Happy Diwali - Happy New Year with special Article..Enjoy

I am wishing to all Happy Diwali & Happy New Year with Special Diwali article. 

we know lots of advanced technologies are available and its time of Computer, so now people are convert on computer stationery than traditional types of accounts book. Despite of Computer time, people are still buying traditional and variety types of accounts books, traditional calendar in Gujarat. Yet, this traditional system not out despite of lots of changes.

People are spending on such items, demand of quality items books and buying with smile. The purpose is that still traditional items market is exist and rush of consumers as it was before. Lots of innovative books, variety range of calendars are coming every year in this festive season. Companies are making Special Diwali Items.

I have taken photo in which you can see Diwali items.

Wish you all Happy Diwali And Happy New Year..

Again great Innovation in pcakging by ITC New Brand "Vivel Luxury Cream" soap...

Yes, Again great Innovation by ITC new brand " Vivel Luxury Cream" soap has launched recently in Indian market. Vivel again came with new innovation that never seen in market yet in India. Definitely we can say that market is now evolving and every brands are trying to put innovation in market to compete with rivals.Otherwise ,difficult to survive in market. Today's market is coming with lots of innovation not only specific industry but also each industry.

New Brand:- Vivel Luxury Cream in two flavor (Shea Butter & other one Olive Butter) and endorsing by Kareena kapoor. Price of this brand is Rs.25 of 100 gm.

Segment & Target:- Upper class/ rich women

U.S.P:- Attractive and Unique packing first time in India. Corporate U.S.P of I.T.C Company itself that it always coming with brand extension with uniqueness.

Competitors:- we can say in luxury brand Lux, Dove. Dove is available in box packaging but not like rich packing.

 Packing Picture:- 

Strategy:- Vivel Luxury cream brand executed both strategy price strategy as well as packaging. at entry level. As per Euromonitor, in 2010, Vivel had a market share of 1.6 per cent in the bath and shower category, vis-à-vis 0.9 per cent in 2008 (the year it was launched). Within three years it has doubled its market share in a category with more than 40 brands. This is impressive considering the fact that 80-year-old brand Lux (the market leader) has 13.7 per cent market share in the category. Also, reportedly, Vivel’s market share in the mid-segment soap category (which is where the brand operates) is currently around six per cent. According to AC Nielsen, Vivel soaps are one of the fastest growing for ITC with a growth rate of 75-80 per cent.

Link of Ad:-
http://www.youtube.com/watch?gl=SG&feature=related&hl=en-GB&v=42WZZifScd0 (English)

http://www.youtube.com/watch?v=FZZC467tnAQ&feature=related  (Vivel - Hindi version)

Dove brand price is also too much high in luxury market. It will definitely influence to Dove & Lux. Other brands may be come up with such type of packing or different unique packing in order to engage with consumers.

Let's see how will it give effect in Indian market.....

Ra.One (Movie) tie-up Brands...Who will hit Brands or Ra.one?

Since more than a month, we are watching the promo, trailers & songs of upcoming movie Ra.one. Ra.one movie has tied up with over 25 brands and its budget approx. 52 crore.

I think this may be first movie which promotion very aggressively. and Diwali festive is coming soon after a week, as also promotion is increasing with more brands.

Ra.one tie up with :- Godrej Appliance, Godrej Cinthol, Volks wagen, Coca  cola, Nokia, HCL HD Laptop,Horlicks Sony play station, McDonald and others more. today, majority movie are doing tie-up with few brands. But,, Ra.one has tied-up over 25 brand and of course Shahrukh Khan is already endorsing over 30 brands. As well, Sharukh khan had already presented many reality show like just dance, India's Got talent etc and will come on KBC 5 also.

           This image :-   Ra.One (Movie) Tie up with McDonald and Double Dhamal Diwali Festive offer"

There are few advertisement link which is running on Television commercial at present:-
http://www.youtube.com/watch?v=7s8uSgQPDS4&feature=related (Cinthol –Ra.one movie)

http://www.youtube.com/watch?v=V3nQ_-rXuz4&feature=related (Horlicks)

http://www.youtube.com/watch?v=wj0BpYLnQuQ&feature=related (Volkswagen)

http://www.youtube.com/watch?v=IZmKQwITYrc&feature=grec_index  (Sony play station with kids)

http://www.youtube.com/watch?v=v8Kn5jxjook (HCL HD laptop)

Brand Tie-up with concept:-

(1)    Godrej Appliance: - On the base of punch line ‘G.One Mein ek Bar Offer’ (One time offer in G.one game). So, Godrej has executed promotional scheme and also will be getting benefit of Diwali festive.

(2)  Godrej Cinthol Deo :- Godrej has made special pack of Ra.one Cinthol Deo

(3)  GSK Horlicks:- Horlicks brand  U.S.P “ Taller, Sharper & Stronger”  is promoting through Ra.One.


