Honda is Honda

First ever an astonishing & clutter breaking corporate campaign is initiated by Honda across India. The TVC Campaign end with “Zameen se jab hum paon uthte hain, pankh apne aap lag jaate hain” (When we take our feet off the ground, we get our wings) and emphasizing on ‘Honda is Honda’. Honda is solely emerging in Indian market now. The campaign has covered various segments of audience & places like children, villagers, younger people (including male/female), Honda riding scooter & bike, religion saint, foreign tourist etc. & catching their eyes towards skydivers who are flying and making shape of Honda ‘Wings’ logo.

Television Commercial: - http://www.youtube.com/watch?v=Dn_RzF8YSfE (Honda Wings)

Subsidiary brands of Honda Motor Company Ltd.:-

(1)  Honda Acura: - Luxury car brand based at Japan

(2) Honda Racing Corporation: - Specially manufacturing sports car - Racing cars)

(3) Honda Motorcycle & Scooter India: - Two – Wheeler

(4) Honda Performance Development: - Specially manufacturi

ng sports motorcycle

(5) Dongfeng Honda Automobile Co., Ltd.:- Automobile manufacturing incorporated in China. It is joint venture between Dongfeng Motor Corp. & Honda Motor Co.

(6) Honda Cars India: - Manufacturing cars

(7) Honda Aircraft company (Brand known as Honda Jet):- Incorporated in United States

(8) Guangqi Honda Automobile Co., Ltd.:- Joint venture between Guangzhou Peugeot Automobile Company & Honda Motor Co.

Branding & Communication Strategy:-

Honda ‘Wings’ a clutter-breaking concept really exerted well in1.34 minutes TVC corporate campaign launched in India by Honda Motorcycle & Scooter India (HMSI) & touched heart millions of Indian people. The entire campaign is conveying message not only brand value but also expressing consumers/customers value too who aspiring their dreams come true with Honda. When Sky divers is shaping Honda ‘Wings’ logo, brand itself is expressing brand value & brand recognition towards consumer’s mind. Honda has done well-planned pre-production, period, post-production & execution by strategically, this could happen only when communication brief planned precisely. HMSI (Honda Motorcycle & Scooter India) has executed first phase of teaser campaign through digitally and subsequently entire campaign is consecutively on-air on TVC, Print and OOH across India.

At the end of 2010, after dissolving joint venture between Honda Motor Co. (Japan) & Hero Cycle (India). Subsequently in Aug. 2011, Hero cycle has come up with renamed as Hero Moto Corp & launched corporate campaign ‘Hum mein hain Hero’ i.e. (Hero inside in us) with communicating Hero Honda is now Hero Moto Corp. And, Honda has been introduced its first corporate campaign in June 2012 which was conveying message like Hamein Jaldi Hain i.e. (We are in hurry) and campaign was ending with the voice of Mr. Akshay Kumar (who is being endorsed brand Honda in India) Sach kardenge sapne (Dream comes true). 

Television Commercial:-

 http://www.youtube.com/watch?v=VFEYmqWOwu8  (1st campaign launched in June’12)

Strategically, the aim of Honda was conveying message that the existence of Honda in Indian market will be continuing as a solitary brand with tagline “The power of dream”.  And, in 2^nd phase of strategy after becoming a market leader with 52% in scooter segment and achieved 40% growth in motorcycle segment within the month of Apr. ’14, Honda has launched ‘Wings’ corporate campaign with innovative concept of sky divers & established as strong brand equity in Indian home ground because Honda brand is being identifying as best in technology, quality & innovation since joint venture with Hero.

Market Share in%

Market graph is precisely showing that how Honda is growing in scooter & motorcycle segment against rival brand and consistently striving to ahead of Hero Moto Corp. (For Motorcycle segment).

Moreover, ‘Honda is Honda’ campaign is driving trust, building brand identity & equity through only ‘wings’ by drawing attention of consumers. The purpose is to become brand loyal whenever consumers see ‘wings’ or having any dreams/goals, Honda must come first in mind of consumers which is been reflecting by this corporate campaign.

Definitely, Honda will influence on rival brands & an opportunity to become brand leader as well as brand loyal in Indian market.

Dominating Domino's Digital Strategy : Pizza Mogul

Key Highlights Domino’s Pizza:-

(1) Market presence in 72+ countries.

(2) Total 10,500+ Stores worldwide including 750 in the UK, 4,900 in the US and 650 in India.

(3) India has become the largest international market for Domino's outside its home market. Mostly Indian pizza flavors like paneer pizza, chicken tikka masala (spice) pizza, and kheema do pyaza pizza are selling internationally.

(4) Enriched an innovative concept “delivery in 30-minute” in 1973. Today, McDonald is also offering “delivery in 29 minutes”.

Origin:- Dominoes / dominos word is representing to the collective gaming pieces making up a domino set (also known as a deck or pack).

Similarly, an international dominating brand Domino's has initiated an innovative digitally pizza buzz in across UK, and given an identity as “Pizza Mogul”. Pizza Mogul is a digital places where customers allow making their own taste & choice pizza, give any name which they aspiration, sharing it in your digital network and earn money from 0.25 cent to AU$4.50 every time when someone buys it.

Log on: - https://www.pizzamogul.com.au/#!/home

Brand Strategy & Analysis:-

Domino's digital strategy is revealing their fans (consumers) to make pizza by their choice, taste & convenience. Domino s is intend to keep consumers engaging with brand, identify their taste & preference through social media and being leading brand it can reach effortlessly to millions with wide range of customized pizza across the globe. 

An amazing is that ordinarily company is offering customized product to consumers but here Domino's is offering to make customized pizza as consumers aspiration & share it on their social media network whenever they desire.  This can be considering as a core competency, strong brand identity & brand equity of Domino's and make consumers satisfaction which can easily transform into brand loyal.

Today, Smartphone users are being increasing, its penetration level is also becoming high, simultaneously digital medium presence is also growing globally and people are buying various sort of stuff through online by downloading apps.  58 % of Domino’s orders in the United Kingdom now are through digital whereas about 40 % in the United States.

Domino's has executed appropriate digital strategy & created innovative hype of pizza making & sharing and ‘Pizza Mogul’ name itself is representing ‘Pizza Power’ where consumers can create customized pizza by self & consumer can feel happiness as well as confidence. Domino's strategy is certainly influencing to rival brand Pizza Hut. Domino's is awfully vigorous presence on digital, print, TV with various campaigns than rival brands Pizza Hut, Papa John’s, McDonald etc. and moreover Domino's is consistently trying to engage with consumers.

Ready to make Pizza by own with Digital Domino's ‘Pizza Mogul’ buzz!!!