Whisper V/s Stay free ...And now Sofy side walls in Indian market....

Yes, Whisper and Stay free both brands are consistently fighting through out the year with wide range of products in sanitary napkin segment (Menstrual period). Both brands haves very wide range of products length as well as depth. And, both brands are offering customized sanitary napkin with different sizes & varieties. It was a day where Stay free brand was leading in sanitary napkin market. But, now Whisper is became leader with playing 40 to 45 % (Approx.) market share. Whisper has made lots of changes and promoted by strategically each brands.

In 2005, whisper has been created a great campaign with the punch line of “Have a happy period”. The word is directly related to “Period” (Menstrual). 

Brands: - Whisper (P & G), Stay free (J & J) and now Sofy side walls (Uni chem).

Segment: - Sanitary napkin pad

Total market of sanitary napkin: - Estimated market is Rs.1, 350 crore in India which is mostly dominated between two brands Whisper (Procter & Gamble) and Stay free (Johnson & Johnson).

Whisper Strategy: - Whisper is consistently coming with good campaign where it can get clear message, and also promoting by various ways and strategically. It is promoted not only by television commercial but also it has been used promotional activities. And, today’s time everyone know very well & getting maturity early, so brand is consistently engaging with consumers needs. Every time, both brands has been extended its portfolio in consideration of women/girls problem. 

Whispers core competency is its punch line “Have a happy period” which is very helpful to attracting consumers, as well it gives you in return real happiness. Therefore, whisper brand is became market leader. And still it is growing. Before a month, it has released campaign on “Girls Dosti (Friend) Whisper magic contest” where whisper brand was sponsored in India. 

Saina Nehwal a sports person of Tennis in India, who is endorsing brand Whisper. Whisper is targeting women/girls where they can feel comfortable at any place either sport, dancing, in night, on travel or on the way etc. 

Stay free Strategy: - If you consider as brand, that it is good brand and also well known, Stay free has also executed as ‘brand power’ strategy. It has also wide range and customized brand portfolio. But, still it has lack of build strong image like whisper. 

Recently, Stay free has launched new campaign few months ago “ Ab waqt hai badalne ka” (It is a time to change”). It is focus on “Change your thinking level; it is a time to change”. And it has been focus on Army women in campaign. Stay free is also sponsored with serial “Diya Aur Baati Hum” which is telecasting on Star Plus channel.

 

Link of advertisement:-

http://www.youtube.com/watch?v=adiLRA5kUTg&NR=1 (Stay free ultra)

http://www.youtube.com/watch?v=l7daDKeG-tM (whisper - possible)

http://www.youtube.com/watch?v=mQZBa8z8vkk

 

If you will analyze both advertisement, you will find about Whisper and Stay free that:-

Whisper – possible Campaign where it is showing that all this is possible, nothing is impossible if Whisper with us. It gives you confidence and makes you happy. Saina Nehwal telling that 1 crore women are likes whisper.

Whereas Stay free campaign is showing “Change your thinking level and it is a time” means it also gives you confidence by other way.Still, it can not beat whisper, now it will be difficult to beat. 

And, now other brand “Sofy side walls” entered in Indian market which already leader in Asian countries like Japan, Taiwan, China and Thailand. Bollywood actress, Prachi Desai is endorsing “Sofy side walls” brand. Sofy brand is come with concept that it will get full of protection from both side of dipper and brand promotes itself as “Side walls”.

There is huge opportunity in Indian market for this segment. Because, still only three well known brands are playing in Indian market.

Let's see, wait n watch....

Power In Your Hand....What you say?

Yes, control in your hand, we are facing lots of innovation day by day since 3-4 years. Now, innovation came in Insect control market also where strong competition between Good Knight, mortein and All out brand. 

A great time was coil where people were using coil to avoid mosquito’s and at that time a brand which is known as” Kachhua chhap” (Turtle Sign), a very famous brand for killing mosquito ‘s in India. And then slowly it was made some innovation where few brands have been entered in market with “Mat” segment. “Mat” were using by middle class and upper class family also. It has been also an available “Aerosol “segment for killing mosquito as well as cockroach which includes brands like Hit, Mortein etc.

 

Again, it was made some innovation where brands were coming with vaporizer/ liquor refill segment. And All out brand were taking position as “Machharon ka Yamraj” (Devil of Mosquito’s), it became market leader in Vaporizer segment against Good knight. This vaporizer segment has been influenced on coil & mat segment also. Due to the smoke of coil, consumer were facing problem and All out have been taken first mover advantage in vaporizer market and became market leader.

