Women will look more young even at the age of 35 years...

Yes, one company is playing two brands in market with same segment.  And, both brands are playing successfully in moisturizing cream segment. That company is focus on continuously quality and its result. As always coming with different innovative brand campaign in market and compete with other brands. We can say that both brands are one of leading in respectively segment. It all about only one company Hindustan Unilever Ltd. And its two brands are ponds and Fair & Lovely respectively.

We all know about H.U.L Company and its brands which are playing in various segments – market. And also somewhere brands are leader and somewhere not leader but still giving tough competition by strategically against rivals.

If we talk about Ponds and Fair & Lovely brands, (1) Ponds is very successful and strong brand in skin care / personal care market since many years, it has made already strong brand equity in consumers mind with various group of urban as well as rural market. Ponds has established image as premium brand in market but now many competitors as well as substitutes brands are available, so today many such premium brands are available in market. A time was going where only two premium brands were available Ponds & Nivea.

Consumers were using those brands in regular & winter season for smooth & nourish skin.
Today’ Ponds has also made brand extension for different segment & target market as consumers demand - needs. Ponds age miracle is one of the brand extended which is targeted to young married women in India.

Brand “Ponds Age Miracle” in India:-  
Segment: - Married women who may employee or self-employed, upper –middle class & upper class

Age group: - Near 28-30 years and for those women who have feared themselves about skin after 30 years.

Benefits: - To helpful in aging spot, pimple, line on face etc. and women will look young at the age of 35 years. Today, women are caring too much for their skin and use so many skin care brands. Ponds age miracle brand is specially target to corporate and premium class women who are regularly attending party, join with group for dinner etc.

Ad link: -
 http://www.youtube.com/watch?v=oQMcx3hPLQk (English version -Ponds Age Miracle)
http://www.youtube.com/watch?v=SAdvCOUTYt8 (Hindi Version)

(2) Whereas Fair & Lovely: - Fair & lovely brand has also made brand extension like Ponds and playing on fairness market with different group of segment. Fair & lovely forever glow is one of the brands extended which is targeted to unmarried women who are 28-30 years old in India.

Segment: - Unmarried women who may employee or self-employed, upper –middle class & upper class

Age group: - Near 28-30 years and for those women who have feared themselves about skin after 30 years.

Ad link: - http://www.youtube.com/watch?v=QscDnyBmo9g (Fair & Lovely forever glow)

The only one difference between these two brands is married women and unmarried women (Ponds age miracle & fair & lovely forever glow). The important thing is that, HUL has made customized brands with consider of both type of same age women. Consumer preference and demands are changing where company are launching such customized brands as well as maintain segment.

Today, many brands are available where consumers are using those brands despite of it should not use. For e.g. Men were using some brands for fairness, so, company has been launched brands for men also to remove this problem. Now, many companies are introducing brands for men also with mark of “For man only”. Therefore, it can maintain segment and position.

Recently, fair & lovely has launched fair & lovely forever tube for teen ages in India.

What do you feel?..

Festive season is coming...The Time for Promotional Strategy...

Today, time is going for sales & promotional strategy on festive season in India. Company more focus on various promotional strategy and make plan of branding as well as sales strategy. Diwali festive season will coming soon and company has already started brand campaign on this festive. Just Navaratri festival gone and Diwali will come, company are getting good growth during this festival.

Normally, during the year , we are facing lots of various promotional scheme like, discount offer, refund, free goods, Save up to 50% , exchange offer etc. As well, now a days it also increasing the importance of B.T.L activities like road show, seminar, social activities, magic show, free sampling, merchandising, small events mall activities etc. for branding and promotion. We can say 360 degree communication strategy where company are using all medium TV, Radio, Hoarding, Digital marketing, Print media, promotional etc. 

From above mentioned promotional scheme , we will Discuss on "Exchange Offer" which will are using on festive season as well as off season. Exchange offer scheme is also increasing day by day to attract consumers. "Exchange your old thing and Buy new brand, save money". 

The idea of Exchange offer for consumers benefits like Save money, old brand will exchange company and consumers will get new latest brand with good features, to build brand equity, getting feedback and survey. Some company are also doing survey , take benefit of festive season , sales growth, some company are using for stock clearance also etc.

Mostly we have seen exchange offer in:-
(1) Consumer durable brands :- like television, refrigerator, washing machine, air condition, kitchen items or household products, Furniture.
(2) Recently Titan has also been used exchange watch
So, Especial we are facing majority exchange offer on above mentioned category (Industrial segment) on festive season as well as off season.
Yet, many category have not started exchange offer scheme. This scheme is definitely getting success up to some extent level (Especially in festive season).

Categories who may use exchange offer and get benefit.
(1) IT products :- like computer desktop, laptops and other.
(2) Mobile handset :- Specially specific range level (It require to make strategy but it can possible).
(3) D.T.H service provider
(4) Digital camera
It can possible exchange offer by making good strategy for specific duration.