(4)  Volks wagen:- Ra.one and Volks wagen tied up for press release of Volks wagen.

(5)  Sony Play station:-Sony play station with Ra.one game free (G.One).

(6)  HCL HD Laptop:- HCl HD laptop tie up with Ra.one , you can watch in full HD.

(7) Coca cola:- Coca cola has launched recently Diwali campaign on "Diya" (2 Lamp) ,As part of the consumer promotion, consumers are invited to call at (0) 80009 80009 and respond to the question - Who will you light 2 Diyas (2 Lamp) for, this Diwali? 25 respondents chosen through a computer generated luck draw will win a chance to meet the leading star of ‘Ra.One’, Shah Rukh Khan.

Majority kid will like love this movie and on that base, G.one game will also be getting success. Before also a movie Krish ,Starr by Hrithik Roshan in which " Black mask of Hrithik" got good succeed.

The important thing is that Ra.on tie up with many brand. And." For kids related brand, it will good chance to be getting success and raise in sales figure.

What do you feel?

Women will look more young even at the age of 35 years...

Yes, one company is playing two brands in market with same segment.  And, both brands are playing successfully in moisturizing cream segment. That company is focus on continuously quality and its result. As always coming with different innovative brand campaign in market and compete with other brands. We can say that both brands are one of leading in respectively segment. It all about only one company Hindustan Unilever Ltd. And its two brands are ponds and Fair & Lovely respectively.

We all know about H.U.L Company and its brands which are playing in various segments – market. And also somewhere brands are leader and somewhere not leader but still giving tough competition by strategically against rivals.

If we talk about Ponds and Fair & Lovely brands, (1) Ponds is very successful and strong brand in skin care / personal care market since many years, it has made already strong brand equity in consumers mind with various group of urban as well as rural market. Ponds has established image as premium brand in market but now many competitors as well as substitutes brands are available, so today many such premium brands are available in market. A time was going where only two premium brands were available Ponds & Nivea.

Consumers were using those brands in regular & winter season for smooth & nourish skin.
Today’ Ponds has also made brand extension for different segment & target market as consumers demand - needs. Ponds age miracle is one of the brand extended which is targeted to young married women in India.

Brand “Ponds Age Miracle” in India:-  
Segment: - Married women who may employee or self-employed, upper –middle class & upper class

Age group: - Near 28-30 years and for those women who have feared themselves about skin after 30 years.

Benefits: - To helpful in aging spot, pimple, line on face etc. and women will look young at the age of 35 years. Today, women are caring too much for their skin and use so many skin care brands. Ponds age miracle brand is specially target to corporate and premium class women who are regularly attending party, join with group for dinner etc.

Ad link: -
 http://www.youtube.com/watch?v=oQMcx3hPLQk (English version -Ponds Age Miracle)
http://www.youtube.com/watch?v=SAdvCOUTYt8 (Hindi Version)

(2) Whereas Fair & Lovely: - Fair & lovely brand has also made brand extension like Ponds and playing on fairness market with different group of segment. Fair & lovely forever glow is one of the brands extended which is targeted to unmarried women who are 28-30 years old in India.

Segment: - Unmarried women who may employee or self-employed, upper –middle class & upper class

Age group: - Near 28-30 years and for those women who have feared themselves about skin after 30 years.

Ad link: - http://www.youtube.com/watch?v=QscDnyBmo9g (Fair & Lovely forever glow)

The only one difference between these two brands is married women and unmarried women (Ponds age miracle & fair & lovely forever glow). The important thing is that, HUL has made customized brands with consider of both type of same age women. Consumer preference and demands are changing where company are launching such customized brands as well as maintain segment.

Today, many brands are available where consumers are using those brands despite of it should not use. For e.g. Men were using some brands for fairness, so, company has been launched brands for men also to remove this problem. Now, many companies are introducing brands for men also with mark of “For man only”. Therefore, it can maintain segment and position.

Recently, fair & lovely has launched fair & lovely forever tube for teen ages in India.

What do you feel?..

Festive season is coming...The Time for Promotional Strategy...

Today, time is going for sales & promotional strategy on festive season in India. Company more focus on various promotional strategy and make plan of branding as well as sales strategy. Diwali festive season will coming soon and company has already started brand campaign on this festive. Just Navaratri festival gone and Diwali will come, company are getting good growth during this festival.

Normally, during the year , we are facing lots of various promotional scheme like, discount offer, refund, free goods, Save up to 50% , exchange offer etc. As well, now a days it also increasing the importance of B.T.L activities like road show, seminar, social activities, magic show, free sampling, merchandising, small events mall activities etc. for branding and promotion. We can say 360 degree communication strategy where company are using all medium TV, Radio, Hoarding, Digital marketing, Print media, promotional etc. 

From above mentioned promotional scheme , we will Discuss on "Exchange Offer" which will are using on festive season as well as off season. Exchange offer scheme is also increasing day by day to attract consumers. "Exchange your old thing and Buy new brand, save money". 

