Yahoo : New Look

Insistently, Re-branding/ Reposition trending is going on since 3 years. Many companies have already been made change in its corporate identity / brand identity as well as also taken good reposition in market. 

Herewith, I would like to share list of brands which have already been unveiled with re-branding almost within 5 years, out of which major brands has revamped in merely 2 years. The lists are as under:-

(1)    Videocon (Changed in Logo)

(2)    Titan (Watch brand):- (Recently, Changed in Logo with new brand name Titan Company)

(3)    Airtel (Telecom Service provider):-  (Changed in Logo)

(4)    Star One (GEC TV Channel):- (New name Life Ok with new logo & taken strong position where viewers forgot Star One).

(5)    Zee Tv (GEC TV Channel):- (Changed in Logo)

(6)    Mastii (Brand of Sri Adhikari Group – Hindi Music Channel):- (Changed in color of Logo)

(7)    Big Bazar:- (Changed in Logo as well as Tagline)

(8)    Micromax Mobile Handset :- (Changed in Logo)

(9)    Godrej:- (Changed in Logo)

(10)Nivea:- (Changed in Logo)

(11)P & G (Procter & Gambel:- (Changed in Logo)

(12)Dowjones:- (Changed in Logo)

(13)Mozila Firefox:- (Changed in Logo color)

(14)Domino’s Pizza:- (Changed in Logo & remove name pizza)

(15)Facebook:- (Changed in Logo i.e. shape of 'F' with line shade)

(16)Twitter:- (Changed in Logo i.e. changed bird picture)

(17)Microsoft:- (Changed in Logo)

(18)USA Today:- (Changed in Logo)

(19)Ebay:- (Changed in Logo)

(20)Universal Pictures:- (Changed in Logo)… you can add many more …

Now, one of leading, holding 2^nd rank overall and holding 1^st rank commercially e-mail provider search engine “Yahoo” unveiled with new brand identity / re-branding across globally, that has been made change in color & font shape of logo.  

Changes are done like from lighter to darken purple color and from jumbled shape of font to sharp/straight font. However, Last letter ‘O’ is remained little jumble. 

New Logo

New logo of Yahoo may be letting down to users and it is not sorely reflecting as well as also not finding anything new which can identify differentiation. Really, old one logo is much better than new one if we will compare yahoo products. Yahoo is mainly providing commercially good service (i.e. E-mail/messenger) and other like updating world’s news, fun, entertainment, sports etc. overall all kind of general search. So, overall if we can analyze, old logo seems perfectly as per offering various services by Yahoo. 

Color is playing key role while creating logo, each colors having significant & well-defined. Only colors can enable to build your brand identity. Many consumers can identify various brands with color itself likewise symbol or sign.  

Here, Yahoo has changed color & rolled out with darken purple. While making logo, Purple color implies for ceremony, expensive, luxury, fantasy, justice, mystery, nobility, regal, royalty, spirituality and sophistication.  Yahoo is basically search engine web & commercially e-mail provider so that here it can say lack of color combination which may letting down brand image. 

Yahoo does not requiring to change in logo because it’s already been built up brand image globally and was going good. If supposed to want to change, then it could be change in mail service & other general as per users demand. Service would be better than changing in corporate image. Corporate image can build itself or automatically if you can provide best service to your customers. 

Once you change your corporate / brand identity, must be remember that now you will have to build up re-position /re-branding where customers/consumers can identify new brand image and forget old. And, re-branding task is sorely tough than branding. It is also requiring influential strategy to take re-position.

 Let’s see what will be review of users towards Yahoo!

Share your view…

Stayfree Women for Change

Every Woman has right to live “Healthy and Happy” life , “Women for Change” campaign initiated a year ago by Stayfree brand which has been supported to UNICEF India in order to generate health awareness & support to especial in Rural area of India.

Being a Social responsibility, now again Stayfree is awakening to all Women by introduced new campaign on “Women for Change” . Campaign is rolled out & emphasize on “Anemia Disease” which is being faced more than 50% women in India whereas 87% facing anemia during pregnancy period.