 What do you say? Can it be possible? Let's see..

Right time, Right Strategy executed by Hyundai Eon new brand.....

Yes, On 13ths October ,2011 Hyundai has launched new brand "Eon" in India. Now, Hyundai is also coming with small and mid-car segment. Now Eon will compete against Maruti Alto brand which is the brand leader in this segment.

New brand:- Hyundai Eon

Tagline:- New Thinking, new Possibilities

Slogan / Punchline:- Now India On..

Segment :- Middle class, small car

U.S.P :- Focus on Style, safety, performance and convenience as well as afford to middle class with new look.

Brief about Campaign:-  Hyundai has been already started teaser campaign before launching. teaser campaign was focusing on "Exciting thing" and in that campaign , especial asking 2 question by anchor (1) Who is the exciting actor and cricket? answered by small girl "Shahrukh khan and Sachin Tendulkar respectively".(2) Which is the exciting car? answered given by small girl " Can we announce on 13th October"

The reason behind this two name Shahrukh khan is already endorsing brand i10, i20 Hyundai. And Sachin is also an leading batsman of Indian cricket team where people are always feeling excitement to see the batting of Sachin. 

So, this campaign is holding its focus that " Now India On" (Ab hoga India On) by voice over. And today Hyundai is broadcasting its brand campaign on television commercial (major all channel).

Link of Ad:-
http://www.youtube.com/watch?v=aEO-gYUq0yM&NR=1  (Teaser Ad campaign)

http://www.youtube.com/watch?v=5Y7myEdCVn4  (Hyundai Eon)

Strategy Execution :- Hyundai has launched on right time brand Eon against rival Maruti Alto brand. We all know since many days the workers as well as labor are on strike due to some problem. Before, few months ago workers were  on striking and then also it has been solved. But now, again they are on strike and Maruti has stopped temporarily  production of Alto brand. So, Hyundai got opportunity to launched on this right time and finally launched on 13th October.

The other competency of strategy is that "Diwali"  festival will come after 15 days, so, it will also get advantages of this festive season.

Volkswagen, Ford, Chevrolet Beat are also relatively playing in this segment.

Will Hyundai Eon brand be get the success ?
Will Hyundai be get success to beat Maruti Alto?    
And Will India be on?

Let's see....

EnjOY ... New HISTORY... Make HISTORY....only on "HISTORY Channel"

Yes , On 9th Oct.'11, New HISTORY Channel launched in India with great innovation and amazing different show which make history.

History Channel :- Joint venture between A & E Network And TV 18. Official History Channel launched in India. This is the first official channel in India which will show great entertainment as well as history which is being made everyday.

Purpose:- To avoid perception about old history and make new history in this era as well as breaking clutter channel. Viewers feel real entertainment and feel fresh.

The TV show will be based on action as well as adventure.

Brand Ambassador:- Salman khan Starr brand ambassador who is promoting this channel. Salman khan has made lots of change in few years by hitting south type movie.Therefore, it is the biggest reason for choose the Salman khan as brand ambassador. Now, He is also coming with breaking clutter and entertaining movie.

Punchline / Slogan :- " Kuchh Naya Dekho, History Bante Dekho".. ( Watch something New, Watch being made History)focus on something new and adventurist which make history.

Link of Ad :- http://www.youtube.com/watch?v=Dyg-bpnL7Ss

http://www.youtube.com/watch?v=aAZL4oqA418&feature=relmfu

http://www.youtube.com/watch?v=ukEyVGtRQ5E&feature=relmfu

This Channel will available in six language Hindi, Tamil, Telugu, Bengali, Marathi and English.
Target Group:- The target audience for the channel is of the 15 +  age group, belonging to Sec A, B and C segments.

Link of website :- http://www.history.com/topics  (History Channel)

http://www.history.com/this-day-in-history

http://www.history.com/shows

Great Innovation and breaking clutter channel 

Enjoy new channel, feel entertainment , Make History.......

Bypass Surgery market is Growing in the world?

We are facing various kinds of health problem and health problem are increasing in small age. There are many factors are responsible behind it.

Most Favorite Disease:- Diabetes, Blood pressure, Heart problem, Cancer, Gastroenterology ,Psychological ( Frequently Headache, weakness, Mood less, Anger, Rigid behavior etc.). These are routine ,very popular disease and injurious for health. All these disease are facing by many people in small age.

Among all above disease , Bypass is leading disease among all disease. Bypass surgery (For Heart problem) is increasing day by day male/female both. Patients are suffering and doctor are doing huge business. In India, healthcare is very huge market where foreign countries patients are also doing various operation in India. because, many advanced technology are available now, providing services or facilities and economy cost for foreign patients.

