘Nokia” was coming on tongue of Consumers. But, that word has already been removed by Samsun or reduced by Samsung. Now, the words are like “Samsung Champ”, Samsung Galaxy” or Samsung new mobile “coming on tongue of Indian consumers.

Tag Line:- What Next? Samsung is always considering its tag line and coming with various kinds of new brand model.

The core competency of Samsung is that coming with quality & attractive model with well-advanced features and highly competitive price (Economy price) where consumers can feel ‘value against buying’. As well, it is highly targeting on Youth market..

Today, Indian mobile handset market is become cheap (in terms of Price). Consumers are getting more facilities by paying nominal price. Today, Indian mobile market becomes “Dual SIM” where consumers can easily use multiple purposes.

No.of Market Players in Indian Market :- Nokia, Samsung, Lava, Karbon, Zen mobile, Maxx Mobile, Micromax mobile, Spice etc. ( For Lower middle class, Middle class, Upper middle class segment).

Above all brands are offering high range models & smart phone too.

Other brands are Sony Erickson, blackberry etc. are offering premium model.

Samsung strategy: - Samsung is using two types of strategy in India. The one is about aggressively branding/marketing (All Media) with Pricing Strategy. On other side, Samsung mobile brand is also endorsing by bollywood star Mr. Aamir khan. So, the strategy is like on regular interval endorsed by Aamir khan as required and other side by introducing creative concept & innovative features.

Recently, Samsun has released new model Samsung Champ Deluxe Duos which is offering price 4750 INR (Apprx.). The model is focusing on “New Apps” concept where you can engage with your group or elsewhere. The TVC is about targeting youth market and youth can able to do anything, TVC shows resolution bill pass through “chaton Apps” and conveying message that use Apps smartly and to world smart.

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The overall concept is really nice and Samsung Champ as well as Samsung Galaxy both brands are getting good response.

On other side, Samsung is also competing in Smartphone market, offering ‘Android OS’ against Apple Mac OS. While Nokia has not got much success in smart phone market due to many factors from which the most important factor is that Nokia is offering Window OS in smart phone which performing low compared to Android OS.

So, Samsung has got good opportunity to beat Nokia and compete against Apple. Samsung is introducing at least 5-7 new models per month in Indian market.

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