The idea of Exchange offer for consumers benefits like Save money, old brand will exchange company and consumers will get new latest brand with good features, to build brand equity, getting feedback and survey. Some company are also doing survey , take benefit of festive season , sales growth, some company are using for stock clearance also etc.

Mostly we have seen exchange offer in:-
(1) Consumer durable brands :- like television, refrigerator, washing machine, air condition, kitchen items or household products, Furniture.
(2) Recently Titan has also been used exchange watch
So, Especial we are facing majority exchange offer on above mentioned category (Industrial segment) on festive season as well as off season.
Yet, many category have not started exchange offer scheme. This scheme is definitely getting success up to some extent level (Especially in festive season).

Categories who may use exchange offer and get benefit.
(1) IT products :- like computer desktop, laptops and other.
(2) Mobile handset :- Specially specific range level (It require to make strategy but it can possible).
(3) D.T.H service provider
(4) Digital camera
It can possible exchange offer by making good strategy for specific duration.

 What do you say? Can it be possible? Let's see..

Right time, Right Strategy executed by Hyundai Eon new brand.....

Yes, On 13ths October ,2011 Hyundai has launched new brand "Eon" in India. Now, Hyundai is also coming with small and mid-car segment. Now Eon will compete against Maruti Alto brand which is the brand leader in this segment.

New brand:- Hyundai Eon

Tagline:- New Thinking, new Possibilities

Slogan / Punchline:- Now India On..

Segment :- Middle class, small car

U.S.P :- Focus on Style, safety, performance and convenience as well as afford to middle class with new look.

Brief about Campaign:-  Hyundai has been already started teaser campaign before launching. teaser campaign was focusing on "Exciting thing" and in that campaign , especial asking 2 question by anchor (1) Who is the exciting actor and cricket? answered by small girl "Shahrukh khan and Sachin Tendulkar respectively".(2) Which is the exciting car? answered given by small girl " Can we announce on 13th October"

The reason behind this two name Shahrukh khan is already endorsing brand i10, i20 Hyundai. And Sachin is also an leading batsman of Indian cricket team where people are always feeling excitement to see the batting of Sachin. 

So, this campaign is holding its focus that " Now India On" (Ab hoga India On) by voice over. And today Hyundai is broadcasting its brand campaign on television commercial (major all channel).

Link of Ad:-
http://www.youtube.com/watch?v=aEO-gYUq0yM&NR=1  (Teaser Ad campaign)

http://www.youtube.com/watch?v=5Y7myEdCVn4  (Hyundai Eon)

Strategy Execution :- Hyundai has launched on right time brand Eon against rival Maruti Alto brand. We all know since many days the workers as well as labor are on strike due to some problem. Before, few months ago workers were  on striking and then also it has been solved. But now, again they are on strike and Maruti has stopped temporarily  production of Alto brand. So, Hyundai got opportunity to launched on this right time and finally launched on 13th October.

The other competency of strategy is that "Diwali"  festival will come after 15 days, so, it will also get advantages of this festive season.

Volkswagen, Ford, Chevrolet Beat are also relatively playing in this segment.

Will Hyundai Eon brand be get the success ?
Will Hyundai be get success to beat Maruti Alto?    
And Will India be on?

Let's see....

EnjOY ... New HISTORY... Make HISTORY....only on "HISTORY Channel"

Yes , On 9th Oct.'11, New HISTORY Channel launched in India with great innovation and amazing different show which make history.

History Channel :- Joint venture between A & E Network And TV 18. Official History Channel launched in India. This is the first official channel in India which will show great entertainment as well as history which is being made everyday.

Purpose:- To avoid perception about old history and make new history in this era as well as breaking clutter channel. Viewers feel real entertainment and feel fresh.

The TV show will be based on action as well as adventure.

Brand Ambassador:- Salman khan Starr brand ambassador who is promoting this channel. Salman khan has made lots of change in few years by hitting south type movie.Therefore, it is the biggest reason for choose the Salman khan as brand ambassador. Now, He is also coming with breaking clutter and entertaining movie.

Punchline / Slogan :- " Kuchh Naya Dekho, History Bante Dekho".. ( Watch something New, Watch being made History)focus on something new and adventurist which make history.

Link of Ad :- http://www.youtube.com/watch?v=Dyg-bpnL7Ss

http://www.youtube.com/watch?v=aAZL4oqA418&feature=relmfu

http://www.youtube.com/watch?v=ukEyVGtRQ5E&feature=relmfu

This Channel will available in six language Hindi, Tamil, Telugu, Bengali, Marathi and English.
Target Group:- The target audience for the channel is of the 15 +  age group, belonging to Sec A, B and C segments.

Link of website :- http://www.history.com/topics  (History Channel)

http://www.history.com/this-day-in-history

http://www.history.com/shows

Great Innovation and breaking clutter channel 

Enjoy new channel, feel entertainment , Make History.......