Burger King : Whopper Traffic Jam

To remember that the most essential element is to ‘Identify the relevance market gap & customer acceptance’ before launching or expanding an innovative and new products/services.  Because many brands are being failed or yet to established brand position in the market due to lack of identifying the relevance market gap & customer acceptance. It should be required to sustain the balance between the market gap & customer acceptance since it becomes worthless if customers are not ready to accept despite of identified the right market gap.   

Recently, Burger King has launched an innovative, clutter-breaking & conceptual delivery campaign which is presented as ‘Whopper Traffic Jam’. Its very innovative, precisely relevant & unique delivery service which keeps away from the competition as well as can cover the untapped the market strongly. The core competency of this service is the combination between identifying customer through digital technology & on-time delivery. This concept is precisely connected with hungriness during the traffic Jam and Burger King Brand is established itself as a ‘Whopper’ which is integrated to Traffic Jam.  

TVC : https://www.youtube.com/watch?v=LXNgEZV7lNg

This can be considered biggest opportunity to cover the market share against the rival brands and sustain the brand value. The only important thing is to execute the service which is committed or else it gives negative impact.

Today, market trend is very dynamic, customer preference & choice level changing rapidly as well as becoming more advanced likewise technology, and hence it must be required to execute brand strategy through integrated medium in which Digital marketing strategy must be included in order to get an influential brand awareness result.  

Strategic Formula:

Identify the market gap + Integrate Digital Tech = Create Strong impact where Customer Accept…