Facts & Statistical Report Analysis:- http://www.ssmrae.com/admin/images/2caa8d3a66d5a1d7755f22467f853fc1.pdf

Television Commercial:- http://www.youtube.com/watch?v=ErJNG1vMpvY

UNICEF Campaign a year ago:-

http://www.viragbrand.blogspot.in/2012/07/superb-very-strong-challenge-is-being.html

Branding Strategy:-  Recently television commercial released in which shown prevalence of anemia & its causes. The campaign has been endorsed by Sakshi Tanwar which is conveying message that 50% women are facing anemia disease due to lack of hemoglobin /blood cells that gives an impacting on physical development as well as during the pregnancy too. Henceforth, “Stayfree Women For Change” initiated campaign for Anemia Test and get 50% discount supported by SRL Diagnostic Pvt. Ltd. (Mumbai based company).

Overall it can say “Brand Twisting / Co-Branding” between Stayfree & SRL Diagnostic Pvt. Ltd. for Anemia Test Check up, which is offering 50% discount on Anemia Test and for, more details showing toll free number in which many things include (likewise limited offer period, price detail, other specific condition etc.). Though, Stayfree initiated good campaign to generate awareness for anemia where Women can live Healthy n Happy Life.

Day by Day, Brands are integrating with CSR (Corporate Social Responsibility) campaign in order to promote brand, to build up brand equity, to develop strong corporate identity and being Social responsibility.    

Stayfree has been chosen CSR strategy to compete against rival brand Whisper. There are already been introduced two campaign by Stayfree (1) Ab waqt hai badalne ka (Now, Time for Change) and (2) Women For Change campaign which are emphasize on “Change”  and it gives empowering as well as positive energy to Women.

Every Woman has right to live “Healthier & Happier Life”… Women for Change by Stayfree… 

BRAND WAR : PEPSODENT V/S COLGATE

Primary Objective of Toothpaste (Any brand): - Germs protection & prevent from Gingivitis, stains, plaque, Cavities Tooth & Root, Tartar, weak enamel etc.

DATE: - 11-08-13

BRAND WAR – PEPSODENT (HINDUDTAN UNILEVER LTD.) V/S COLGATE (COLGATE PALMOLIVE)

Today (date : 11-08-13) Pepsodent has introduced new brand “New Pepsodent Germi Attack” across India & released print advertisement in leading news paper’s all edition of India.  It has shown directly comparison between Pepsodent (Brand of Hindustan Unilever Ltd.) & Colgate (Brand of Colgate Palmolive) which may say that against policy/ethics. And, in advertisement, Pepsodent is claiming that “New Pepsodent Germi Attack” delivering 130% power against germs while Colgate is delivering only 100%. Will consumers believe this? Or will consumers be switching over brand from Colgate to Pepsodent by mentioning this USP? I don’t think so. Because …

Today, Pepsodent has been executed very poor strategy which can never expect from such huge company /brand. There are 100+ innovative & creative ways available to introduce anything about brand where you can acquire consumers as well as make your consumers brand loyal. Then, why are using such strategy which can effect on your parent brand, corporate identity, brand equity, brand image. Because, over the years Consumers (Rural & Urban) are very well aware about brand Colgate which is leading brand in toothpaste category as well as also giving results. An, today consumers are already being used both brands Pepsodent as well as Colgate.

It is very difficult to switching over brand Colgate to Pepsodent but by such way it can not acquire consumers or brand switchers. Today, consumers are know everything that how companies are attracting, how they offering by promotional ways, how they influencing etc.

Here Print Advertisement which has been released in all edition across India:-

Times of India (English Daily) :-http://epaper.timesofindia.com/Default/Client.asp?Daily=TOIM&showST=true&login=default&pub=TOI&Enter=true&Skin=TOINEW

Divya Bhaskar (Gujarati Daily):-

http://epaper.divyabhaskar.co.in/ahmedabad/12/11082013/0/1/

Hindustan Times (English Daily):- http://paper.hindustantimes.com/epaper/viewer.aspx

Sandesh (Gujarati Daily):- http://epaper.sandesh.com/146498/Ahmedabad/11-08-2013#page/1/1

The Telegraph:-http://epaper.telegraphindia.com/paper/1-0-11@08@2013-1001.html

Lokmat:- http://epaper.lokmat.com/

DNA  India:- http://epaper.dnaindia.com/

The Hindu:- http://epaper.thehindu.com/index.php?rt=login/loginAction

Copy Writing Strategy: - PEPSODENT – NOW BETTER THAN COLGATE STRONG TEETH. DELIVERS 130% GERM ATTACK POWER.  From the mentioned copy writing - Should we understand that prior Pepsodent was not giving better protection than Colgate / not better that Colgate? However, consumers are being using continue Pepsodent as well as Colgate brand.  

