Others have NO Chance When Star Plus and Just Dance

Overview:-

Just dance is getting very good response, audition is finished in Delhi and Kolkata. This is the only first reality show in India which will getting contestant from outside country also. We can not ignore it because it is Hrithik Roshan show. This show is getting really hit especially for youngster’s viewers. I did observed in all episode of this show that very huge crowd, excitement, inspiration, energy, enthusiasm, motivation etc before starting the audition. Everybody are love to Hrithik, those youngster’s were mad behind Hrithik. These are coming for audition from various town, city and rural area of that state.

“DANCE” the word is giving us energy and enthusiasm and when we add some person...it give extraordinary or high level energy. And Hrithik is perfect man for dance. Contestant did given their view like some has left study for dance, some has taken inspiration from Hrithik, some has learnt dance from Hrithik dance, some has own passion, some has want to make career in dance, some are just want to earn, some are want to become famous and make own brand, some are want to dance with Hrithik etc.  Many contestants have entered in dance field when they were 10 year old.

The reality show  started from (1) Indian idol part- 1,2,3 (2) Hero Honda Sa re ga ma pa part-1, 2 (3) Little champ,(4) Music ka maha mukabala  (5) Chance pe dance (6) Dance  India dance (7) India’s Got Talent (8) Chak dhak dhum etc going on n on and  now (9) Just dance (10) X-Factor…

Audition Time;-

Contestants are facing good and bad points from judges and feel happy as well as sad, Some are qualified while some are disqualified. Some can not be able to hear negative thing. Selected are goes for next round and non-selected are giving commitment for next time they will select.

Some points I would like to highlight, we all know about this still I would like to share:-

(1)    Brands are getting good awareness by sponsorship.

(2)    Media channel is getting good viewership and TRP rating.

(3)    Voting by audience and calling by contestant through Noika, Tata or other mobile

(4)    Judges, guest (actor/actress), host of the show are getting good charge.

(5)    Top ten contestants and winner are getting good publicity. Then, they are getting work as singer, dancer, guest appearance for next show, anchoring in various other show, work as brand ambassador for brand, getting work as assistant and then make his/her career.

(6)    Parents are proud on their child during the winner time and feel sad during the loosing time.

(7)    Many others people are getting inspiration, motivation, learn new concept, knowledge, various tips, etc. form these show.

To attract the show, there are became various pre-dialogue or drama like insult, conflict between judge, crying, sad feeling towards contestants etc. Here we can say that reality show is base to enter in bollywood or entertainment field.  Majority youngsters are moving towards this field to make their career.

Overall viewership is high and getting high response as compared to other dance show because the strategy is Hrithik Rosahn who is good dancer as well as main host of the show is connected. Not only in India outside country he is also well known and contestants are coming from outside (New York) also. So that more chance to getting high response and maintain no.1 “Star plus” among the others hindi channel.

X-factor is also going good and getting good response even this show is also coming with new concept.

Conclusion:-

Really we can say that after taking reposition by Star plus “Rishta wohi, soch nai”.  Brand equity of Star plus is growing and Brand image is maintaining by sponsored of the show.

Share your views…We have Good CHANCE”….

2011 Match started Air conditioners V/s Ceiling Fan

Summer season is started already and also Match is started between Air conditioner V/s Ceiling fan. Ceiling fan won the toss and choose the bating. Ceiling fan started advertising and branding first.

Today's people are moving more towards Air conditioner than Fan including all class people excep lower & lower middle class. Last year Air conditioner market has won and covered good market share as compared to fan. Last year AC market has broken all the record and at that time very boom as well as demand of AC. Demand became high against Supply in overall market. Day by day ceiling fan market is going down, no doubt demand may be in market but still now a days the trend is coming of AC market as time is changing.

Overall market Air conditioner share is high and also going on as compared to ceiling fan market. Trend is change and becoming more quality as well as status conscious. Lower middle class also going slowly to buy AC. An price wise if you will analyse , price will also became economic as competition rise in Overall FMCG market (consumer durable). As compared to fan, people are getting quality products with advanced technology. So AC market will rise..

Ceiling fan team players:- Bajaj fan, Usha fan, Orient fan, Havells, and Local many more....

Air conditioners PLAYERS:- LG, Videocon, Whirlpool, Voltas, Philips, Onida, Blue star, Godrej and many others.....

