Bypass Surgery market is Growing in the world?

We are facing various kinds of health problem and health problem are increasing in small age. There are many factors are responsible behind it.

Most Favorite Disease:- Diabetes, Blood pressure, Heart problem, Cancer, Gastroenterology ,Psychological ( Frequently Headache, weakness, Mood less, Anger, Rigid behavior etc.). These are routine ,very popular disease and injurious for health. All these disease are facing by many people in small age.

Among all above disease , Bypass is leading disease among all disease. Bypass surgery (For Heart problem) is increasing day by day male/female both. Patients are suffering and doctor are doing huge business. In India, healthcare is very huge market where foreign countries patients are also doing various operation in India. because, many advanced technology are available now, providing services or facilities and economy cost for foreign patients.

Age group:- 40 -55 years male/female ... majority are facing heart problem, heart attack etc in very small age. The ratio will be high of daily bypass surgery patients in near future.

The mostly reasons are like too much stress, worries, pressure, family or other problems , consumption of heavy junk food etc. And such disease are created automatically. Human is his/herself responsible behind these various disease in the world because, they are not taking care properly.

Doctor's will get their earning , but Patients will suffer lifetime and one day lost themselves in very small age.

Bypass ....patients will pass....

!! .....Contribute your HAPPINESS on this "DIWALI" Festival....... !!

Amazing and very nice strategy executed by Coca - cola for this Diwali festival. Diwali is one of the most favorite festival for Indian people where people are celebrating new year. After long time, Coca-cola have started campaign on this right time.

The important thing is that i would like to share " Market are now waiting for Festival to promote brand and also followed new style "How to create social awareness", Brand is more focus on CSR activities on each festival, company are making fast strategy for branding and campaigning on festival time."

The concept is all about emotional touching, youth create awareness about "Do Diye " (Two Lamp) and enjoy happiness on this beautiful festival. The purpose or object is all about "Contribute happiness and raise happiness" on such beautiful festival. Nice jingle which touching the youth emotions, they are putting everywhere " Diya"  (Lamp) where they have made memorable place through out the year.

Link of ad:- http://www.youtube.com/watch?v=bobEFsST9mI

Two more Lamp (Diya), and Give Coke ( Contribute happiness)....

Great innovation, Nice lyrics and message to target people and On right time strategy executed by Coca -cola against rival Pepsico..

U.S.P.:- Majority all brand campaign of Coca cola are based on emotional except (Thumps up) whereas all brand campaign of Pepsico are base on " Hat ke " very different style ...


" Contribute your HAPPINESS on this DIWALI & NEW- YEAR".....

WOW..........................DO YOU FEEL NOW A DAYS?.................

Note"- Here, this article will be in terms of marketing point of view.
Yes, Wow factor is became very popular now a days and majority consumers are feeling "Wow" at least once in day either directly or indirectly.

Market & Industry:- Today's market or industry is caring of whole nation or world.

How market is focus on consumers? How market is generate needs?,  

How market is attract to consumers? ,

How market is looking care of consumers ? ,

How market is thinking about consumers future? ,

How market is providing easy, convenience facilities as well as more benefit to consumers? ,

How market is giving guidance to consumers regarding health, education, medical etc.? , 

How market is make happy to children, youth etc.?,  

How market is entertain to consumers?

Ultimately market is doing so many activities in a day and create " WOW" in mind of many consumers in a day.

List of Industry Segment wise and its brief:- 

(1) Hair care:- Start from Hair oil, shampoo, conditioner, hair color , and now Hair Serum. Lots of brand for only hair care. Brand are Livon, Lakme, Garnier frutics, L'Oreal, Dove, Pantene, Head n shoulder, etc. Hair serum which makes your hair stylish, silky, shiny, protect from damage & sun light etc. Hair serum you can use after shampoo and no need hair oil.

(2) Skin Care:- Face wash, soap, face cream, moisturizing cream and other various cream for face  which help  in remove darkness eye, pimple, spots, nourish your skin and face etc. Many brand are available.

(3) Personal care, Body care & Health care:-  Various body perfume, deodorants, nutritional and health products, diabetic, fitness, toothpaste, toothbrush etc. For children, young as well as aged people.
For our teeth sensitiveness, freshness, remove germs, make strong teeth various toothpaste and toothbrush are available for only teeth.

For children, various health and nutritional products are available in which children can grow.
For young:- Various body care product and customize product are available for looking young , handsome and beautiful.

(4) Household (Consumer durable, electronics, kitchen care etc) :- Various products are available for married women in which women feel happy, easy , convenience to house work and manage family as well as able to do job easy. And whole Family also enjoy together.

(5) IT industry:- Various products are available for company, businessman, employees, youth so that people can able to work easy with advance technology.

(6) Telecom & Mobile :- Various products are available in which people can entertain with lots of facilities and connect with their group at any time.

(7) Food &  beverages:- Various products are available in which majority children and youth are feel joy, happiness with many health nutrition as well as real taste.(Snacks, cold drink, health drink, namkeen etc.).

(8) Garment :- Many fashion & stylish cloths are available for men / women and they feel happy.

(9) Banking & Financial services:- It includes all types of loan, finance, insurance policies, bank facilities etc. Family can enjoy, fulfill their dream-goal and save their lives.

Conclusion:- When all above mentioned industry are coming with innovation, extra scheme, promotional scheme on festival, of course " WOW" factor will come. Continuously market is watching people demand and need therefore accordingly company are introducing various product in to market. And when consumers are using that products & feel satisfaction , of course "WOW" will come. When market is giving all problems  solution, "WOW" factor will come.

Now, you will also be  feeling, how market is giving "WOW" factor "

Enjoy Entertainmenr free movies on Yahoo now....

