Branding : Amalgamation of Bank of Baroda, Dena Bank & Vijaya Bank

After amalgamation of Dena Bank & Vijaya Bank with Bank of Baroda, an official campaign has launched on TVC, OOH, Print & Digital across all the major regional languages which is conveying message the strength of 3 banks amongst the banking industry. The campaign is being promoted by Hashtag #Powerof3 which becomes now core strength of Bank of Baroda.

An excellent campaign with branding concept, precisely communicating message to the audience and a very influential performed by children on stage which is representing the brand strength towards audience. 

TVC : https://www.youtube.com/watch?v=C1hNFRT3F8A

Branding after Merger: Common & Significant Communication -

Bank of Baroda campaign is one of the good example of real branding like others brand campaign. Today, many big marketers are expecting the sales conversion from branding but Branding is just n just only for an ‘Awareness’ which is playing supportive role to convey your brand message. Hence, it is vital to sustain the balance between brand message & realistic brand image. Because only an effective branding can not build brand equity & loyalty, it gains only through consumer’s satisfaction which provides a dynamic brand experience.

According to current market trend, after amalgamation/merger of any brand: The biggest challenge is that How will create strategic brand communication- execution AND what things should be required to highlight. In such case, you will find  in the campaign : 

The utmost common thing is that brand is representing their strength in the form of advance features, technology & network along with conveying message of ‘now become much better & stronger’.  But you will rarely find in the campaign: The utmost significant thing is that ‘to provide committed on-time services & support to consumers on realistic way after merger in order to gain strong brand loyalty’. In case of merger/acquisition, if brand campaign is representing with realistic service-support message, it can give an extreme impact. Subsequently, it must be needed to execute to end-users as committed in the campaign.  

                                                                                                                             

Looking into the current banking industry circumstances, Bank of Baroda has strong opportunity to compete against rivals by taking the advantage of #Powerof3. Service & after sales-service is core priority in any industry and it would give a dynamic impact if do branding of services which are providing really.