Android Magic on Nokia

Android magic is swelling day by day and dominating almost 81% market share across the world at the end of year 2013. It can definitely say that one of ‘bread n butter’ for Google. Since launching of Android, it is been consecutively success in the global market. ‘Samsung’ has taken first mover advantage with Android and already been become most successfully dominating brand in mobile phone industry.  

Within 4 years, Samsung has been broken market share of brand Nokia (from 80% to 52%) in India as well as also being influenced globally by launching smartphone uninterruptedly with Android Advanced applications & features.

Espoo (Finland) brand Nokia which was dominating huge market share in India and won heart of Indian people as a ‘rough n tough’ mobile brand, built up strong brand equity as well as also rewarded as No. 1 for most trusted brand in mobile phone segment.

Almost 2 years ago, Nokia has introduced two smartphone brands in India which are being known as Nokia Asha & Nokia Lumia with Window OS. It is the only brand which is being offered Window OS. Though, Window OS yet to build brand image being a OS in smartphone. Unfortunately, consumers are not preferring & accepting Window OS in smartphone, and both smartphone brand being fallen down.

On the other side, Samsung has forayed aggressively into the smartphone market and covered abundant market share in India. Today, it is scenario that you will be assure finding 7 only Samsung brand smartphone/mobile phone in hand of Indian consumers out of total 10 smartphone/mobile phone.

But, now ‘Nokia’ has announced in Mobile World Congress 2014 which is been held in Barcelona, Spain that it will be going to introduced new smartphone in India with “Android” OS application that brand will be known as Nokia X, Nokia X+ and Nokia XL from which Nokia X will be available in India from March & others two will be in April 2014.  It has open source of Android version which is freely modify and don’t require any permission from Google.

Times of India Article : Date 26.02.14

The sturdily object of Nokia is to competing not only with Android market but also price too. All  the brands price will be remain between 7500 INR to 10000 INR. Henceforth, Nokia can recover its market share.

Here, below mentioned statistical analysis (Q3 2012 vs Q3 2013) of worldwide mobile phone, smartphone and Operating system are being used:

Analysis is evidently showing that how Nokia brand market share been down, whereas how Samsung is eventually growing with steadily.

Now, again it can become threaten for brand Samsung because Nokia will also be foraying into Android in upcoming month with competitive price in order to recover its market share, brand equity, brand recalling  and brand identity. Because, it was precious time when consumers was speaking about only Nokia but Samsung has evolved not only the entire market scenario but also churned the consumers psyche where consumers are more discussing about vary Samsung models.

Again, Nokia has taken an opportunity and will be back with Android. It can enable to influence entire market if execute with concrete strategy. Because Samsung is introducing aggressively as well as with an effective strategy/campaigning.

It’s Android Magic…