Yahoo has made many changes within few months. And now , yahoo is came with free movie in HD.Yes, you can entertain full movie on yahoo movie plex. Its all about Bollywood and entertainment website which includes, movies, trailer and clips, new various show, gossip, pictures , blogs etc. So, you can make refreshment yourself anytime on yahoo.

Yahoo has introduced very innovative service in market which will influence other many website. Yahoo has made change in mail version, style of advertisement change on yahoo mail, design, graphics of mail, new movie plex service, you can log in face book via yahoo very easily which symbol will shown below messenger etc. Especially, considering youth target , yahoo has made new change, add features etc.

Link:-http://in.movies.yahoo.com/movieplex/

Let's see, how it will get success? So, enjoy entertainment..dont be forget..

Without Doctor prescription !!!!!! (Eemegency Contraceptive Pills Market)

Day by day Emergency contraceptive pill market  is increasing. People demanding and Brand entering in to market. So many things are now including in O.T.C market (Over the counter). Because, now pharmaceutical companies are approaching directly to consumers by using various media and generate awareness. And then immediately , person is approaching to direct medical / chemist stores.

Here, it is mentioned about special two market.
(1) Oral Contraceptive pill and (2)  Pregnancy Detection Kit

(1) About Oral Contraceptive pill ;- Emergency contraceptive pill market is Rs. 100 crore and it has grown by more than 250 % since 2008. And it became one of the fastest growing segment at present. Major 6-7 players are in this market and at present, they are selling 8.2 billion (Approx.) tablets annually.

Market Players:-  I- pill by Piramal Healthcare, Unwanted - 72 by Mankind Pharma,Morepen Laboratories, Zydus Cadila and Win Medicare and others. Of which Piramal Health care is market leader and followed by mankind pharma second leader.

Users are :- Between 18 - 28 age Female / teenagers

Actually, the purpose of medicine is to avoid abortion or unplanned pregnancy in which it can useful. But, now a days, it is being misused and consumption is also becoming high due to aggressive promotion, television commercial ad etc. Consumers are buying directly from medical stores at any time as per requirement. And consumers are feel like relax , no need any worry.

(2) Pregnancy Detection Kit:- This segment is also similar like oral contraceptive pill.
Company are showing directly tv ad and consumers are buying directly. This is also cover in to O.T.C. segment. Market players are coming into market slowly - slowly by promoting product.Recently Dr.Reddy has started campaign of its brand Velocit.

Market players:- Prega news by Mankind pharma, Velocit by Dr. Reddy and others.

Link of Ad:- http://www.youtube.com/watch?v=06KADf5pfl0 (Velocit )

http://www.youtube.com/watch?v=DLFdYtMtjrs&feature=related (Prega News)

Conclusion:- Brand purpose is different and consumers are using by different way. Still, company are enjoying their healthy business from such products.
Consumers (teenagers)  are enjoying and Company's are enjoying. 

Happy reading....

Dekho, Suno, Gungunao !!!!!! Great Expansion by Sony Entertainment Television

Few Days back, Sony Entertainment Television is foray into Music market and Launched new music channel " SONY MIX" . Right now more than 16 music channel are playing in market. Sony has started full music channel.

Overall Sony Channel is growing in entertainment market like Sony tv, Sony max, SAB TV. Each of these channel are in growth SAB TV is became popular for comedy serial, Sony Max for premium movies, Sony TV includes good shows KBC5, C.I.D, Aadalat & other serials. So, people are enjoying Sony group. And now, people will enjoy music also.

Brand Name :- Sony Mix
Punch line:- " Mood Anek, Music channel Ek" . Campaigning already started by showing various character are singing songs by own way, own feelings, own moods. More than 15 different character campaign launched children, teenage, aged people, spouse etc, It means People will enjoy each and every type of songs
Competitors :- Masti, MTV, B4U Music, 9XM, Bindas, UTV stars, Zoom, E 24, Music India, Music Express, Zing, ETC etc. Right now, " Masti " Channel is leading among the all music channel.
Logo, graphics is really nice which attract viewers.Sony will definitely influence to other music channel.

Will Sony mix change the Mood of viewers?  Let's see, how it will change the mood....


Enjoy " Mood Aneck, Music Channel Ek"


Happy reading.....

Changing the way of finding Life Partner = MATRIMONIAL BUSINESS

The scenario is changing day by day. Now, people are finding their life partner through online matrimony portal. The way of finding life partner is totally changing day by day. Now, it becomes industry which say Matrimonial Industry. And this industry is growing very silently where people will not focus.Because still, traditional way is exist for finding life partner. But after 3-4 years, time will come where such online matrimonial business will growth.

Today lots of matrimonial portal are available and it is also increasing. You will find also much competition in matrimonial business where "Security of profile" very important with services. Just before few months ago company "Community Matrimony" have started campaign on television commercial.

Link of ad " Community Matrimony" :- http://www.youtube.com/watch?v=w5OGI6H3ih4

Online Matrimonial Market players :-
(1) Very famous and old players:- Shaadi.com, Jeevansathi.com (InfoEdge- Naukri.com), Bharat matrimony.com
(2) Others:- Lifepartner.com, Vivahbandhan.com, Community Matrimony.com, Simply Marry.com (Times Group) and others caste base.

Majority, we are facing branding-advertisement of Shaadi.com, Jeevasathi.com and Bharat matrimony.com on various website like social networking & many other sites.

This online matrimonial business is really growing slowly,successfully and silently. Now, all kind of customize or we can say that CASTE base sites are available. So, people can find their caste partner or can do arrange marriage.

Yes, Matrimonial advertise in Print media are available since many years. But, Now Online is going very fast and ahead compared to print media. 

Will Online matrimonial business grow in future? Let's see


Happy reading...