Dominating Domino's Digital Strategy : Pizza Mogul

Key Highlights Domino’s Pizza:-

(1) Market presence in 72+ countries.

(2) Total 10,500+ Stores worldwide including 750 in the UK, 4,900 in the US and 650 in India.

(3) India has become the largest international market for Domino's outside its home market. Mostly Indian pizza flavors like paneer pizza, chicken tikka masala (spice) pizza, and kheema do pyaza pizza are selling internationally.

(4) Enriched an innovative concept “delivery in 30-minute” in 1973. Today, McDonald is also offering “delivery in 29 minutes”.

Origin:- Dominoes / dominos word is representing to the collective gaming pieces making up a domino set (also known as a deck or pack).

Similarly, an international dominating brand Domino's has initiated an innovative digitally pizza buzz in across UK, and given an identity as “Pizza Mogul”. Pizza Mogul is a digital places where customers allow making their own taste & choice pizza, give any name which they aspiration, sharing it in your digital network and earn money from 0.25 cent to AU$4.50 every time when someone buys it.

Log on: - https://www.pizzamogul.com.au/#!/home

Brand Strategy & Analysis:-

Domino's digital strategy is revealing their fans (consumers) to make pizza by their choice, taste & convenience. Domino s is intend to keep consumers engaging with brand, identify their taste & preference through social media and being leading brand it can reach effortlessly to millions with wide range of customized pizza across the globe. 

An amazing is that ordinarily company is offering customized product to consumers but here Domino's is offering to make customized pizza as consumers aspiration & share it on their social media network whenever they desire.  This can be considering as a core competency, strong brand identity & brand equity of Domino's and make consumers satisfaction which can easily transform into brand loyal.

Today, Smartphone users are being increasing, its penetration level is also becoming high, simultaneously digital medium presence is also growing globally and people are buying various sort of stuff through online by downloading apps.  58 % of Domino’s orders in the United Kingdom now are through digital whereas about 40 % in the United States.

Domino's has executed appropriate digital strategy & created innovative hype of pizza making & sharing and ‘Pizza Mogul’ name itself is representing ‘Pizza Power’ where consumers can create customized pizza by self & consumer can feel happiness as well as confidence. Domino's strategy is certainly influencing to rival brand Pizza Hut. Domino's is awfully vigorous presence on digital, print, TV with various campaigns than rival brands Pizza Hut, Papa John’s, McDonald etc. and moreover Domino's is consistently trying to engage with consumers.

Ready to make Pizza by own with Digital Domino's ‘Pizza Mogul’ buzz!!!