Now, Its Time of VODAFONE & Its Innovative Services AND (- AIRTEL)

Brief:-
Competition is going great between all telecom service providers after entering "Uninor". Uninor also coming with good strategy to enter in market and cover mass people. Each and every service providers have its own competencies. Lets we can talk about major competitors VODAFONE V/s AIRTEL.
Both brand has taken change their logo (Vodafone bought hutch) and recent this year Airtel change its corporate identity. A time was there before 2009, Airtel always came with innovative VAS service; good network, creative campaign, amazing ideas, and other were following AIRTEL ideas at that time. And now, we are not getting such things from Airtel.

No. of Players:- Vodafone, Airtel, Reliance, Idea, Videocon, Tata Docomo, Uninor, BSNL (Major competitors)
Strategy part:-
(1) Vodafone:-  Since Vodafone has bought the hutch company, immediately taken an op of IPL season-1 and did aggressive branding, channel road block strategy was done by Vodafone. And suddenly Vodafone is became success in reposition of brand. Otherwise, it was very difficult to change its corporate identity in the mind of consumers. It was challenge taken by Vodafone, to remove the brand name HUTCH from the market and established Vodafone. This task has got huge success.

Vodafone has executed each strategy carefully and on right time against huge rival Airtel. Hutch was very strong brand and difficult to kill that brand, but Vodafone did it. Then, slowly one by one strategy was executed with new Vodafone dog, new jingle, which was the first phase to establish the brand.

Then again IPL season came and coming with "Zoo zoo" branding, very new concept, creative idea, great mascot, all zoo zoo campaign has established strong Vodafone brand. Each and every Indian people were liked all zoo zoo campaign, advertisement, service message by Vodafone. Again at that time Vodafone executed right time strategy and made it succeed as well as made stronger brand.

IPL was made very lucky for Vodafone. And then, slowly Vodafone change its tagline and make it new           ” (Power to you) " . So, Vodafone has taken very carefully each steps and executed each strategy very timely.Yes, we are regularly getting new innovation, creative ideas, silent ad but clear message from Vodafone side. Vodafone is now coming with innovative VAS service. Recently, it has launched "Take borrowed from your friends" campaign.
Link:-   http://www.vodafone.in/pages/tvads.aspx

Vodafone each services campaign like, night call, IPL-3, bonus offer, Vodafone delight, call at 10p, mobile number portability, Vodafone 3G, 3G launch pad, IPL-4, Low mobile balance services etc. all are good campaign , breaking clutter campaign and people feel good.

(2) AIRTEL:-
Now, Airtel is going down and also not coming with good services as well ideas in terms of branding part. Overall Vodafone beat to Airtel even though Idea, reliance is going good. Idea cellular services, Tata Docomo is now coming with good campaign even Uninor as compared to Airtel.
Recently this year, Airtel has made change its corporate identity (logo), which is not getting much good response in mind of consumers. Airtel old logo was really good and strong brand.
New logo is not yet set in the consumers mind.

New logo

Old Logo

Now, we are not getting any new service from Airtel like Vodafone, even brand awareness is not working well. Airtel is showing just its new corporate identity as compared to service. So, we can say that Idea, Tata Docomo is executing regularly good service to stay in competition.

Enjoy..VODAFONE

Everybody's Heart Say "KUCH MITHAS HO JAYE" by CADBURY

Yes "RAKSHA BANDHAN" Festival is coming and everybody's heart say "KUCH MITHA HO JAYE" , SHUBH ARAMBH"  by Cadbury Dairy Milk. The campaign is already started of cadbury dairy milk for upcoming festival "Raksha bandhan".

Brand:- Cadbury Dairy Milk (Cadbbury)
Target:- Family and festival
Punchline / Tagline :- "Shubh Arambh" and "Kuch mitha ho jaye" (For Festival).

