Amazon to AmazonPay & Paytm to PaytmMall

In recent, Amazon has forayed into bill payment & recharge services, if looking into the current market, Amazon has penetrated very late in the categories like Mobile Recharges, DTH Recharges, bill payments, travel & movie booking. Many brands already exist in this categories and Paytm is leading brand amongst the rival brands.

Amazon TV Commercial: https://www.youtube.com/watch?v=XvATzB6bRJ0

Foremost Consumers are using following mode of payment tools (Brands) category-wise:

For Mobile Recharges, DTH Recharges: Paytm, Freecharge, Mobikwik

For bill payment like Electricity, Gas, broadband etc.:- Paytm, Mobikwik

For Movie ticket booking:- Bookmyshow, Paytm

For Travel- Bus:- Redbus, Paytm, Travelyaari

For Travel- Flight:- Goibibo , Makymytrip, Cleartrip, Paytm, Via.com, Easemytrip

Above mentioned all brands are well-established in this categorized market and becoming extremely competitive to survive in the market. Across the Digital market, the primary feature is ‘level of consistency’ which must be needed & extremely influence on the brand equity. Everyday we are facing new features, services, offers and obtaining satisfactory advantages from it.

It has not seems any impact on rival brands since launched this service by Amazon as well as not found that aggressiveness, excitement campaigning likewise Aur dikhao , Apni dukan. The core competency is offers/promo code/cashback/discount/reward points for any online recharge/bill payment/travel booking etc. where consumers are obtaining maximum advantages from it.

Few Live Brand examples where you will find Daily Promo Code in:

Paytm:-

(1) At least 5-7 promo code for any recharge/movie ticket/bill payment services

(2) At least 4-6 promo code for bus/rail/flight booking

Mobikwik & Freecharge:-

(1) At least 4-5 promo code for any recharge/bill payment services

Goibibo , Makymytrip, Cleartrip:-

(1) At least 3-4 promo code flight/hotel booking

For any industry, brands need to be updated consistently every day in order to survive in competitive market. It would be better either Amazon can begin to avail daily new offers/ promo code aggressively like rival brands or should emphasize on retail market. Paytm has been started journey from recharge services, established loyalty, and then expanded its portfolio by giving brand name Paytm Mall whereas Amazon journey is totally reverse side.  

 Eventually, the significant is to decide an effective time to launch brand/services according to market trend and can serve effectively based on it. Today, market trend is highly flexible & vary rapidly, hence it is required to compare and analysis between current market gap & level of competition.