Note (Mentioned in bottom of an advertisement): - “Creative Visualization of the Action of Triclosan. NEW PEPSODENT GERMICHECK enhances delivery of Triclosan in the mouth Claim based on In-Vivo Study where Germs Attack Power refers to amount of Triclosan remaining in mouth, 4 hours after brushing, where COLGATE STRONG TEETH is indexed 100% & NEW PEPSODENT GERMI CHECK IS 130%. Brush Twice daily”.

Definition & Concept of Triclosan (Source – Wikipedia):-   

Triclosan is an antibacterial and antifungal agent. It is a polychloro phenoxy phenol. Though many consumer products contain Triclosan, according to the Food and Drug Administration (FDA) at the present time there is no evidence that Triclosan in personal care products provides an extra benefit to health beyond its anti-gingivitis effect in toothpaste. The FDA does not recommend changing consumer use of Triclosan containing products one way or the other due to currently insufficient safety evidence. Studies by the Environmental Protection Agency (EPA) found Triclosan to be an effective antibacterial. Triclosan safety is currently under review by the FDA and Health Canada.

Television Commercial Released:- http://www.youtube.com/watch?v=KI5t7T97tV4

This advertisement can not give any impact on Colgate because it is very strong brand worldwide. And, it can not acquire consumers by showing such facts. It would be better if Pepsodent has been released new brand by other way.

But, it will be better that if Colgate is not come & execute the same strategy as been used by Pepsodent. Otherwise, it will give impact on brand image of Colgate too.

Let’s See What action will be taking by Colgate!

Start Healthy, Stay Healthy Initiated by Nestle India

Today, CSR (Corporate Social Responsibility) is playing vital role to build up brand image and now-a-days companies are actively participating in various CSR activities in order to enrich strong brand identity, corporate identity, trustworthiness etc. And, companies are also spending s few % budget on CSR activities out of total marketing budget, likewise also being spending on online/Digital (Social Media) too.

Prominent brands CSR Activity Like:-

Tata Tea:- Jaagore.com (Awakening)

Times of India (Publication):- (i) Lead India, (ii) Teach India

Stayfree (P& G):- Supporting UNICEF India with campaign ‘Women for change”

And many more you can add…

As WHO (World Health Organization) is celebrating every year “World Breastfeeding Week from 1^st Aug. to 7^th Aug. and during this August 2013 of 1^st week,  Nestle India has also initiated awesome campaign “Start Healthy, Stay Healthy’ on ‘Breastfeeding’.

Nestle India has mission & vision itself on “Health n Wellness” and tagline itself representing vision “Good Food, Good Life”.  On right time, Nestle India has released campaign on “breastfeeding” as a Social Responsibility. Mothers is already aware the process & benefits of breastfeeding to keep baby healthy. However, the gap is already there across the world & its result goes into negative due to lack of proper and exclusively breastfeeding.

This can be first company in India who has launched special campaign on “breastfeeding” where you can join on “Starthealthystayhealthy.in’ & can spread awareness too. In this campaign, it has chosen special “pink” color which represents compassion, nurturing & universal love. Whereas in advertisement is highlighting with pink color “Superbaby when breastfed, it shows”.

For more information about campaign:- https://www.starthealthystayhealthy.in/breastfeedingweek/

Overall Nestle India has executed influensive strategy & initiate creative campaign which is really required to spread more n more. The lack of mothers is just implementing regular & exclusively six month. It has come to know from survey that major mothers is stop breastfeeding from 3-4 months but actually it must be at least 6 months exclusively to develop immune system & keep baby healthy.