Age group:- 40 -55 years male/female ... majority are facing heart problem, heart attack etc in very small age. The ratio will be high of daily bypass surgery patients in near future.

The mostly reasons are like too much stress, worries, pressure, family or other problems , consumption of heavy junk food etc. And such disease are created automatically. Human is his/herself responsible behind these various disease in the world because, they are not taking care properly.

Doctor's will get their earning , but Patients will suffer lifetime and one day lost themselves in very small age.

Bypass ....patients will pass....

!! .....Contribute your HAPPINESS on this "DIWALI" Festival....... !!

Amazing and very nice strategy executed by Coca - cola for this Diwali festival. Diwali is one of the most favorite festival for Indian people where people are celebrating new year. After long time, Coca-cola have started campaign on this right time.

The important thing is that i would like to share " Market are now waiting for Festival to promote brand and also followed new style "How to create social awareness", Brand is more focus on CSR activities on each festival, company are making fast strategy for branding and campaigning on festival time."

The concept is all about emotional touching, youth create awareness about "Do Diye " (Two Lamp) and enjoy happiness on this beautiful festival. The purpose or object is all about "Contribute happiness and raise happiness" on such beautiful festival. Nice jingle which touching the youth emotions, they are putting everywhere " Diya"  (Lamp) where they have made memorable place through out the year.

Link of ad:- http://www.youtube.com/watch?v=bobEFsST9mI

Two more Lamp (Diya), and Give Coke ( Contribute happiness)....

Great innovation, Nice lyrics and message to target people and On right time strategy executed by Coca -cola against rival Pepsico..

U.S.P.:- Majority all brand campaign of Coca cola are based on emotional except (Thumps up) whereas all brand campaign of Pepsico are base on " Hat ke " very different style ...


" Contribute your HAPPINESS on this DIWALI & NEW- YEAR".....

WOW..........................DO YOU FEEL NOW A DAYS?.................

Note"- Here, this article will be in terms of marketing point of view.
Yes, Wow factor is became very popular now a days and majority consumers are feeling "Wow" at least once in day either directly or indirectly.

Market & Industry:- Today's market or industry is caring of whole nation or world.

How market is focus on consumers? How market is generate needs?,  

How market is attract to consumers? ,

How market is looking care of consumers ? ,

How market is thinking about consumers future? ,

How market is providing easy, convenience facilities as well as more benefit to consumers? ,

How market is giving guidance to consumers regarding health, education, medical etc.? , 

How market is make happy to children, youth etc.?,  

How market is entertain to consumers?

Ultimately market is doing so many activities in a day and create " WOW" in mind of many consumers in a day.

List of Industry Segment wise and its brief:- 

(1) Hair care:- Start from Hair oil, shampoo, conditioner, hair color , and now Hair Serum. Lots of brand for only hair care. Brand are Livon, Lakme, Garnier frutics, L'Oreal, Dove, Pantene, Head n shoulder, etc. Hair serum which makes your hair stylish, silky, shiny, protect from damage & sun light etc. Hair serum you can use after shampoo and no need hair oil.

(2) Skin Care:- Face wash, soap, face cream, moisturizing cream and other various cream for face  which help  in remove darkness eye, pimple, spots, nourish your skin and face etc. Many brand are available.

(3) Personal care, Body care & Health care:-  Various body perfume, deodorants, nutritional and health products, diabetic, fitness, toothpaste, toothbrush etc. For children, young as well as aged people.
For our teeth sensitiveness, freshness, remove germs, make strong teeth various toothpaste and toothbrush are available for only teeth.

For children, various health and nutritional products are available in which children can grow.
For young:- Various body care product and customize product are available for looking young , handsome and beautiful.

(4) Household (Consumer durable, electronics, kitchen care etc) :- Various products are available for married women in which women feel happy, easy , convenience to house work and manage family as well as able to do job easy. And whole Family also enjoy together.

(5) IT industry:- Various products are available for company, businessman, employees, youth so that people can able to work easy with advance technology.

(6) Telecom & Mobile :- Various products are available in which people can entertain with lots of facilities and connect with their group at any time.

(7) Food &  beverages:- Various products are available in which majority children and youth are feel joy, happiness with many health nutrition as well as real taste.(Snacks, cold drink, health drink, namkeen etc.).

(8) Garment :- Many fashion & stylish cloths are available for men / women and they feel happy.

(9) Banking & Financial services:- It includes all types of loan, finance, insurance policies, bank facilities etc. Family can enjoy, fulfill their dream-goal and save their lives.

Conclusion:- When all above mentioned industry are coming with innovation, extra scheme, promotional scheme on festival, of course " WOW" factor will come. Continuously market is watching people demand and need therefore accordingly company are introducing various product in to market. And when consumers are using that products & feel satisfaction , of course "WOW" will come. When market is giving all problems  solution, "WOW" factor will come.

Now, you will also be  feeling, how market is giving "WOW" factor "