                                    Who Will Win ? Man of the  summer 2011

98.3+ 94.3+ 91.1+ 92.7+ 95.0+ 93.5+ 104.0 FM = Listners

Booming in Radio FM  and also increasing the craze of radio. On otherside healthy fights between radio fm station on every week. Ups and down no.1 , no.2, no.3 radio station in this week. Majority fights between

98.3 (Radio mirchi) + 94.3 (My fm , bhaskar group) + 91.1 fm (Radio city) + 95.0 (Radio one, mid day group) + 92.7 fm (Big fm, reliance) + 93.5 fm (Red fm, sun group) + 104.0 fm (Fever fm) =  Listners, listners,listners,listners,listners.......


Every radio station has its own uniqueness or competency and to stay in market they are launching various service. Radio are playing with three players.

(1) Music+ R.J.(Entertainment, news etc.)
(2) Advertising (Radio ad)
(3) Listner

All these three are very important to running radio business, it is hand of radio. Without these things, radio can not live. Listners is opening batsman of radio.....forever. Now we move to important part that the scenario of radio is becoming more entertainment-musical as compared to ad. The day by day radio is launching new musical services for their listner.

If you will analyse that the main goal of radio is became increase listnership by providing various service and it is effecting to advertisers slowly slowly. Because listners interest more to listen music, some extent R.J, news etc. except ad.

(A) Since 1 year Radio one 95.0 fm (Mid day group) after taking listner survey, it has launched service " 1 hour me 13 songs, challenge. Kisi bhe radio station me nahe he." Even they are less focus on ad.

(B) And now just recently, My fm 94.3 (bhaskar group) launched service that "1 hour me 11 songs, varna 11 lakh ruppe aapke".

(3) Remaining others will coming soon by different service.......

Conclusion:- Now radio station is focusing more towards entertainment for listners and to take no.1 position. And ads will be reducing.. 

                          Therefore, Listners are king........

Wellness-Fitness V/s Traditional Exercise = Choice is your !!!!!!!!

We are very well aware about wellness-fitness centre and many people (Male/female) has change their  morning-evening health schedule as well as more follow towads various health and wellness centre. Like other industry, health & wellness industry is taking growth and entered in indian market very aggressively within 3 years. Health and wellness industry has created awarenes very aggressively and people are also moved towards there. If you observed that within 3 years, many wellness centre, fitness centre, gym centre are opened in all metro city of india.

We can also say that  the growth of wellness industry is going too much high as compared to traditional exercise. It can also say that there is not growth or degrowth but stability is there in traditional exercise. People who are in age group between 30-45 years (70% female - 30 % male approx.) going to wellness - fitness centre. People who are age group 50-70 years going to traditional exercise (Walking, jogging, yoga, aasan etc.). Some people are attend both.

Traditional exercise is most effective and give reliable result as compared to fitness centre. If you will control on junk food etc. and regular yoga, various aasan, walking, pranayam then no need any fitness centre. Time & trend is changed, various tools are available in market and fitness centre, so people are more believe in that exercise which is available in various body-health centre. Some times it shown as status for luxurious class, upper middle class.  So many advertise are coming daily in news paper, hoarding, cable ad etc. What you say.... give your opinion, it is really important....for all...

So, what you want for your health WELNESS OR TRADITIONAL EXERCISE???????
                                                     "CHOICE is YOUR"

Employee Retention, Required Your Attention

Very heavy word "Employee Retention" for both company as well as employee.

We all know that Employee retention is became too much important like sales. Before 5 years ago, we were giving important sales and every one told that sales is blood of organization, without sale organization can't run. Even today's we are giving important to sales but simultaneously company are also giving too much important to employee retention like sales. Comapny are taking care and more concious towards executive/employee.


We know that since 3-4 years job turn over ratio is increasing day by day. There is high growth of job turnover ratio. The reason behand that due to salary, growth, promotion, working culture, working pattern, work atmosphere, politics, egosim of boss, pressure etc. You see that whenever you take an interview , you will find majority reason salary, growth, pressure,politics,working pattern or atmosphere respectively. Every day you will get new regarding job turnover either from friends, collegaues, family, news or related other sources. Job turn over ratio high not only bottom level but also top level.Due to high job turnover, company has down their salary structure or scale.