For more information & Survey on Breastfeeding of 2011:-

http://www.healthcare.philips.com/pwc_hc/main/shared/Assets/Documents/avent/Global_barriers%20_to_breastfeeding_Survey_2011.pdf

Television Commercial Link:- http://www.youtube.com/watch?v=E1jcLW8gP8Y

In TVC, how it has shown cute, happy & healthy baby which is conveying precise & wonderful message that “every mothers know when breastfed, it shows – baby stay healthy”.  

When you will see this advertisement, I can assure say that smile will definitely come on your face & feel happy. So, if by watching this advertisement you feel happy with baby then just think how will you feel when mothers is breastfeeding exclusively to her baby & looks healthy?  The answer will be : Happy ! This is the “STRATEGY” executed by Nestle India…

I would like to say that spread awareness of “Exclusively Execution” on breastfeeding rather than on breastfeeding.

So, one day we can Say with Smile “Baby Healthy, Mothers Happy”!!!

INNOVATION + CREATIVITY = CUSTOMERS/CONSUMERS ATTRACTION

INNOVATION + CREATIVITY = CUSTOMERS/CONSUMERS ATTRACTION

“Brand is not just Brand but, it is BRAND INNOVATION”

When customers/consumers find innovative things, definitely smile will come on their face, looks towards that thing & feel good whether they buy or not but attracting definitely. Today, not only companies but also customers/consumers are finding innovation & creativity or like something new / differentiate. And, companies are rolling out with innovation campaign through Electronic, Print, OOH and Digital media as well as also executing innovative strategy to attract & acquire customers/consumers.

Here, I would like to share innovative outdoor branding  where customers/consumers can definitely attract towards it and feel good innovation whether buy or not.

Brand "Tanishq" (Tata Group)a jewellry brand.
Innovative hoarding  with Bengal 

Fruit Soft Drink brand 'Maaza' (Coca- cola brand).
(Branding) Create bottle on public place 

Mcdonal's McEgg innovative hoarding that showing taste of McEgg 

MTS USB Internet data card,
innovative outdoor branding at  near Petrol Pump

Brand Tata Docomo (Telecom Service provider brand),
innovative branding at "Traffic signal place"

Brand Tata Sky (DTH Service provider),
Sticker branding on fruit when consumer buying fruit.

To sustain in market, innovation must become an essential & core part for any company / any industry.

Such kind of innovative branding catch eyes of consumers/customers. 

Let’s move to build up “Brand Innovation”…

Mint-O Ultra Mintz - Sugar Free Candy by ITC Ltd.

No limits for innovation and creativity....... Today, each and every market is becoming innovative & roping out with something extraordinary and convenient for end users. As, things becoming customized due to customize demand or by being creating customize demand. Ultimately, the aim is to acquire customers/consumers, make them loyal and happy.

Recently, ITC Ltd has launched new & sugar-free candy in India which is known as “Mint-O Ultra Mintz”. Awesome innovation “Sugar-Free” Mint base candy”. It can say that ITC is being covering niche market along with brand extension. At, present two mint candy already been existing in market “Mint-O Fresh & Mint-O Goal and now Mint-O Ultra Mintz.  

Brand Mint-O Ultra Mintz 'Sugar-free' - by ITC Ltd.

Mint base Candy Market Players in India:-  (It can also include local players)

Brand Chlormint - by Perfettivan melle

Brand Mint-O fresh - by ITC Ltd.

Brand Halls - by Cadbury India

In India, there is a huge opportunity & untapped market for mint base candy. Well, there is only one aim for Mint Candy players that to offering “Mouth fresh / refresh breath deeply”. Now-a-days Sugar free products market is growing slowly and companies are launching various sugar-free products. When the word is speaking “Sugar-Free”, people rapidly understand that it is for diabetic/diet/health conscious. So, Segment & target group will also be accordingly (Appx. 30+ age group men/women). And, today you must be finding ‘Sugar –free’ brands available in categories like biscuits, cake, cookies, health drink powder, yogurt, juice etc. i.e. food & beverages products.