Strategy:- 
Really we can say that very strong brand build up by Cadbury Dairy milk on specially Festival Occasion. And Cadbury brand has made change the trend in the mind of consumers. Brands has focus on "Mithas" in terms of celebration , build up good relation, occasion etc and definitely reached in heart of Indian people.
Since the campaign has started with punchline "Shubh Arambh and Kuch mitha ho jaye", brand is growing very well, strong brand image established in the mind of consumers, very emotional campaign. Even small children are also saying" kuch mitha ho jaye", they have remembered very well. Brand has target teenage, young, and aged people (Covered Family) by various ways.

The brand message is : On each and every occasion, festivals, Indian people should celebrate with Cadbury "MITHAS". This is really good idea, brand strategy as well as message and strong brand equity. people like to see each cadbury advertisement.
If i am not mistaking, many people has remembered the old cadbury advertisement "Kya swad he zindgi me" (A young girl happy in cricket stadium
(Link:- http://www.youtube.com/watch?v=vXYK-KivZWg

Cadbury is reached in everybody's heart and when any festival is coming, we remember dairy milk at least once and now today's many people are buying dairy milk. Those people who are not buy , still they remember and feeling good. 

Family pack of cadbury dairy milk is really attractive, innovative, theme based (Festival)..amaizing idea ..successful brand, never stop..
Link of new ad :-
http://www.youtube.com/watch?v=YxRclNjiYHc&feature=related

Again Everybody's Heart Say "KUCH MITHA HOJAYE".....ENJOY FESIVAL

Great Innovation + Break market clutter + brand extension + Make more Strong Brand Equity = HAJMOLA (MINT MASTI)

Brief:- Yes, great innovation made by Dabur company ,Brand Hajmola. Dabur entered into confectionery candy segment and mad innovation Mint base candy + Digestive. so, we can say that this is really innovation and first candy in India Digestive + Mint base. Dabur has launch new product"Hajmola Mint masti" recently to extent its Hajmola candy brand portfolio as well as to build up strong brand in market.

New product launch:- Brand "Hajmola Mint Masti" candy by Dabur company

Segment :- Dabur entered Confectionery  segment

USP and innovation:- First candy includes "Digestive + Mint base"

Mint candy market:- Total mint base candy market Rs.500 crore

No. of market players:- Perfetti van Melle (Chlor mint), ITC food (Candyman & Mint O-fresh), Cadbury (Halls), Parle (Clovemint), Nestle (Polo) and other some local players.

Brand leader:- Perfetti van Melle (Chlor mint) , hold 20 % market share in mint bas candy market. And then ITC and Cadbury followed 2nd -3rd position major.

                                            

Strategy Execution:- 

We can definitely say that it is good challenge taken by Dabur and it is not easy to break the other branded mint candy. Dabur has targeted majority young adult male. Dabur will break the clutter of and increase the competition for other mint candy brand. This brand "Hajmola Mint masti" is multipurpose use digestive + mint and for Dabur this is core idea to break the market. Today, dabur Hajmola are  available in 2 flavor digestive candy "Aam and Imli". From which "Imli flavor has 75% covered while "aam flavor 25 %.

Hajmola digestive tablet has 60 % market and 40% market of Hajmola candy.Hajmola itself is very strong brand  in digestive candy market and for Dabur it is easy to push this new mint base brand. Dabur will give good effect in market. Majority consumers (young,corporate proffessional young are using mint base brand after smoke (esp.chlor mint). For Dabur, it is very good opportunity to cover and break the mint candy market.

Tough Challenge will be for Dabur (Hajmola Mint masti) and Other competitors brand. Let see Dabur will get success or not.......

Ways to sustain in competition = NOKIA (connecting people)

BRIEF INTRODUCTION :-
We all know about mobile handset market, its scenario, overall market trend, demand etc.Mobile handset market competition is going high as compared to brand growth. Day by day new entry is also increasing and every company is finding various ways to sustain in market, cover market share from other brand or untouched area etc. Not only in mobile handset but also in telecom service providers. Both are facing same situations.

Today, everyday we are facing an advertisement of various mobile handset in which "PRICE with lot of features" very important factor. Majority all brands are focus on Pricing part and giving advertisement full page or half page in news paper. Whereas NOKIA a leading brand started to using different strategy to to sustain in market as leader.