And, it has been again innovation in Vaporizer to control on “huge mosquito's” as well as also innovation made by Good knight coil segment. Innovations has been made which are as under:-

(1)    Good Knight advanced has made innovation in Coil segment that it has been developed less smoke coil and no find any mosquito. So, less smoke and no mosquito.

      (2) All out came up with Power slider where you can control slider as per mosquito’s ratio. You can increase or decrease your power slider as per mosquito’s ratio.

     (3)  Good Knight Advanced brand came up with slider mode like push mode and active mode. So, you can change as per mosquito’s ratio. 

     (4)    Mortein has also been launched new brand “Mortein power guard “where it can kill both mosquito's & cockroach. And the focus on “Saat Guna Shakti Shaali” (Seven times energetic).

Insect control Market segment& it’s relatively share in %:-

       (1)    Mat 10 % 

       (2)    Coil 50 %

       (3)    Vaporizers 25 %

       (4)    Aerosol & Cream 15% 

The overall insect repellent market has been grown 27 billion at the end of 2009-10 and it is estimated to grow to a sizable market 39 billion by end of year 2014-15.

According to Nielsen survey July 2011, Good knight has been take over market share from All out and became leader in liquid vaporizer segment. Good Knight (Godrej) share was 43 % where as All out  (SCJ India) share was 42 % which was little over. Godrej has been executed good strategy by making continuous innovation and covered market share where All out was playing since many years in this segment.

Overall Godrej brand Good knight is growing continuously since many years compared to rivals. 

Bollybood actress Rani Mukharjee, Vidya Balan were endorsing brand Good Knight and then now came up with new campaign Good Knight advanced where two children are playing role with punch line “Push Karo, Khush Raho” (Do it push, Be Happy). This punch line is very effective which can take position in market.

You can watch advertisement where brand has been made innovation in vaporizers & coil:-.

(1) http://www.youtube.com/watch?v=jQPURPoaPbE (All out power slider)

(2) http://www.youtube.com/watch?v=c08g2YGfcpU (Good knight advanced Old advertisement)

(3) http://www.youtube.com/watch?v=xyIW83J62vk&NR=1  (Good knight advanced New advertisement)

(4) http://www.youtube.com/watch?v=9ipV8v6AXfQ&feature=related (Good Knight Advanced Coil)

Such innovation is helpful because increase in mosquito’s ratio and people are facing many disease due to mosquito’s, as well we know about weather also now a days. So, more active insect control will definitely helpful. 

What you say….”Power In your Hand?

Happy Diwali - Happy New Year with special Article..Enjoy

I am wishing to all Happy Diwali & Happy New Year with Special Diwali article. 

we know lots of advanced technologies are available and its time of Computer, so now people are convert on computer stationery than traditional types of accounts book. Despite of Computer time, people are still buying traditional and variety types of accounts books, traditional calendar in Gujarat. Yet, this traditional system not out despite of lots of changes.

People are spending on such items, demand of quality items books and buying with smile. The purpose is that still traditional items market is exist and rush of consumers as it was before. Lots of innovative books, variety range of calendars are coming every year in this festive season. Companies are making Special Diwali Items.

I have taken photo in which you can see Diwali items.

Wish you all Happy Diwali And Happy New Year..

Again great Innovation in pcakging by ITC New Brand "Vivel Luxury Cream" soap...

Yes, Again great Innovation by ITC new brand " Vivel Luxury Cream" soap has launched recently in Indian market. Vivel again came with new innovation that never seen in market yet in India. Definitely we can say that market is now evolving and every brands are trying to put innovation in market to compete with rivals.Otherwise ,difficult to survive in market. Today's market is coming with lots of innovation not only specific industry but also each industry.

New Brand:- Vivel Luxury Cream in two flavor (Shea Butter & other one Olive Butter) and endorsing by Kareena kapoor. Price of this brand is Rs.25 of 100 gm.

Segment & Target:- Upper class/ rich women

U.S.P:- Attractive and Unique packing first time in India. Corporate U.S.P of I.T.C Company itself that it always coming with brand extension with uniqueness.

Competitors:- we can say in luxury brand Lux, Dove. Dove is available in box packaging but not like rich packing.