 Mint-O Ultra Mintz is ‘sugar-free’ & giving extra strong mint which will be targeting diabetic/health conscious consumers. The campaign has launched by print media & OOH, still it is require to generating much awareness and market availability.

Normally, Mint base candy is majorly consuming by young (18+ age)/business-corporate class consumers as well as also consuming after smoke for mouth refreshment. For, ITC it can be very tough task to cover market for Mint-O Ultra Mintz ‘Sugar-free’ candy. Because, it is premium class brand, packaging also developed premium and targeting specific consumers.  It should require focusing more on promotional strategy (On ground promotion), more n more branding as well as market availability along with Print & OOH media.

Really, innovation is good in mint base candy category but the important thing that how ITC Ltd. will be covering market by strategically? 

Share your view...

My Account, My Number by IndusInd bank

Consumers/ Customers satisfaction, expectation, behavior, involvement, engagement, loyal, value-addition etc. are such factors which are playing vital role in entire business / corporate market across the global and brand image / brand equity / brand identity / brand value are rely on these factors. Today, companies are targeting major three things (1) To acquire new clients (2) To sustain existing clients and (3) Playing with rivals by executing various innovative & creative marketing - communication strategy.

The word “CUSTOMIZATION / CUSTOMIZED” = Understand Consumers/customers &their demand or to create that demand by finding gap between market & consumers. And, now companies are rolling out with customized product/service for consumers in order to acquire new consumers/customers, to sustain existing and to cover market share. The same way IndusInd Bank has rolled out with innovative customized service in India.

Recently, IndusInd Bank launched new campaign “My Account, My Number” (To open saving & current account) where consumers/customers can choose their choice account number. They can choose up to 10 digits out of 12 digits number.

Brand Strategy:- Very catchy, simple & clutter – breaking campaign which is being endorsed by Bollywood Starr Mr. Sharman Joshi. Likewise consumers having choice to choose number for Mobile/Phone, vehicle number plate, house number for ease to remember and now they can also choose their favorite or preferable account number in IndusInd Bank. In India, many people are belief that various digit / numbers are “Lucky” for their goodness or success apart from ease to remember.

It can also say that IndusInd Bank may first bank in India which has launched such innovative & customized service in Indian Banking Service and such service gives value-addition to customers. In TVC campaign, there has shown that Sharman Joshi is choosing lucky number at every aspects and he feeling happy being a consumer when he visit IndusInd Bank & getting choice of account number.

At the end of campaign Voice over conveying precise & effective message that “ Apne Chaha, Hamne Kiya (i.e. You Desired, We Did) which is directly connecting to customer satisfaction.  

Television Commercial: - http://www.youtube.com/watch?v=JBkmkdx8fmQ

http://www.youtube.com/watch?v=7I5MqkLGiSs

For More Information about My account, My Number:- http://www.indusind.com/indusind/wcms/en/home/personal-banking/accounts/my-account-my-number/index.html

Now, banking sector is also focusing on innovation & customized service which can be core competency as like IndusInd Bank. Today, majority all banks are providing / offering “Net banking or online banking, and Mobile banking services for customer’s convenience. IndusInd bank has introduced “My account, My Number service by finding gap between market & customers, understood customers convenience & need.  By appearing this service, there may be chance that rival banks will be commencing to offer the same for their customers to sustain them.

There are many companies which have already been introduced innovative & customized brands / services and also being introducing at regular interval either by extending brand name or by launching new brand like:

(1) Intel Processor

(2) Tata Sky, Dish TV

(3) Samsung, Nokia, Karbon, Sony Mobile

(4) Apple I-pad, tablet, I-phone etc. 

(5) Telecom service provider brands like Airtel, Idea, Vodafone, Uninor, Tata Dcomo

(6) Online buying portal like Myntra.com, Flipkart.com, Amazon.com, E-bay etc.

(7) Many brands of Personal care, Oral care & Health care category (Many Sugar free food brands are available for diabetic patients).

(8) Automobile category, Electronics category etc. and many more you can also add …

Almost major category companies are coming with customized solution for consumers/customers and offering with promotional strategy.

Let’s introducing innovative “Customized Solution for Consumers / Customers and Make them “Happy”.  Happy customers can become loyal customers.

Share your View…