Yahoo : New Look

Insistently, Re-branding/ Reposition trending is going on since 3 years. Many companies have already been made change in its corporate identity / brand identity as well as also taken good reposition in market. 

Herewith, I would like to share list of brands which have already been unveiled with re-branding almost within 5 years, out of which major brands has revamped in merely 2 years. The lists are as under:-

(1)    Videocon (Changed in Logo)

(2)    Titan (Watch brand):- (Recently, Changed in Logo with new brand name Titan Company)

(3)    Airtel (Telecom Service provider):-  (Changed in Logo)

(4)    Star One (GEC TV Channel):- (New name Life Ok with new logo & taken strong position where viewers forgot Star One).

(5)    Zee Tv (GEC TV Channel):- (Changed in Logo)

(6)    Mastii (Brand of Sri Adhikari Group – Hindi Music Channel):- (Changed in color of Logo)

(7)    Big Bazar:- (Changed in Logo as well as Tagline)

(8)    Micromax Mobile Handset :- (Changed in Logo)

(9)    Godrej:- (Changed in Logo)

(10)Nivea:- (Changed in Logo)

(11)P & G (Procter & Gambel:- (Changed in Logo)

(12)Dowjones:- (Changed in Logo)

(13)Mozila Firefox:- (Changed in Logo color)

(14)Domino’s Pizza:- (Changed in Logo & remove name pizza)

(15)Facebook:- (Changed in Logo i.e. shape of 'F' with line shade)

(16)Twitter:- (Changed in Logo i.e. changed bird picture)

(17)Microsoft:- (Changed in Logo)

(18)USA Today:- (Changed in Logo)

(19)Ebay:- (Changed in Logo)

(20)Universal Pictures:- (Changed in Logo)… you can add many more …

Now, one of leading, holding 2^nd rank overall and holding 1^st rank commercially e-mail provider search engine “Yahoo” unveiled with new brand identity / re-branding across globally, that has been made change in color & font shape of logo.  

Changes are done like from lighter to darken purple color and from jumbled shape of font to sharp/straight font. However, Last letter ‘O’ is remained little jumble. 

New Logo

New logo of Yahoo may be letting down to users and it is not sorely reflecting as well as also not finding anything new which can identify differentiation. Really, old one logo is much better than new one if we will compare yahoo products. Yahoo is mainly providing commercially good service (i.e. E-mail/messenger) and other like updating world’s news, fun, entertainment, sports etc. overall all kind of general search. So, overall if we can analyze, old logo seems perfectly as per offering various services by Yahoo. 

Color is playing key role while creating logo, each colors having significant & well-defined. Only colors can enable to build your brand identity. Many consumers can identify various brands with color itself likewise symbol or sign.  

Here, Yahoo has changed color & rolled out with darken purple. While making logo, Purple color implies for ceremony, expensive, luxury, fantasy, justice, mystery, nobility, regal, royalty, spirituality and sophistication.  Yahoo is basically search engine web & commercially e-mail provider so that here it can say lack of color combination which may letting down brand image. 

Yahoo does not requiring to change in logo because it’s already been built up brand image globally and was going good. If supposed to want to change, then it could be change in mail service & other general as per users demand. Service would be better than changing in corporate image. Corporate image can build itself or automatically if you can provide best service to your customers. 

Once you change your corporate / brand identity, must be remember that now you will have to build up re-position /re-branding where customers/consumers can identify new brand image and forget old. And, re-branding task is sorely tough than branding. It is also requiring influential strategy to take re-position.

 Let’s see what will be review of users towards Yahoo!

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