No.Of Players in market :-(Includes only middle class,lower class, upper middle class related mobile, not includes HTC,Hitech,Black berry etc.)
Nokia, Sony, Samsung, Videocon, BPL, LG, Motorola, Lava, MAxx, Micro max, Karbon,Spice, Intex, Zen mobile, Airfone and others

Strategy Part:-
Majority all mobile brands are using pricing strategy by various ways. Today also Nokia is no.1 brand as well as brand leader in market. However, the overall market share is going down , it has reached around apprx. 56% near. which was 75% before 2-3 years ago. Samsung and Sony, and other new comers brand covered very good market. Samsung has majority covered and broken the nokia share by introducing aggressively various economical range with lot of features.

Still Nokia is fighting continue, Nokia is always showing the good customer service and that is the core competencies of Nokia. Before some years, ago there was problem in Nokia battery BLC-5 and at that time Nokia has won the trust of Indian people by giving good service.

The situation again Nokia has started using more customer care services "Nokia Priority Partner"
Nokia has already launched various 3 campaign of customer care Priority partner. When we are buying any mobile handset, lot of questions raise, we compared with other mobile, compared features,guarantee, uses, battery problem etc.we are finding by ourselves on internet, to friends etc. So, to solve various queries,problem, Nokia is there. Nokia priority center is giving to you all solution of Nokia problem.

Sometimes it happen that many other showroom or retail outlets can not able to give proper answer. So at that time this will help us.

Here is advertisement link, you can check:- http://www.youtube.com/watch?v=75lZWnGGExk

Conclusion:-
To stay in competition, Nokia are using differentiation strategy and Customers is first priority we all believe, Nokia is doing really and always keep connect with brand.
Just before few days there was debate on "Which is the best mobile brand"? Majority answer was Nokia ans samsung
Share your views......

Others have NO Chance When Star Plus and Just Dance

Overview:-

Just dance is getting very good response, audition is finished in Delhi and Kolkata. This is the only first reality show in India which will getting contestant from outside country also. We can not ignore it because it is Hrithik Roshan show. This show is getting really hit especially for youngster’s viewers. I did observed in all episode of this show that very huge crowd, excitement, inspiration, energy, enthusiasm, motivation etc before starting the audition. Everybody are love to Hrithik, those youngster’s were mad behind Hrithik. These are coming for audition from various town, city and rural area of that state.

“DANCE” the word is giving us energy and enthusiasm and when we add some person...it give extraordinary or high level energy. And Hrithik is perfect man for dance. Contestant did given their view like some has left study for dance, some has taken inspiration from Hrithik, some has learnt dance from Hrithik dance, some has own passion, some has want to make career in dance, some are just want to earn, some are want to become famous and make own brand, some are want to dance with Hrithik etc.  Many contestants have entered in dance field when they were 10 year old.

The reality show  started from (1) Indian idol part- 1,2,3 (2) Hero Honda Sa re ga ma pa part-1, 2 (3) Little champ,(4) Music ka maha mukabala  (5) Chance pe dance (6) Dance  India dance (7) India’s Got Talent (8) Chak dhak dhum etc going on n on and  now (9) Just dance (10) X-Factor…

Audition Time;-

Contestants are facing good and bad points from judges and feel happy as well as sad, Some are qualified while some are disqualified. Some can not be able to hear negative thing. Selected are goes for next round and non-selected are giving commitment for next time they will select.

Some points I would like to highlight, we all know about this still I would like to share:-

(1)    Brands are getting good awareness by sponsorship.

(2)    Media channel is getting good viewership and TRP rating.

(3)    Voting by audience and calling by contestant through Noika, Tata or other mobile

(4)    Judges, guest (actor/actress), host of the show are getting good charge.

(5)    Top ten contestants and winner are getting good publicity. Then, they are getting work as singer, dancer, guest appearance for next show, anchoring in various other show, work as brand ambassador for brand, getting work as assistant and then make his/her career.

(6)    Parents are proud on their child during the winner time and feel sad during the loosing time.

