E-commerce Trend - Today, all sort of Electronics items
& accessories, Fashion items, Watch, Footwear, Healthcare & Herbal
care, Jewellery, Bags, Perfume, Sunglasses, Books, Stationery, Home &
Kitchen Appliance, Sports items and many more are “Available Online” across the globe. Now, Eyeglasses, contact
lenses are also available online in wide range…
Lenskart.com (parent firm Valyoo Technologies) was founded
in 2010 and forayed into eyewear market. Recently, it has been introduced TVC
campaign which is being endorsed by bollywood star Mr. Purab Kohli and educate
about lenskart.com along with highlighting price.
Television Commercial:
- https://www.youtube.com/watch?v=qVvu6xRqSS4
(Launched a year ago)
Total Eyecare market
in India: - INR 21000 crore appx.
Lenskart is offering unique
services where same can be USP/strength of Lenskart.com. Services like:-
(1) Get an appointment through online for Eye-check up at
your doorstep
(2) Try before buy: - Select up to 5 frame and get it at
your door step then you can decide final.
(3) Virtual Eyewear studio: - you can try frame on your face
(Few rival companies are also providing this service)
(4) Replace old eyeglass and get new pair of eyeglass
(5) Invite & Refer to your friend about Lenskart &
Earn INR 1000 on 1st purchase of your friend
For more information:
- http://www.lenskart.com/our-services.html
And many more can include. If you will analyze details of rivals, you will not
find such unique services offering by Lenskart. For, Lenskart it must be
significant to fulfill services satisfactorily in order to build brand equity because
‘Service’ is itself brand image of Lenskart. Consumer can identify brand only because
of satisfied services.
Another good strategy is that Lenskart has also been incorporated
corporate consumer’s testimonial where consumers are belongs to top management
level and they have given their review in order to get trust. http://www.lenskart.com/ (You will find
review at bottom of home page)
In E-commerce, overall
I did analyzed that most substantial & challengeable part is to “Convince
and Convenience”. It is not easy to ‘convince’ consumers through online, therefore companies are offering
various services as well as input trustworthiness elements apart from price
& quality and trying to convince by eradicating risk factor. Whereas today consumers
are looking for abundant ‘convenience’ apart of brand, quality & price.
And, majorly consumers are buying likely (age group 18 to 35 years) various products
through online. Today, E-commerce trend is growing because “Convince &
Convenience” are being balanced.
Convince +
Convenience = E-Commerce!
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