ShavingStereotype : Initiated by Gillette India

Gender –equality/Gender Bias, a subject has drawn attention of across the globally on social media. Awareness is also increasing about Gender-equality through various medium especially on social media as well as audience are actively engaged and interacting on women empowerment. Today, Social media is became powerful tool where you can raise your hand and get an extreme engagement from globally, Gender-equality trend is likewise too and can be considered as part of CSR (Corporate Social Responsibility).

In recent, Gillette India has initiated an excellent clutter breaking CSR campaign on Gender-equality which is based on real story and conveying concrete message to the mass audience, creating awareness about Gender-bias like only men can do but women can’t do on different situation. One fact is presented very well in this campaign that ‘Kids learn what they see from the childhood’.  And, at the end of the campaign, Gillette branding is very silently connected with Gender-equality.

TVC: https://www.youtube.com/watch?v=QCR24jyhfZk

Today, CSR trend is growing dynamically and many brands are associating as a socially on different sector like Healthcare, Education, other awareness program etc.  As a part of strategic communication, companies are also spending budget on CSR after Digital marketing and rolled out with specific 1 or 2 minutes commercial campaign on TVC, Digital & BTL activities. However, CSR strategy is not easy as much as it can seem. It can be used an effective way only when your brand has taken strong sustainability & loyalty across the market.

The most significant part of CSR is that How your brand can relate with society. Because, CSR relevance is more connected with realistic trend rather than just branding.  Create an innovative, interesting & influencing CSR campaign which can change the traditional perception & inspire to people.