Google Emotional in India !!!

Google Emotional in India!

First time, Google rolled out with emotional campaign in India and making strong brand personality as a best “Search Engine” in the world.

Branding Strategy with campaign brief:-

(1) Being a search engine leader globally, it is representing that it can easily search anything from Smartphone Device similar to being search through Desktop/laptop.

Total No. of Internet Users in India:- 205 Million till Oct.’13 and estimated reaching out 213 Million by end of Dec. 2013.

Total No. of Internet Users Through Mobile In India:- 110 Million till Oct.’13 and estimated reaching out 130 Million by end of Dec. 2013.

(2) Playing vital role as CSR in India:-

(A) Google has initiated innovative campaign “Helping Women Get Online” for those women who does not know basic skill of computer operating, so it has developed online computer skill program by Google. And, Google rolled out with three different category / segment wise campaign which is representing that how women can find easily anything from Google through their Smartphone devices, along with promoting campaign “Helping Women Get Online” to get basic computer & internet knowledge.

Television Commercial: - All of three campaigns are conveying message that to find anything easily from Google through Mobile & having knowledge of Google for search anything.

http://www.youtube.com/watch?v=ae0d_SR6plU  (Mother & Child – Segment - Housewife)

http://www.youtube.com/watch?v=7tXBjpY-Ycw   (Mother & Child - Business women/Upper class) Segment)

http://www.youtube.com/watch?v=tU1GnWB3HF4  (Mother & daughter – 20-24 year Age group Girl)

Log on: - http://www.hwgo.com/intl/en/index.html  Google has developed special website “Helping Women Get Online” where they can get all kinds of basic computer knowledge. Moreover, Google has covered category wise video which is segmenting/targeting to young, housewife & business class women.

(B) As a CSR, Google has selected burning subject that “Reunion between India & Pakistan” along with Google has promoted as best search engine country to country through Smart Device (Mobile phone).

Character Taken: Mr. Baldev (India) & Mr. Yusuf (Pakistan) who are best friends since childhood.

First phase (Similar to Teaser Campaign for Reunion):- As a Worldwide Strong Brand Equity, Google is rolled out with campaign where it is much emphasizing on “Search Engine through Smartphone Device”.

http://www.youtube.com/watch?v=vYVoM8tgbvA (Searching meaning of “Fennel”)

http://www.youtube.com/watch?v=Udsyll0WRmY (Searching Anarkali Dress)

http://www.youtube.com/watch?v=B-k1djmswbg (Searching recipe Sugar free Halwa sweet)

Second Phase: - Finally, Google has released full-fledge “Reunion” television commercial 3.32 minute, it is sorely heart touching and emotional jingle with awesome background music with voice-over (Singer).  

http://www.youtube.com/watch?v=vGvr3PhLgx8  (Reunion with English Subtitle)

In 3.32 minute commercial, Google has shown :- (i) As a CSR Two country (Delhi-India) & Lahore (Pakistan) where Mr. Baldev (India) is telling reminiscence of his childhood friend Mr. Yusuf to her granddaughter. Ad film becomes much emotional when both childhood friend identifying and embracing together.

 (ii) It has shown that how granddaughter & son are searching through laptop as well as Smartphone Device from both country i.e. focus on “Easily Search anything” as a Brand.

Google has done really good attempt for reunion along with developing strong brand personality as a best Search engine brand.

I really applaud to brand Google & entire team who has created “Reunion” campaign.