Stayfree Women for Change

Every Woman has right to live “Healthy and Happy” life , “Women for Change” campaign initiated a year ago by Stayfree brand which has been supported to UNICEF India in order to generate health awareness & support to especial in Rural area of India.

Being a Social responsibility, now again Stayfree is awakening to all Women by introduced new campaign on “Women for Change” . Campaign is rolled out & emphasize on “Anemia Disease” which is being faced more than 50% women in India whereas 87% facing anemia during pregnancy period.

Facts & Statistical Report Analysis:- http://www.ssmrae.com/admin/images/2caa8d3a66d5a1d7755f22467f853fc1.pdf

Television Commercial:- http://www.youtube.com/watch?v=ErJNG1vMpvY

UNICEF Campaign a year ago:-

http://www.viragbrand.blogspot.in/2012/07/superb-very-strong-challenge-is-being.html

Branding Strategy:-  Recently television commercial released in which shown prevalence of anemia & its causes. The campaign has been endorsed by Sakshi Tanwar which is conveying message that 50% women are facing anemia disease due to lack of hemoglobin /blood cells that gives an impacting on physical development as well as during the pregnancy too. Henceforth, “Stayfree Women For Change” initiated campaign for Anemia Test and get 50% discount supported by SRL Diagnostic Pvt. Ltd. (Mumbai based company).

Overall it can say “Brand Twisting / Co-Branding” between Stayfree & SRL Diagnostic Pvt. Ltd. for Anemia Test Check up, which is offering 50% discount on Anemia Test and for, more details showing toll free number in which many things include (likewise limited offer period, price detail, other specific condition etc.). Though, Stayfree initiated good campaign to generate awareness for anemia where Women can live Healthy n Happy Life.

Day by Day, Brands are integrating with CSR (Corporate Social Responsibility) campaign in order to promote brand, to build up brand equity, to develop strong corporate identity and being Social responsibility.    

Stayfree has been chosen CSR strategy to compete against rival brand Whisper. There are already been introduced two campaign by Stayfree (1) Ab waqt hai badalne ka (Now, Time for Change) and (2) Women For Change campaign which are emphasize on “Change”  and it gives empowering as well as positive energy to Women.

Every Woman has right to live “Healthier & Happier Life”… Women for Change by Stayfree…