 Packing Picture:- 

Strategy:- Vivel Luxury cream brand executed both strategy price strategy as well as packaging. at entry level. As per Euromonitor, in 2010, Vivel had a market share of 1.6 per cent in the bath and shower category, vis-à-vis 0.9 per cent in 2008 (the year it was launched). Within three years it has doubled its market share in a category with more than 40 brands. This is impressive considering the fact that 80-year-old brand Lux (the market leader) has 13.7 per cent market share in the category. Also, reportedly, Vivel’s market share in the mid-segment soap category (which is where the brand operates) is currently around six per cent. According to AC Nielsen, Vivel soaps are one of the fastest growing for ITC with a growth rate of 75-80 per cent.

Link of Ad:-
http://www.youtube.com/watch?gl=SG&feature=related&hl=en-GB&v=42WZZifScd0 (English)

http://www.youtube.com/watch?v=FZZC467tnAQ&feature=related  (Vivel - Hindi version)

Dove brand price is also too much high in luxury market. It will definitely influence to Dove & Lux. Other brands may be come up with such type of packing or different unique packing in order to engage with consumers.

Let's see how will it give effect in Indian market.....

Ra.One (Movie) tie-up Brands...Who will hit Brands or Ra.one?

Since more than a month, we are watching the promo, trailers & songs of upcoming movie Ra.one. Ra.one movie has tied up with over 25 brands and its budget approx. 52 crore.

I think this may be first movie which promotion very aggressively. and Diwali festive is coming soon after a week, as also promotion is increasing with more brands.

Ra.one tie up with :- Godrej Appliance, Godrej Cinthol, Volks wagen, Coca  cola, Nokia, HCL HD Laptop,Horlicks Sony play station, McDonald and others more. today, majority movie are doing tie-up with few brands. But,, Ra.one has tied-up over 25 brand and of course Shahrukh Khan is already endorsing over 30 brands. As well, Sharukh khan had already presented many reality show like just dance, India's Got talent etc and will come on KBC 5 also.

           This image :-   Ra.One (Movie) Tie up with McDonald and Double Dhamal Diwali Festive offer"

There are few advertisement link which is running on Television commercial at present:-
http://www.youtube.com/watch?v=7s8uSgQPDS4&feature=related (Cinthol –Ra.one movie)

http://www.youtube.com/watch?v=V3nQ_-rXuz4&feature=related (Horlicks)

http://www.youtube.com/watch?v=wj0BpYLnQuQ&feature=related (Volkswagen)

http://www.youtube.com/watch?v=IZmKQwITYrc&feature=grec_index  (Sony play station with kids)

http://www.youtube.com/watch?v=v8Kn5jxjook (HCL HD laptop)

Brand Tie-up with concept:-

(1)    Godrej Appliance: - On the base of punch line ‘G.One Mein ek Bar Offer’ (One time offer in G.one game). So, Godrej has executed promotional scheme and also will be getting benefit of Diwali festive.

(2)  Godrej Cinthol Deo :- Godrej has made special pack of Ra.one Cinthol Deo

(3)  GSK Horlicks:- Horlicks brand  U.S.P “ Taller, Sharper & Stronger”  is promoting through Ra.One.


(4)  Volks wagen:- Ra.one and Volks wagen tied up for press release of Volks wagen.

(5)  Sony Play station:-Sony play station with Ra.one game free (G.One).

(6)  HCL HD Laptop:- HCl HD laptop tie up with Ra.one , you can watch in full HD.

(7) Coca cola:- Coca cola has launched recently Diwali campaign on "Diya" (2 Lamp) ,As part of the consumer promotion, consumers are invited to call at (0) 80009 80009 and respond to the question - Who will you light 2 Diyas (2 Lamp) for, this Diwali? 25 respondents chosen through a computer generated luck draw will win a chance to meet the leading star of ‘Ra.One’, Shah Rukh Khan.

Majority kid will like love this movie and on that base, G.one game will also be getting success. Before also a movie Krish ,Starr by Hrithik Roshan in which " Black mask of Hrithik" got good succeed.

The important thing is that Ra.on tie up with many brand. And." For kids related brand, it will good chance to be getting success and raise in sales figure.

What do you feel?

Women will look more young even at the age of 35 years...

Yes, one company is playing two brands in market with same segment.  And, both brands are playing successfully in moisturizing cream segment. That company is focus on continuously quality and its result. As always coming with different innovative brand campaign in market and compete with other brands. We can say that both brands are one of leading in respectively segment. It all about only one company Hindustan Unilever Ltd. And its two brands are ponds and Fair & Lovely respectively.

We all know about H.U.L Company and its brands which are playing in various segments – market. And also somewhere brands are leader and somewhere not leader but still giving tough competition by strategically against rivals.