(7)    Many others people are getting inspiration, motivation, learn new concept, knowledge, various tips, etc. form these show.

To attract the show, there are became various pre-dialogue or drama like insult, conflict between judge, crying, sad feeling towards contestants etc. Here we can say that reality show is base to enter in bollywood or entertainment field.  Majority youngsters are moving towards this field to make their career.

Overall viewership is high and getting high response as compared to other dance show because the strategy is Hrithik Rosahn who is good dancer as well as main host of the show is connected. Not only in India outside country he is also well known and contestants are coming from outside (New York) also. So that more chance to getting high response and maintain no.1 “Star plus” among the others hindi channel.

X-factor is also going good and getting good response even this show is also coming with new concept.

Conclusion:-

Really we can say that after taking reposition by Star plus “Rishta wohi, soch nai”.  Brand equity of Star plus is growing and Brand image is maintaining by sponsored of the show.

Share your views…We have Good CHANCE”….

2011 Match started Air conditioners V/s Ceiling Fan

Summer season is started already and also Match is started between Air conditioner V/s Ceiling fan. Ceiling fan won the toss and choose the bating. Ceiling fan started advertising and branding first.

Today's people are moving more towards Air conditioner than Fan including all class people excep lower & lower middle class. Last year Air conditioner market has won and covered good market share as compared to fan. Last year AC market has broken all the record and at that time very boom as well as demand of AC. Demand became high against Supply in overall market. Day by day ceiling fan market is going down, no doubt demand may be in market but still now a days the trend is coming of AC market as time is changing.

Overall market Air conditioner share is high and also going on as compared to ceiling fan market. Trend is change and becoming more quality as well as status conscious. Lower middle class also going slowly to buy AC. An price wise if you will analyse , price will also became economic as competition rise in Overall FMCG market (consumer durable). As compared to fan, people are getting quality products with advanced technology. So AC market will rise..

Ceiling fan team players:- Bajaj fan, Usha fan, Orient fan, Havells, and Local many more....

Air conditioners PLAYERS:- LG, Videocon, Whirlpool, Voltas, Philips, Onida, Blue star, Godrej and many others.....

                                    Who Will Win ? Man of the  summer 2011

98.3+ 94.3+ 91.1+ 92.7+ 95.0+ 93.5+ 104.0 FM = Listners

Booming in Radio FM  and also increasing the craze of radio. On otherside healthy fights between radio fm station on every week. Ups and down no.1 , no.2, no.3 radio station in this week. Majority fights between

98.3 (Radio mirchi) + 94.3 (My fm , bhaskar group) + 91.1 fm (Radio city) + 95.0 (Radio one, mid day group) + 92.7 fm (Big fm, reliance) + 93.5 fm (Red fm, sun group) + 104.0 fm (Fever fm) =  Listners, listners,listners,listners,listners.......


Every radio station has its own uniqueness or competency and to stay in market they are launching various service. Radio are playing with three players.

(1) Music+ R.J.(Entertainment, news etc.)
(2) Advertising (Radio ad)
(3) Listner

All these three are very important to running radio business, it is hand of radio. Without these things, radio can not live. Listners is opening batsman of radio.....forever. Now we move to important part that the scenario of radio is becoming more entertainment-musical as compared to ad. The day by day radio is launching new musical services for their listner.

If you will analyse that the main goal of radio is became increase listnership by providing various service and it is effecting to advertisers slowly slowly. Because listners interest more to listen music, some extent R.J, news etc. except ad.

(A) Since 1 year Radio one 95.0 fm (Mid day group) after taking listner survey, it has launched service " 1 hour me 13 songs, challenge. Kisi bhe radio station me nahe he." Even they are less focus on ad.

(B) And now just recently, My fm 94.3 (bhaskar group) launched service that "1 hour me 11 songs, varna 11 lakh ruppe aapke".

(3) Remaining others will coming soon by different service.......

Conclusion:- Now radio station is focusing more towards entertainment for listners and to take no.1 position. And ads will be reducing.. 

                          Therefore, Listners are king........