Android Magic on Nokia

Android magic is swelling day by day and dominating almost 81% market share across the world at the end of year 2013. It can definitely say that one of ‘bread n butter’ for Google. Since launching of Android, it is been consecutively success in the global market. ‘Samsung’ has taken first mover advantage with Android and already been become most successfully dominating brand in mobile phone industry.  

Within 4 years, Samsung has been broken market share of brand Nokia (from 80% to 52%) in India as well as also being influenced globally by launching smartphone uninterruptedly with Android Advanced applications & features.

Espoo (Finland) brand Nokia which was dominating huge market share in India and won heart of Indian people as a ‘rough n tough’ mobile brand, built up strong brand equity as well as also rewarded as No. 1 for most trusted brand in mobile phone segment.

Almost 2 years ago, Nokia has introduced two smartphone brands in India which are being known as Nokia Asha & Nokia Lumia with Window OS. It is the only brand which is being offered Window OS. Though, Window OS yet to build brand image being a OS in smartphone. Unfortunately, consumers are not preferring & accepting Window OS in smartphone, and both smartphone brand being fallen down.

On the other side, Samsung has forayed aggressively into the smartphone market and covered abundant market share in India. Today, it is scenario that you will be assure finding 7 only Samsung brand smartphone/mobile phone in hand of Indian consumers out of total 10 smartphone/mobile phone.

But, now ‘Nokia’ has announced in Mobile World Congress 2014 which is been held in Barcelona, Spain that it will be going to introduced new smartphone in India with “Android” OS application that brand will be known as Nokia X, Nokia X+ and Nokia XL from which Nokia X will be available in India from March & others two will be in April 2014.  It has open source of Android version which is freely modify and don’t require any permission from Google.

Times of India Article : Date 26.02.14

The sturdily object of Nokia is to competing not only with Android market but also price too. All  the brands price will be remain between 7500 INR to 10000 INR. Henceforth, Nokia can recover its market share.

Here, below mentioned statistical analysis (Q3 2012 vs Q3 2013) of worldwide mobile phone, smartphone and Operating system are being used:

Analysis is evidently showing that how Nokia brand market share been down, whereas how Samsung is eventually growing with steadily.

Now, again it can become threaten for brand Samsung because Nokia will also be foraying into Android in upcoming month with competitive price in order to recover its market share, brand equity, brand recalling  and brand identity. Because, it was precious time when consumers was speaking about only Nokia but Samsung has evolved not only the entire market scenario but also churned the consumers psyche where consumers are more discussing about vary Samsung models.

Again, Nokia has taken an opportunity and will be back with Android. It can enable to influence entire market if execute with concrete strategy. Because Samsung is introducing aggressively as well as with an effective strategy/campaigning.

It’s Android Magic… 

Tab banking by ICICI bank

Internet and mobile phone especially Tablet & Smartphone have rehabilitated scenario across the world. The word “Digital” is coming into the doorstep picture amongst the all major media like Print, Electronic and OOH. Stuffs are becoming more digitalize, with advance landscapes and convenient for end-users. Today, companies have started to spend almost 20 to 25% budget on digital marketing out of total marketing & advertising budget. Significantly, there are two objects for spending on digital medium: (1) Creating an awareness effectively & conveying the message rapidly & easily to your target audience (2) Abundant economical medium.

Focused as well as Top medium in Digital marketing 2013 onwards (For all major industries including Service): - Social media, Blogs, SEO & Content marketing, Mobile marketing and E-mail Marketing.

Like other industries, Financial & Banking services are also significantly emphasize on digital marketing. All major banking (including private & public sector) transactions are available through “Net banking & Mobile banking” and simultaneously consumers are also being used the same facilities for their convenience. Competition is growing rapidly in order to gain/acquire more consumers because all banks are offering almost similar services (including Net & mobile services) in market. However, ICICI bank has been found gap between bank service & consumers, and initiated an innovative and convenient service for consumers which service is known as “Tab banking service” in India.

Total Bank in India: - 84 Appx. (Including Public Sector, Private Sector & Foreign bank)

Amongst the 84 bank, ICICI is the only banks in India which has initiated “Tab banking service” and it is available in 29 cities of India with 9000 Appx. ICICI Tablet.

Tab banking service: - To open “Saving Account” within a day. ICICI bank executive will visit at your doorstep. And, executive will be taking your photo & picture of document through tablet phone, then immediately will get text message on your phone as a part of confirmation.

Core Advantage to consumers: - (1) Save the important time in any busy schedule or occasion time. (2) Opening account within a day (3) Avoid mismatch between physical documents & account form.

The campaign is released with 360 degree marketing and communication including TVC, Print (Newspaper), OOH and digital media. As a brand promise, this Tab banking service is being endorsed by Mr. Amitabh Bachchan (Big B of Bollywood). ICICI bank Tagline is itself promising “Khayal Apka (Taking care)” which is being rewarded.

Television commercial:- http://www.youtube.com/watch?v=gXX7UeIXTV0 

Brand is delivering same which has been promised to consumers. Though, ICICI bank has also been won the reward for being an initiated innovative services in banking industry.

Various Rewards won by ICICI Bank:-

Source : Wikipedia

It is most significant to find the gap between consumers & product/service and understand consumers psyche. Today, consumers are more looking towards “convenience” along with price & quality of product/service. He/she will not be preferring those stuff in which they are feeling uncomfortable or inconvenience despite of good quality & best price.

Market share can capture only when you understand your consumers or customers and deliver the same with strategically. Today, ICICI bank has initiated an innovative service, later on it may chance to be initiated same service by rival banks. To sustain in competitive market, it must become an essential to introduce something new, innovative or niche as per consumers demand & their convenience.

Keep the brand continue ‘Niche’ + deliver the brand promise = Gain consumers/customers & build up strong brand identity as well as brand equity.