If we talk about Ponds and Fair & Lovely brands, (1) Ponds is very successful and strong brand in skin care / personal care market since many years, it has made already strong brand equity in consumers mind with various group of urban as well as rural market. Ponds has established image as premium brand in market but now many competitors as well as substitutes brands are available, so today many such premium brands are available in market. A time was going where only two premium brands were available Ponds & Nivea.

Consumers were using those brands in regular & winter season for smooth & nourish skin.
Today’ Ponds has also made brand extension for different segment & target market as consumers demand - needs. Ponds age miracle is one of the brand extended which is targeted to young married women in India.

Brand “Ponds Age Miracle” in India:-  
Segment: - Married women who may employee or self-employed, upper –middle class & upper class

Age group: - Near 28-30 years and for those women who have feared themselves about skin after 30 years.

Benefits: - To helpful in aging spot, pimple, line on face etc. and women will look young at the age of 35 years. Today, women are caring too much for their skin and use so many skin care brands. Ponds age miracle brand is specially target to corporate and premium class women who are regularly attending party, join with group for dinner etc.

Ad link: -
 http://www.youtube.com/watch?v=oQMcx3hPLQk (English version -Ponds Age Miracle)
http://www.youtube.com/watch?v=SAdvCOUTYt8 (Hindi Version)

(2) Whereas Fair & Lovely: - Fair & lovely brand has also made brand extension like Ponds and playing on fairness market with different group of segment. Fair & lovely forever glow is one of the brands extended which is targeted to unmarried women who are 28-30 years old in India.

Segment: - Unmarried women who may employee or self-employed, upper –middle class & upper class

Age group: - Near 28-30 years and for those women who have feared themselves about skin after 30 years.

Ad link: - http://www.youtube.com/watch?v=QscDnyBmo9g (Fair & Lovely forever glow)

The only one difference between these two brands is married women and unmarried women (Ponds age miracle & fair & lovely forever glow). The important thing is that, HUL has made customized brands with consider of both type of same age women. Consumer preference and demands are changing where company are launching such customized brands as well as maintain segment.

Today, many brands are available where consumers are using those brands despite of it should not use. For e.g. Men were using some brands for fairness, so, company has been launched brands for men also to remove this problem. Now, many companies are introducing brands for men also with mark of “For man only”. Therefore, it can maintain segment and position.

Recently, fair & lovely has launched fair & lovely forever tube for teen ages in India.

What do you feel?..

Festive season is coming...The Time for Promotional Strategy...

Today, time is going for sales & promotional strategy on festive season in India. Company more focus on various promotional strategy and make plan of branding as well as sales strategy. Diwali festive season will coming soon and company has already started brand campaign on this festive. Just Navaratri festival gone and Diwali will come, company are getting good growth during this festival.

Normally, during the year , we are facing lots of various promotional scheme like, discount offer, refund, free goods, Save up to 50% , exchange offer etc. As well, now a days it also increasing the importance of B.T.L activities like road show, seminar, social activities, magic show, free sampling, merchandising, small events mall activities etc. for branding and promotion. We can say 360 degree communication strategy where company are using all medium TV, Radio, Hoarding, Digital marketing, Print media, promotional etc. 

From above mentioned promotional scheme , we will Discuss on "Exchange Offer" which will are using on festive season as well as off season. Exchange offer scheme is also increasing day by day to attract consumers. "Exchange your old thing and Buy new brand, save money". 

The idea of Exchange offer for consumers benefits like Save money, old brand will exchange company and consumers will get new latest brand with good features, to build brand equity, getting feedback and survey. Some company are also doing survey , take benefit of festive season , sales growth, some company are using for stock clearance also etc.

Mostly we have seen exchange offer in:-
(1) Consumer durable brands :- like television, refrigerator, washing machine, air condition, kitchen items or household products, Furniture.
(2) Recently Titan has also been used exchange watch
So, Especial we are facing majority exchange offer on above mentioned category (Industrial segment) on festive season as well as off season.
Yet, many category have not started exchange offer scheme. This scheme is definitely getting success up to some extent level (Especially in festive season).

Categories who may use exchange offer and get benefit.
(1) IT products :- like computer desktop, laptops and other.
(2) Mobile handset :- Specially specific range level (It require to make strategy but it can possible).
(3) D.T.H service provider
(4) Digital camera
It can possible exchange offer by making good strategy for specific duration.

 What do you say? Can it be possible? Let's see..