Comapny are changing their HR policy & rules, working method.Let's discuss about some tips to retain employee like (1) Free atmosphere (2) To make pressureless working profile (3) To celebrate festival, birthday party (4) Weekend holiday or half time (5) Fully Entertainment during the working time like music or radio (6) To give free movie ticket or other every mont or as per convinency (7)To make less political system (8) To make transperancy in organization (9) To organize holiday trip (10) To give reward or complimentary gift on regular (Not only sale person but also back office executive) (11) To set  effective working hours (12) Every qtr. arrange get together program (13) Qtr. increament on the basis of performance (14) To make different working style (15) To organize some event quaterly (16) To give education benefit employee's family  etc. you can add many more... From above mentioned, there are already used  by many organization.


Especially, for today's young generation require or they demand all type of these freedom.(Age group 22-35 years).These will give effective result in work and also grow your organization.

No tension + Attractive combination + Give satisfaction = EMPLOYEE RETENTION

The Big TIme for Banking Sectors

This is BIG time is going for banking sector. Since 1 year , each and every bank are doing advertising-branding , the growth of bank advertising is too much high as well as fast as compared to other sectors. Do the bank requires advertising? Yes, in this time bank require advertising, competition is becoming tough and increased day by day. Private as well as public limited both bank are doing campaign.

ICICI bank + Bank of India + Central bank of india (100 years celebrating) + Bank of baroda & Baroda next (E- banking) + SBI bank (Railway campaign recently) + HDFC Bank + Axis bank + Punjab national bank + Union bank + Canera bank + Citi bank + Yes bank + Uco bank + Cosmos bank + Allahbad bank + Kotak mahindra bank (25 years celebration) + Dena bank + IDBI bank  etc....  All above mentioned bank are launching various services and give ing update news to public. Like  e-banking, net banking, mobile banking, credit-debit card, ad regarding branch-ATM record, open new branch domestic (Urban & rural) - global, rural banking, Other differentiate services etc. Bank will one step go ahead to retain in market. Even Dena bank, kotak bank, central bank of india, union bank are doing advertise , they did never fall in advertise. it's surprise really.......

All of these are planning 360 degree marketing and communication. It may the chances of Bank portability services in near future. Even bank are also recruiting many probationery officers. Every month bank are giving advertisement regarding recruitment since 1 years. It is also directly or indirectly becoming source of income for bank.

"BIG TIME FOR EVERY BANK" or "BIG TIME, BIG BANK , PEOPLE........" Decision is your

"No.1" Branding Strategy

Before 5 years ago, In branding strategy, there was much use about the word "No.1" and people were also giving an importance to those brands. Company was promote their brand like "No.1 brand" and consumers were giving more trust on those No.1 brand. The effectiveness of those brand and its position was also high, nobody could able to beat those brands.

However now a days, company are using the word "No.1" in too much QUANTITY. But company are not measuring the response related No.1 effect. Not only big brand but also small as well as local brand are also using No.1.

Let's see some example of Brand :- No.1 Ranjit smart,+ No.1 Pan bahar, + No. 1 emami fair & handsome, + No.1 godrej soap. + No.1 Colgate, + No. 1 Jivraj tea, + Amul No.1, No.1 Haywords soda, + No.1 Mc dowels, + No.1 Mc donald, + No.1 sikkim manipal university, + No.1 Harpic, + No.1 Olay,+ No.1 Meggi, + No.1 LIC, + No.1 Zandu balm, + + + + + all above are brand wise, you can include many more..........
Even though there are too much fights between News channel (English & Hindi), GEC, Sports, Print media (English or hindi news paper, Magazine), Radio station like No.1 news channel (IBN 7, Aaj tak, India TV, Cnn IBN, CNBC etc.), No.1 GEC (Star plus, Colors, Zee tv etc.), No.1 Daily news paper (Dainik bhaskar, TOI, The telegraph, Gujarat samachar, Anand bazar patrika, Sakal , Lokmat etc.), No.1 Radio station (Radio mirchi, my fm, radio city, radio one, fever fm, big 92.7 fm, Red fm 93.5 etc). All above mentione are shown their weekly graph in various busniess website, news paper etc, 
My question is only that, are they getting good response by showing No.1 graph. I agreed with that graph should definitely shown for industry or client. But, People (Rural & Urban) are very much aware about each and every brand and its quality. So that no need to show the word "No.1". And it will not give much effect as compared to 5 years ago, because highly competitive market is increase day by day.

Conclusion is that Only Quality Brand will give you No.1 itself. "FEEL LIKE NO.1"