My Discoveries by Intel

World’s leading micro processor & chipmaker brand Intel has started journey from “Sponsors of tomorrow’, and recently initiated as “Go Do Something Wonderful” that created awesome campaign & taken re-position. Intel brand is definitely deserving on “Go Do something wonderful” and always coming with innovation, advance technology where consumers can willingly accept & adopt it as well as also getting high performance with quality result.

My Previous Article :- http://www.viragbrand.blogspot.in/2012/11/go-do-something-wonderful-by-intel.html

Recently, Intel has initiated wonderful campaign “My Discoveries” and introduced as on - ground promotional activity in India. This campaign is introduced across in 40 cities of India which is targeting to youth as well as also corporate consumers.

Brand Strategy:- First time, Intel is being used on-ground promotional activities where it can direct connect & interact with end users / consumers, it can show brand performance with multiple task & consumers can get vast information about advance technology & its usage, how it is as convenience etc. by representing demo.

In addition to, Intel is also offering some promotional free offers & integrated with Asus, Toshiba, Lenovo Reliance digital, Ditto TV, MacAfee Antivirus, Hungama.com and Reliance Netconnect. First, time Intel is being launched such promotional offers & on-ground brand activation.

Print Campaign - At Bottom mentioned Promotional offer

Source Afaqs

Today, many brands are already launching on-ground activities in order to connect with direct consumers. In India, it is getting good feedback of various promotional strategies like Road show, Mall Activity, Live Small Event or concert, Society Activity, Free Seminar or conference etc. Today is scenarios like if you want to building up your brand or launch new product, you must have to come on-ground and represent your product / brand towards targeted consumers. In on-ground activity, it is chance to understand in-depth consumers, can take survey & review from consumers, and analyze how consumers are being accepting & adopting your brand,

Intel is well-know brand globally and already released various campaigning s on TVC, Print media; Outdoor media, Digital media and now thought to come directly interact with consumers, represent “Intel Discoveries”. And, next step may be to connect with CSR (Corporate Social Responsibilities).

“My Discoveries” campaign can build up strong brand image & make much Trustworthy where consumers can brand loyal.  

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